The global male toiletries market reached a value of US$ 25 Billion in 2018. Toiletries refer to consumer products that are primarily utilized for maintaining the overall hygiene of an individual. Earlier, most men followed a minimal grooming routine and were mostly dependent on female toiletries. However, male grooming patterns have changed over the past few years on account of the increasing beauty and image consciousness among them. As a result, they are now willing to expend money on various toiletry products such as facial cleansers, exfoliators, anti-aging creams and sunscreens.
The increasing number of metrosexual men who spend a significant amount of their time and money on personal grooming, clothes and beauty treatments, in confluence with celebrity endorsement of male grooming products, is strengthening the growth of the market. Additionally, the growing popularity of social media platforms, such as Facebook, Snapchat and Instagram, has increased the societal pressure for looking well-groomed all the time. In line with this, market players are introducing a range of toiletries for men to expand their consumer-base. Moreover, a rise in the number of men’s salon is spurring the demand for male toiletries across the globe. Further, the rising penetration of internet facilities, along with the introduction of online shopping, has been proactive in boosting the growth of the market. Online shopping offers a hassle-free experience to consumers due to advantages such as free shipping and easy return policies. On account of these factors, IMARC Group estimates the market to reach a value of around US$ 30 Billion by 2024, at a CAGR of more than 3.2% during 2019-2024.
Breakup by Product:
At present, deodorants represent the most widely used male grooming product around the world.
Breakup by Type:
Mass products currently exhibit a clear dominance in the market as they are relatively more cost-effective than premium products.
Breakup by Distribution Channel:
Supermarkets and hypermarkets are the leading distribution channels as they provide convenience to consumers by offering a wide variety of products from different brands.
On the geographical front, North America represents the largest market for male grooming products due to the rising metrosexual trend in the region.
The competitive landscape of the market has been examined along with the detailed profiles of the major players operating in the industry. Some of these players include:
Key Questions Answered in This Report:
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