Over the past few years, the male grooming sector has witnessed a change in perceptions of beauty. In line with this, manufacturers are introducing customized products that offer multiple benefits to suit the specific requirements of the consumers. As a result, male toiletries have developed from the traditional and basic products such as shaving cream and deodorants to sophisticated cosmetics such as skin whitening creams, concealers, sunscreens, etc. The latest report by IMARC Group, titled “Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the global male toiletries market reached a value of US$ 24 Billion in 2017.
One of the major factors driving the male toiletries market is the rising trend of the metrosexual men who pay more attention to their appearance and spend significantly on their grooming, clothes and beauty treatments. This has further been influenced by celebrity endorsements of male grooming products and recent fashion trends. Consequently, major cosmetic manufacturers are introducing male versions of their popular products, such as moisturizers, face washes, anti-ageing creams, skin-lightening creams, etc. Growth in the number of men’s salon have further contributed in the expansion of the male grooming sector. Owing to these factors, the market is expected to reach a value of US$ 29 Billion by 2023, exhibiting a CAGR of 3.3% during 2018-2023.
The report has segmented the global male toiletries market on the basis of type, covering mass product and premium product. The market is further analysed on the basis of products with deodorants as the most popular segment. It is followed by hair care products, skin care products and bath products. Based on distribution channels, the report covers supermarket/hypermarket, pharmacies, departmental stores and speciality stores. Amongst these, supermarket/hypermarket is the largest segment. Region-wise, Europe represents the largest market, accounting for the majority of the global share. Other major regions include Asia-Pacific, North America, Latin America, and Middle East and Africa. Some of the key players operating in the market include Beiersdorf, L’Oréal, Protector & Gamble (P&G), Shiseido and Unilever.
This report provides a deep insight into the global male toiletries market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the male toiletries market in any manner.
Key Questions Answered in This Report:
- How has the global male toiletries market performed so far and how will it perform in the coming years?
- What are the key regions in the global male toiletries market?
- Which are the popular products in the global male toiletries market?
- What are the major distribution channels in the global male toiletries market?
- What are the various stages in the value chain of the global male toiletries market?
- What are the key driving factors and challenges in the global male toiletries market?
- What is the structure of the global male toiletries market and who are the key players?
- What is the degree of competition in the global male toiletries market?
- How are male toiletries manufactured?