Asia Pacific E-Cigarette Market

Market Overview:

The Asia Pacific e-cigarette market is currently witnessing robust growth. An e-cigarette comprises a battery, mouthpiece, heating coil and liquid cartridge to deliver dosages of vaporized nicotine or flavored solution to the user. Also known as an e-vape, it is considered safer than a conventional cigarette as it does not burn tobacco to generate tar and carbon monoxide. Consequently, it is gaining traction among young adults in the Asia Pacific region.

The growing awareness among individuals about the harmful effects of tobacco and the increasing willingness to quit smoking are escalating the demand for e-cigarettes in the Asia Pacific region. Apart from this, several manufacturers are introducing new-generation products that allow users to refill the cartridge. They are also offering innovative flavors such as mint, menthol, chocolate, bubble gum, coffee, tea, cinnamon and clove, which is assisting in increasing the overall sales. Additionally, leading players are focusing on mergers and acquisitions to expand their consumer base. For instance, Japan Tobacco International (JTI) acquired E-Lites, a UK-based e-cigarette brand, to launch new products and commercialize vaporizers. Furthermore, the easy availability of e-cigarettes through online retail channels is anticipated to drive the market in the coming years. On account of these factors, the market is expected to continue its robust growth during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific e-cigarette market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, flavor, mode of operation and distribution channel.

Breakup by Product:

• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
   

Breakup by Flavor:

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others
   

Breakup by Mode of Operation:

• Automatic E-Cigarette
• Manual E-Cigarette
   

Breakup by Distribution Channel:

• Specialist E-Cig Shops
• Online
• Supermarkets and Hypermarkets
• Tobacconist
• Others
   

Breakup by Country:

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Asia Pacific e-cigarette market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Asia Pacific e-cigarette market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the flavor?
• What is the breakup of the market based on the mode of operation?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Asia Pacific e-cigarette market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Asia Pacific E-Cigarette Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup Product 
    6.1    Modular E-Cigarette 
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Rechargeable E-Cigarette 
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Next-Generation E-Cigarette 
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Disposable E-Cigarette 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7    Market Breakup by Flavor
    7.1    Tobacco
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Botanical
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Fruit
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Sweet
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Beverage
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6    Others
        7.6.1    Market Trends
        7.6.2    Market Forecast
8    Market Breakup by Mode of Operation
    8.1    Automatic E-Cigarette
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Manual E-Cigarette
        8.2.1    Market Trends
        8.2.2    Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Specialist E-Cig Shops
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Online
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Supermarkets and Hypermarkets
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Tobacconist
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Market Breakup by Country
    10.1    China
        10.1.1 Market Trends
        10.1.2 Market Breakup by Product
        10.1.3 Market Breakup by Flavor
        10.1.4 Market Breakup by Mode of Operation
        10.1.5 Market Breakup by Distribution Channel
        10.1.6 Market Forecast
    10.2    Japan
        10.2.1 Market Trends
        10.2.2 Market Breakup by Product
        10.2.3 Market Breakup by Flavor
        10.2.4 Market Breakup by Mode of Operation
        10.2.5 Market Breakup by Distribution Channel
        10.2.6 Market Forecast
    10.3    India
        10.3.1 Market Trends
        10.3.2 Market Breakup by Product
        10.3.3 Market Breakup by Flavor
        10.3.4 Market Breakup by Mode of Operation
        10.3.5 Market Breakup by Distribution Channel
        10.3.6 Market Forecast
    10.4    South Korea
        10.4.1 Market Trends
        10.4.2 Market Breakup by Product
        10.4.3 Market Breakup by Flavor
        10.4.4 Market Breakup by Mode of Operation
        10.4.5 Market Breakup by Distribution Channel
        10.4.6 Market Forecast
    10.5    Australia
        10.5.1 Market Trends
        10.5.2 Market Breakup by Product
        10.5.3 Market Breakup by Flavor
        10.5.4 Market Breakup by Mode of Operation
        10.5.5 Market Breakup by Distribution Channel
        10.5.6 Market Forecast
    10.6    Indonesia
        10.6.1 Market Trends
        10.6.2 Market Breakup by Product
        10.6.3 Market Breakup by Flavor
        10.6.4 Market Breakup by Mode of Operation
        10.6.5 Market Breakup by Distribution Channel
        10.6.6 Market Forecast
    10.7    Others
        10.7.1 Market Trends
        10.7.2 Market Breakup by Product
        10.7.3 Market Breakup by Flavor
        10.7.4 Market Breakup by Mode of Operation
        10.7.5 Market Breakup by Distribution Channel
        10.7.6 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Policy and Regulatory Landscape
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures

Figure 1: Asia Pacific: E-Cigarette Market: Major Drivers and Challenges
Figure 2: Asia Pacific: E-Cigarette Market: Sales Value (in Million US$), 2015-2020
Figure 3: Asia Pacific: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Asia Pacific: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 5: Asia Pacific: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 6: Asia Pacific: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 7: Asia Pacific: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 8: Asia Pacific: E-Cigarette Market: Breakup by Country (in %), 2020
Figure 9: Asia Pacific: E-Cigarette (Modular) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Asia Pacific: E-Cigarette (Modular) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Asia Pacific: E-Cigarette (Rechargeable) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Asia Pacific: E-Cigarette (Rechargeable) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Asia Pacific: E-Cigarette (Next-Generation) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Asia Pacific: E-Cigarette (Next-Generation) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Asia Pacific: E-Cigarette (Disposable) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Asia Pacific: E-Cigarette (Disposable) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Asia Pacific: E-Cigarette (Tobacco) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Asia Pacific: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Asia Pacific: E-Cigarette (Botanical) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Asia Pacific: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Asia Pacific: E-Cigarette (Fruit) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Asia Pacific: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Asia Pacific: E-Cigarette (Sweet) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Asia Pacific: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Asia Pacific: E-Cigarette (Beverage) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Asia Pacific: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Asia Pacific: E-Cigarette (Other Flavors) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Asia Pacific: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Asia Pacific: E-Cigarette (Automatic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Asia Pacific: E-Cigarette (Automatic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Asia Pacific: E-Cigarette (Manual) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Asia Pacific: E-Cigarette (Manual) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Asia Pacific: E-Cigarette (Specialist E-Cig Shops) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Asia Pacific: E-Cigarette (Specialist E-Cig Shops) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Asia Pacific: E-Cigarette (Online) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Asia Pacific: E-Cigarette (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Asia Pacific: E-Cigarette (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Asia Pacific: E-Cigarette (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Asia Pacific: E-Cigarette (Tobacconist) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Asia Pacific: E-Cigarette (Tobacconist) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Asia Pacific: E-Cigarette (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Asia Pacific: E-Cigarette (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: China: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: China: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 45: China: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 46: China: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 47: China: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 48: China: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Japan: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Japan: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 51: Japan: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 52: Japan: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 53: Japan: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 54: Japan: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: India: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: India: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 57: India: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 58: India: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 59: India: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 60: India: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: South Korea: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: South Korea: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 63: South Korea: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 64: South Korea: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 65: South Korea: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 66: South Korea: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Australia: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Australia: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 69: Australia: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 70: Australia: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 71: Australia: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 72: Australia: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Indonesia: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Indonesia: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 75: Indonesia: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 76: Indonesia: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 77: Indonesia: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 78: Indonesia: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Others: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Others: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Asia Pacific: E-Cigarette Industry: SWOT Analysis
Figure 82: Asia Pacific: E-Cigarette Industry: Value Chain Analysis
Figure 83: Asia Pacific: E-Cigarette Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Asia Pacific: E-Cigarette Market: Key Industry Highlights, 2020 and 2026
Table 2: Asia Pacific: E-Cigarette Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: Asia Pacific: E-Cigarette Market Forecast: Breakup by Flavor (in Million US$), 2021-2026
Table 4: Asia Pacific: E-Cigarette Market Forecast: Breakup by Mode of Operation (in Million US$), 2021-2026
Table 5: Asia Pacific: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: Asia Pacific: E-Cigarette Market Forecast: Breakup by Country (in Million US$), 2021-2026
Table 7: Asia Pacific: E-Cigarette Market: Competitive Structure
Table 8: Asia Pacific: E-Cigarette Market: Key Players