The Asia Pacific smoothies market is currently witnessing robust growth. Smoothie is a thick blended beverage containing fruits, vegetables, fruit juice, and milk. Various other ingredients, such as whey powder, nuts, seeds, and herbal and nutritional supplements, are also added to enhance the flavor and increase the thickness. With the growing prevalence of chronic diseases, the demand for smoothies has escalated in the Asia Pacific region. The consumption of smoothies is widely associated with various health benefits, including balanced blood sugar and cholesterol levels and an overall improved immune system.
The Asia Pacific represents one of the largest smoothies markets. The primary factor driving the market is the increasing preference for healthy beverages in countries such as India, China, and Australia. This is due to the rising health-consciousness and the hectic lifestyle of individuals across the region. Furthermore, with a significant rise in the demand for on-the-go-meal options, a greater number of cafes and restaurants are serving smoothies, which, in turn, is creating a positive outlook for the market. Moreover, the leading manufacturers are launching innovative product variants, such as gluten-free smoothies, to widen their consumer base. Other factors, such as the emerging café culture and the rising consumer expenditure on food and beverages, are driving the market further. On account of these factors, the market is expected to continue strong growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific smoothies market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, distribution channel, packaging material and consumption pattern.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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