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Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global male toiletries market size reached US$ 24.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 30.6 Billion by 2027, exhibiting a growth rate (CAGR) of 3.23% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Male toiletries are products utilized by men for maintaining their personal hygiene. They comprise oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. They prevent the accumulation of dead skin and minimize the development of blemishes, acne, body odor, wrinkles, infections, and skin allergies. At present, there is a rise in the demand for male toiletries on account of the growing number of metrosexual men across the globe.

 

 
 

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Male Toiletries Market Trends:

The increasing awareness among men regarding health, hygiene, and physical appearance represent one of the major factors positively influencing the demand for male toiletries around the world. In addition, the rising demand for premium quality male toiletries on account of rapid urbanization, changing living standards, and the expanding purchasing power of individuals are contributing to the market growth. Moreover, the growing influence of social media platforms is catalyzing the demand for male toiletries. Apart from this, key players are introducing herbal and organic toiletries manufactured using natural and sustainably sourced ingredients and other novel variants to cater to the requirement of consumers with sensitive skin. They are also investing in promotional activities, such as celebrity endorsements and social media campaigns, to improve their existing sales and profitability. Furthermore, the expanding number of salons and medical spas is catalyzing the demand for male toiletries. Besides this, rapid digitization, busy lifestyles, increasing sales of smartphones, and high-speed internet have shifted consumer preferences towards online shopping due to associated benefits like wide catalog,  doorstep delivery, secure payment, and hassle-free shopping experience. This, in confluence with the burgeoning e-commerce industry, is creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global male toiletries market report, along with forecasts for growth at the global and regional level from 2022-2027. Our report has categorized the market based on product, type, and distribution channel.

Breakup by Product:

 

 
 

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  • Deodorants
  • Haircare products
  • Skincare products
  • Shower products


Deodrants currently dominate the market.

Breakup by Type:

  • Mass products
  • Premium products


Mass products account for the majority of the total market share.

Breakup by Distribution Channel:

  • Supermarkets and hypermarkets
  • Pharmacies
  • Specialty stores
  • Departmental stores
  • Others


Supermarkets and hypermarkets hold the majority of the global market share as they have a wider collection of products.

Regional Insights:

 

 
 

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  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa


Europe enjoys the leading position in the market due to the increasing awareness among men of the region about health, hygiene, and physical appearance.


Competitive Landscape:

The competitive landscape of the market has been examined along with the detailed profiles of the major players operating in the industry. Some of these players include:

  • Beiersdorf AG
  • L’Oréal SA
  • Procter & Gamble Company (P&G)
  • Shiseido Company
  • Unilever PLC
  • The Estée Lauder Companies Inc.
  • Coty Inc.
  • Molton Brown Limited
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product, Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estée Lauder Companies Inc., Coty Inc. and Molton Brown Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global male toiletries market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global male toiletries market?
  • What are the key regions in the global male toiletries market?
  • Which are the different products in the global male toiletries market?
  • What are the popular types in the global male toiletries market?
  • What are the major distribution channels in the global male toiletries market?
  • What are the various stages in the value chain of the global male toiletries market?
  • What are the key driving factors and challenges in the global male toiletries market?
  • What is the structure of the global male toiletries market and who are the key players?
  • What is the degree of competition in the global male toiletries market?
  • How are male toiletries manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Male Toiletries Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product
    5.5    Market Breakup by Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Key Price Indicators
        5.12.2    Margin Analysis
6   Market Breakup by Product
    6.1    Deodorants
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Hair Care Products
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Skin Care Products
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Shower Products
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Type
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacies
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Specialty Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Departmental Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Europe
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Latin America
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Forecast
10 Male Toiletries Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11 Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Beiersdorf AG
        11.3.2    L’Oréal SA
        11.3.3    Procter & Gamble Company (P&G)
        11.3.4    Shiseido Company
        11.3.5    Unilever PLC
        11.3.6    The Estée Lauder Companies Inc.
        11.3.7    Coty Inc.
        11.3.8    Molton Brown Limited

List of Figures

Figure 1: Global: Male Toiletries Market: Major Drivers and Challenges
Figure 2: Global: Male Toiletries Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Male Toiletries Market: Breakup by Product (in %), 2021
Figure 4: Global: Male Toiletries Market: Breakup by Type (in %), 2021
Figure 5: Global: Male Toiletries Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Male Toiletries Market: Breakup by Region (in %), 2021
Figure 7: Global: Male Toiletries Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Male Toiletries Industry: SWOT Analysis
Figure 9: Global: Male Toiletries Industry: Value Chain Analysis
Figure 10: Global: Male Toiletries Industry: Porter’s Five Forces Analysis
Figure 11: Male Toiletries: Price Structure (in %)
Figure 12: Male Toiletries Industry: Profit Margins at Various Levels of the Supply Chain
Figure 13: Global: Male Toiletries (Deodorants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Male Toiletries (Deodorants) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Male Toiletries (Hair Care Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Male Toiletries (Hair Care Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Male Toiletries (Skin Care Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Male Toiletries (Skin Care Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Male Toiletries (Shower Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Male Toiletries (Shower Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Male Toiletries (Mass Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Male Toiletries (Mass Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Male Toiletries (Premium Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Male Toiletries (Premium Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Male Toiletries Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 26: Global: Male Toiletries Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 27: Global: Male Toiletries Market: Sales through Pharmacies (in Million US$), 2016 & 2021
Figure 28: Global: Male Toiletries Market Forecast: Sales through Pharmacies (in Million US$), 2022-2027
Figure 29: Global: Male Toiletries Market: Sales through Specialty Stores (in Million US$), 2016 & 2021
Figure 30: Global: Male Toiletries Market Forecast: Sales through Specialty Stores (in Million US$), 2022-2027
Figure 31: Global: Male Toiletries Market: Sales through Departmental Stores (in Million US$), 2016 & 2021
Figure 32: Global: Male Toiletries Market Forecast: Sales through Departmental Stores (in Million US$), 2022-2027
Figure 33: Global: Male Toiletries Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 34: Global: Male Toiletries Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 35: North America: Male Toiletries Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: North America: Male Toiletries Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Europe: Male Toiletries Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Europe: Male Toiletries Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Asia Pacific: Male Toiletries Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Asia Pacific: Male Toiletries Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Latin America: Male Toiletries Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Latin America: Male Toiletries Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Middle East and Africa: Male Toiletries Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Middle East and Africa: Male Toiletries Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Male Toiletries Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Male Toiletries Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Male Toiletries Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: Global: Male Toiletries Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 4: Global: Male Toiletries Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Male Toiletries Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Male Toiletries Manufacturing: Raw Material Requirements
Table 7: Global: Male Toiletries Market: Competitive Structure
Table 8: Global: Male Toiletries Market: Key Players


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