Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Report Format: PDF+Excel | Report ID: SR112023A828
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Market Overview:

The global male toiletries market size reached US$ 24.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 30.6 Billion by 2027, exhibiting a growth rate (CAGR) of 3.23% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Male toiletries are products utilized by men for maintaining their personal hygiene. They comprise oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. They prevent the accumulation of dead skin and minimize the development of blemishes, acne, body odor, wrinkles, infections, and skin allergies. At present, there is a rise in the demand for male toiletries on account of the growing number of metrosexual men across the globe.

 

 
 

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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Male Toiletries Market Trends:

The increasing awareness among men regarding health, hygiene, and physical appearance represent one of the major factors positively influencing the demand for male toiletries around the world. In addition, the rising demand for premium quality male toiletries on account of rapid urbanization, changing living standards, and the expanding purchasing power of individuals are contributing to the market growth. Moreover, the growing influence of social media platforms is catalyzing the demand for male toiletries. Apart from this, key players are introducing herbal and organic toiletries manufactured using natural and sustainably sourced ingredients and other novel variants to cater to the requirement of consumers with sensitive skin. They are also investing in promotional activities, such as celebrity endorsements and social media campaigns, to improve their existing sales and profitability. Furthermore, the expanding number of salons and medical spas is catalyzing the demand for male toiletries. Besides this, rapid digitization, busy lifestyles, increasing sales of smartphones, and high-speed internet have shifted consumer preferences towards online shopping due to associated benefits like wide catalog,  doorstep delivery, secure payment, and hassle-free shopping experience. This, in confluence with the burgeoning e-commerce industry, is creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global male toiletries market report, along with forecasts for growth at the global and regional level from 2022-2027. Our report has categorized the market based on product, type, and distribution channel.

Breakup by Product:

 

 
 

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  • Deodorants
  • Haircare products
  • Skincare products
  • Shower products


Deodrants currently dominate the market.

Breakup by Type:

  • Mass products
  • Premium products


Mass products account for the majority of the total market share.

Breakup by Distribution Channel:

  • Supermarkets and hypermarkets
  • Pharmacies
  • Specialty stores
  • Departmental stores
  • Others


Supermarkets and hypermarkets hold the majority of the global market share as they have a wider collection of products.

Regional Insights:

 

 
 

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  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa


Europe enjoys the leading position in the market due to the increasing awareness among men of the region about health, hygiene, and physical appearance.


Competitive Landscape:

The competitive landscape of the market has been examined along with the detailed profiles of the major players operating in the industry. Some of these players include:

  • Beiersdorf AG
  • L’Oréal SA
  • Procter & Gamble Company (P&G)
  • Shiseido Company
  • Unilever PLC
  • The Estée Lauder Companies Inc.
  • Coty Inc.
  • Molton Brown Limited
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product, Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc. and Molton Brown Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global male toiletries market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global male toiletries market?
  • What are the key regions in the global male toiletries market?
  • Which are the different products in the global male toiletries market?
  • What are the popular types in the global male toiletries market?
  • What are the major distribution channels in the global male toiletries market?
  • What are the various stages in the value chain of the global male toiletries market?
  • What are the key driving factors and challenges in the global male toiletries market?
  • What is the structure of the global male toiletries market and who are the key players?
  • What is the degree of competition in the global male toiletries market?
  • How are male toiletries manufactured?

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Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
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