Athleisure Market

Athleisure Market Size:

The global athleisure market size reached US$ 375.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 699.5 Billion by 2032, exhibiting a growth rate (CAGR) of 7.16% during 2024-2032. The growing demand for sustainable materials, increasing number of people enrolling in gym to perform physical exercises and remain fit, and wide availability through various distribution channels worldwide are some of the major factors propelling the market.

Athleisure is a type of clothing that combines athletic or sportswear elements for offering comfort and style. It comprises leggings, shirts, tights, pants, hoodies, jackets, tops, sports bras, and shorts. It is manufactured from lightweight and stretchy materials, such as nylon, polyester, spandex, and polypropylene. It provides breathability, comfort, durability, versatility, and flexibility to wearers while performing different physical activities like hiking, dancing and yoga. As it aids in reducing skin irritation and itching and controlling body odor, the demand for athleisure is increasing across the globe.

At present, the rising adoption of athleisure, as it provides the ease of movement, is bolstering the growth of the market. In addition, the growing preferences for aesthetically appealing clothing among the young population around the world is offering a positive market outlook. Apart from this, the rising adoption of clothing materials that reduce pain and discomfort is propelling the growth of the market. Moreover, the increasing demand for easy to wear and cost-effective clothing solutions is offering lucrative growth opportunities to industry investors. Besides this, the rising utilization of athleisure, as it offers quick drying facilities and is resistant to stains, is strengthening the growth of the market. Furthermore, the rising adoption of athleisure to protect ultraviolet (UV) rays and absorb sweat is contributing to the growth of the market.

Athleisure Market Trends/Drivers:

Rising focus on staying fit and performing cardio and other exercises catalyzing demand for athleisure

The growing prevalence of chronic diseases and consequently increasing health consciousness among the masses is resulting in the rising number of people focusing on staying fit and engaging in different physical activities, such as cycling, yoga, weightlifting, Pilates, martial arts, hiking, and Zumba. This represents one of the key factors positively influencing the overall sales of athleisure around the world. It can also be accredited to their assistance in providing support, compression, and stability to the muscles and joints of individuals. Apart from this, the rising demand for athleisure while performing physical activities, as it prevents the risk of injuries, is offering a positive market outlook. Moreover, the increasing number of gym centers, yoga studios, and health clubs across the globe is supporting the growth of the market.

Increasing demand for sustainable athleisure stimulating market growth

The growing adoption of sustainable clothing pieces due to rising environmental concerns among people is offering a favorable market outlook. Sustainable athleisure is manufactured from organic and cotton materials that are easy to recyclable. Apart from this, key players are manufacturing athleisure from recycled materials, which is strengthening the growth of the market. In addition, there is a rise in the demand for chemical-free clothing solutions among the masses across the globe. This, coupled with the increasing preferences for sustainable clothes due to the inflating income level of individuals, is contributing to the growth of the market.

Wide availability through various distribution channels bolstering market growth

The wide availability of athleisure through various distribution channels, such as supermarkets, hypermarkets, specialty, exclusive brand outlets, and online stores, is strengthening the growth of the market. These channels provide convenience and freedom of shopping to individuals while offering several coupons, discounts, schemes, and cashback. Besides this, these stores offer a large variety of athleisure products with different patterns and styles that easily fulfill the needs of individuals of all age groups. Furthermore, rising preferences for online shopping among the young population to purchase athleisure, as it can save transportation expenses and time, is propelling the growth of the market.

Athleisure Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global athleisure market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, product, distribution channel, and end user.

Breakup by Type:

• Mass Athleisure
• Premium Athleisure
   

Mass athleisure represents the most popular type

The report has provided a detailed breakup and analysis of the athleisure market based on the type. This includes mass athleisure and premium athleisure. According to the report, mass athleisure represented the largest segment. Mass athleisure caters to the broader consumer base and offers affordable and accessible athleisure apparel and accessories. Nowadays, increasing number of people are adopting mass athleisure, as it is soft, affordable and balance sweat and moisture. In addition, the increasing utilization of mass athleisure during working hours, as it provides enhanced comfort and flexibility, is impelling the growth of the market.

The rising demand for premium athleisure due to the popularity of branded fashion options with luxury labels is bolstering the growth of the market. Additionally, premium athleisure is manufactured from high-quality materials that have a longer life and offer premium comfort and look to individuals. In addition, the increasing adoption of premium athleisure on account of inflating income levels and the rising brand awareness among individuals is supporting the growth of the market.

Breakup by Product:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
• Shirts
• Leggings
• Shorts
• Others
   

Shirts are commonly used product of athleisure

The report has provided a detailed breakup and analysis of the athleisure market based on the product. This includes yoga apparels (tops, pants, unitards, capris, others) hoodies, shirts, leggings, shorts, and others. According to the report, shirts represented the largest segment. The growing adoption of athleisure shirts among men and women as it absorbs sweat, prevents odor, offers comfort and prevents skin irritation is impelling the market growth.

Yoga apparels (tops, pants, unitards, capris, others) hoodies are gaining popularity among fitness enthusiasts around the world. In addition, there is a rise in the number of people engaging in yoga, as it assists in maintaining a healthy mind and body. This, coupled with the increasing utilization of yoga athleisure to avoid discomfort while performing asanas, is supporting the growth of the market.

Breakup by Distribution Channel:

• Online
• Offline
   

Offline holds the biggest market share

The report has provided a detailed breakup and analysis of the athleisure market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment. Offline distribution channels comprise supermarkets, hypermarkets, and exclusive brand outlets, which provide freedom of choice to the customers. They have expert salespeople that help individuals in choosing clothes according to their needs. In line with this, the rising adoption of offline stores, as they provide all clothing solutions under one roof and assist in enhancing customer experience, is bolstering the growth of the market.

The rising adoption of athleisure through online distribution channels, as they are time saving and offer easy digital payments and convenient home-delivery options to individuals, is contributing to the growth of the market. In addition, the increasing preference for online platforms due to the growing social media influence is offering a favorable market outlook.

Breakup by End User:

• Men
• Women
• Children
   

Athleisure is worn by women around the world

A detailed breakup and analysis of the athleisure market based on the end user has also been provided in the report. This includes men, women, and children. According to the report, women accounted for the largest market share. The rising demand for athleisure among women due to their increasing participation in sports and fitness activities is bolstering the growth of the market. In addition, various manufacturers are launching a wide variety of women athleisure, such as sports bras, leggings, and tops, in different designs, colors, and patterns, which is impelling the growth of the market.

The growing demand for athleisure among men to maintain a comfortable and stylish appearance is offering a positive market outlook. Moreover, the increasing adoption of athleisure, as they are cost-effective and provide ease of maintenance, is contributing to the growth of the market.

Furthermore, the growing demand for athleisure among children due to their rising participation in sports activities and competitions is propelling the growth of the market. Moreover, governing agencies of various countries are encouraging the adoption of sports among children, which is supporting the growth of the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest athleisure market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America held the largest market share on account of the increasing preferences for more casual clothes among individuals. Apart from this, the rising reliance on smartphones and online shopping to purchase athleisure is contributing to the growth of the market.

Asia Pacific is estimated to expand further during the forecast period, due to the rising consumer spending on sports products. Besides this, governing agencies of various countries are encouraging the adoption of sports activities by providing enhanced sports infrastructure and facilities. They are also organizing events to generate awareness about fitness, which is supporting the growth of the market in the region.

Competitive Landscape:

Key players are launching a direct-to-consumer (D2C) platform to distribute athletics products. They are expanding their product portfolios by offering various color options in leggings, sports bras, and shirts. Apart from this, various companies are focusing on collaborations to supply products in football that assist in maintaining a competitive edge in the market. Additionally, major fashion brands are rapidly entering into the athleisure market that offers new and fusion sportswear for women. Besides this, several manufacturers are focusing on producing athleisure with sustainable materials to minimize environmental pollution. This, coupled with the increasing consumer preference for organic and moisture-wicking cloth wear, is offering lucrative growth opportunities to industry players.

The report has provided a comprehensive analysis of the competitive landscape in the global athleisure market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Adidas AG
• Alala
• Eysom
• H & M Hennes & Mauritz AB
• Lululemon Athletica Inc.
• New Balance Athletics Inc.
• Nike Inc.
• P. E Nation International
• PUMA SE (Groupe Artémis S.A.)
• Under Armour Inc.
• Vuori Inc.
• Wear Pact LLC

Recent Developments:

• In 2021, Puma SE (Groupe Artémis S.A.) launched a new line-up of running shoes, such as Deviate, Deviate Elite, Velocity, Liberate, and Eternity, with supercritical foam technology called NITRO.
• In 2021, Adidas introduced ‘4DFWD’ a data driven three-dimensional (3D) printed midsole running shoes.
• In 2022, New Balance Athletics Inc, a global athletic leader, partnered with Myntra to expand its overall sales in India.
   

Athleisure Market Report Scope:

Key Questions Answered in This Report:

• How has the global athleisure market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global athleisure market?
• What is the impact of each driver, restraint, and opportunity on the global athleisure market?
• What are the key regional markets?
• Which countries represent the most attractive athleisure market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the athleisure market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the athleisure market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the athleisure market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the athleisure market?
• What is the competitive structure of the global athleisure market?
• Who are the key players/companies in the global athleisure market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the athleisure market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global athleisure market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the athleisure industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.