Over the recent years, the Asia Pacific tropical fruit puree market has been witnessing a steady growth. This can be accredited to various factors like rapid urbanisation, changing lifestyles, elevating disposable incomes, altering eating patterns and mounting health consciousness amongst consumers.
According to the latest report by IMARC Group, titled “Asia Pacific Tropical Fruit Puree Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the Asia Pacific tropical fruit puree market reached a volume of 2.9 Million Tons in 2017. Fruit puree, commonly known as paste or pulp, is prepared by grounding, pressing, sieving, crushing, blending and straining fruits. It is processed until all insoluble fibrous parts of the fruit are broken down, so that it can pass through a fine sieve. For enhancing its shelf-life and decreasing microbiological loading, a fruit puree undergoes the process of pasteurisation. The tropical variant of fruit purees is attained by processing fruits which are grown in the tropical region. They are primarily used in the food-processing industry for the production of juices and nectar. Some of the tropical fruits include guava, mango, papaya, cashew, apple, lychees, jackfruit, sapodilla, passion fruit, etc.
On account of rapid urbanisation and escalating disposable incomes, a shift in the lifestyle of consumers and their eating patterns has been observed in the nations of Asia Pacific. Due to hectic lifestyles, people are adopting affordable, healthy and quick nutritional sources, such as packed fruit juices, infant food, jams, jellies, etc., which are the end-products of a fruit puree. This shift in eating and dietary habits of people has generated a lucrative opportunity for the Asia Pacific tropical fruit puree market. Apart from this, the thriving food and beverage industry largely utilises tropical fruit puree as it is a rich source of nutrients like vitamins, minerals, antioxidants and phytonutrients. Moreover, with the introduction of a large number of different flavours in juices, and the advent of no-preservatives and no-sugar juices, the consumption of fruit juice has increased. Looking forward, the market volume is projected to exceed 3 Million Tons by 2023, expanding at a CAGR of 1.2% during 2018-2023.
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