The Australia bath soap market size reached USD 688.80 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 943.82 Million by 2033, exhibiting a growth rate (CAGR) of 3.20% during 2025-2033. The increasing consumer demand for natural and eco-friendly products, a shift towards premium and artisanal soaps with skin-nourishing ingredients, rising health and wellness awareness post-pandemic, and the convenience of e-commerce platforms expanding product accessibility across urban regions are among the key factors strengthening the market growth.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 688.80 Million |
Market Forecast in 2033 | USD 943.82 Million |
Market Growth Rate 2025-2033 | 3.20% |
Rising Demand for Natural, Organic, and Artisanal Soaps
In Australia, rising awareness of the harmful effects of synthetic ingredients in personal care products is fueling strong consumer demand for natural and organic bath soaps. Concerns over skin health, allergies, and environmental impact have led to a growing preference for eco-friendly alternatives. A growing number of Australian bath soap buyers now prefer products labeled natural or organic. Artisanal and small-batch soap makers are thriving, offering soaps infused with ingredients like tea tree oil, eucalyptus, goat milk, charcoal, and essential oils, many locally sourced and presented in sustainable, cruelty-free packaging. Popular brands, such as Thankyou, Sukin, and The Australian Natural Soap Company, have reported significant growth in online sales, driven by this shift. The trend also reflects broader sustainability goals, with innovations such as zero-waste packaging, biodegradable wrappers, and refillable soap bars gaining traction among environmentally conscious consumers.
E-Commerce and Subscription-Based Soap Delivery Services
Digital transformation is significantly reshaping bath soap sales in Australia, with e-commerce emerging as the leading distribution channel. In 2024, around 63.94% of the country’s population, approximately 17.08 million people, were active online shoppers, increasingly turning to digital platforms for personal care products. Online retail offers convenience, greater product variety, and access to niche and artisanal soap brands that are often unavailable in physical stores. Subscription-based services, such as Good Soap Australia and EcoGreen, have also gained popularity. These services provide customers with regular deliveries of their preferred soaps, fostering loyalty and consistent purchasing. Additionally, social media marketing and influencer endorsements on platforms like Instagram and TikTok are fueling the rise of premium and aesthetically appealing soap brands, especially among Millennials and Gen Z. For these younger consumers, values such as sustainability, brand ethics, and visual appeal are critical to their buying decisions.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, form, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes premium products and mass products.
Form Insights:
A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes solid bath soaps and liquid bath soaps.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Types Covered | Premium Products, Mass Products |
Forms Covered | Solid Bath Soaps, Liquid Bath Soaps |
Distribution Channels Covered | Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, Others |
Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report: