The Asia Pacific advertising video-on-demand (AVOD) market is expected to exhibit a CAGR of 20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Advertising video-on-demand (AVOD) solutions refer to the category of streaming services that provide content for free or at a low price point in exchange for interrupting shows and movies with periodic video ads. Some of the common types of AVOD include pre-roll, mid-roll, and post-roll. AVOD platform offers a part of the advertisement revenue to the broadcaster as an incentive and also facilitates content owners to test, launch, and optimize video content's over-the-top (OTT) viability. As a result, AVOD services are extensively utilized across several verticals, including media and entertainment, music, sports, travel and tourism, etc.
Asia Pacific Advertising Video-On-Demand (AVOD) Market Trends:
The shifting consumer inclination from traditional TV towards online streaming services is primarily driving the Asia Pacific advertising video-on-demand (AVOD) market. In addition to this, the escalating utilization of AVOD by advertisers to build brand awareness and showcase their brands to a massive number of viewers is acting as another significant growth-inducing factor. They can monitor the consumer's location and preferences to offer useful recommendations about nearby products and services. Furthermore, the elevating penetration of social media platforms, such as Facebook, YouTube, Twitter, etc., is also propelling the market for AVOD in the region. Besides this, the introduction of innovative advertisements that are more relevant and less intrusive, ranging from targeted and addressable ads that display messages for localized audiences to PIP-style ads, is further bolstering the APAC market. Moreover, the emerging popularity of next-generation video compression formats, such as H.265, to improve the performance of video streaming is also catalyzing the product demand. Additionally, significant improvements in the broadband infrastructures, along with the launch of high-speed internet solutions, such as 5G, Wi-Fi 5, Wi-Fi 6, etc., are expected to drive the Asia Pacific advertising video-on-demand (AVOD) market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific advertising video-on-demand (AVOD) market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on type, streaming device, content, solution type and organization.
Breakup by Type:
- Pre-Roll Advertisement
- Mid-Roll Advertisement
- Post-Roll Advertisements
Breakup by Streaming Device:
- Smart TVs
- Laptops and Desktops
- Smartphones and Tablets
Breakup by Content:
- Media and Entertainment
- Travel and Tourism
Breakup by Solution Type:
- Pay TV on Demand
- Over the Top
Breakup by Organization:
- Large Enterprise
- Small and Medium Enterprise
Breakup by Country:
- South Korea
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com, Inc., ByteDance Ltd., Facebook Inc., (Meta Platforms Inc.), Kakao Corp., LINE Corp. (Z Holdings), NAVER Corp., RCTI+, Vidio (Surya Citra Media), Viu International Limited (PCCW Limited), Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited).
|Base Year of the Analysis
| Historical Period
||Type, Streaming Device, Content, Solution Type, Organization, Country
||China, Japan, India, South Korea, Australia, Indonesia
||Amazon.com, Inc., ByteDance Ltd., Facebook Inc., (Meta Platforms Inc.), Kakao Corp., LINE Corp. (Z Holdings), NAVER Corp., RCTI+, Vidio (Surya Citra Media), Viu International Limited (PCCW Limited), Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited).
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Key Questions Answered in This Report:
- How has the Asia Pacific Advertising Video-On-Demand (AVOD) market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Asia Pacific Advertising Video-On-Demand (AVOD) market?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the streaming device?
- What is the breakup of the market based on the content?
- What is the breakup of the market based on the solution type?
- What is the breakup of the market based on the organization?
- What is the breakup of the market based on the country?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Asia Pacific Advertising Video-On-Demand (AVOD) market and who are the key players?
- What is the degree of competition in the industry?