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The Asia Pacific male grooming products market is currently witnessing moderate growth. Male grooming products include deodorants, shampoos, moisturizers, shaving creams, aftershave cologne, facial creams, concealers, bronzers, serums, face masks and anti-aging creams. These products are utilized by men to maintain their overall personal hygiene and physical appearance. At present, the improving economic conditions and the rising need for innovative products are positively influencing the demand for male grooming products in the Asia Pacific region.
The rising image consciousness among male consumers is strengthening the growth of the male grooming products market in the Asia Pacific. Moreover, the leading players are focusing on the launch of innovative products with attractive packaging to expand their product portfolio. These players are also investing in engaging campaigns to increase their sales. Furthermore, the strong influence of social media platforms, such as Facebook, Instagram and YouTube, along with the rising metrosexual culture, are propelling the market growth. Additionally, rapid urbanization, teamed with the increasing reliance on online shopping platforms in the region, is impelling the market growth. Besides this, the coronavirus disease outbreak (COVID-19) is driving product sales via e-commerce platforms. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific male grooming products market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, price range and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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