The global male toiletries market was worth US$ 25 Billion in 2018. The market is further projected to reach a value of around US$ 30 Billion by 2024, at a CAGR of 3.2% during 2019-2024. Toiletries refer to consumer products which are primarily utilized for maintaining the overall hygiene of an individual. Earlier, most men used to follow a minimal grooming routine and were largely dependent on female toiletries. However, the male grooming patterns have changed over the past few years which has increased beauty and image consciousness among them. Owing to this, they are now willing to expend money on various toiletry products such as facial cleansers, exfoliators, anti-aging creams and sunscreens.
Global Male Toiletries Market Drivers:
Breakup by Type:
On the basis of types, the global male toiletries market has been bifurcated into mass and premium products. At present, mass products are widely preferred across the globe as they are relatively cheaper than premium products.
Breakup by Product:
Based on products, the market has been segregated into deodorants, hair care products, skin care products and shower products. Amongst these, deodorants account for the majority of the market share.
Breakup by Distribution Channel:
Supermarkets and hypermarkets represent the dominant distribution channels as they provide convenience to the consumers by offering a wide variety of products from different brands. Other distribution channels include pharmacies, specialty stores and departmental stores.
On a geographical front, North America enjoys the leading position in the market due to the rising metrosexual trend in the region. Other regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.
The market is highly fragmented in nature with the presence of several small and large manufacturers. Nonetheless, with the influx of private labels in the market, regional players are now finding it increasingly tough to compete against one another. Some of the key players operating in the market are:
This report provides a deep insight into the global male toiletries market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the male toiletries industry in any manner.
Key Questions Answered in This Report:
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