Australia Beauty and Personal Care Market

Australia Beauty and Personal Care Market Overview:

The Australia beauty and personal care market size reached USD 10,590.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 15,737.8 Million by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The market is fueled by growing demand for organic and natural products, heightened health and sustainability consciousness, and greater demand for ethical brands. Digital innovation, e-commerce growth, and influencer marketing also drive consumer interest, particularly among younger, digitally native consumers looking for personalized and clean-label solutions.

Australia Beauty and Personal Care Market Trends:

Increasing Demand for Natural and Organic Products

The Australia beauty and personal care market share is experiencing a strong shift toward natural and organic products, fueled by growing consumer concern about ingredient safety, environmental sustainability, and ethical sourcing. Increasing numbers of Australians are turning to clean beauty solutions—products that contain no parabens, sulfates, or artificial fragrances—due to concerns over skin sensitivity and long-term health consequences. This has prompted local and international brands to invest in research and development to create safer, plant-derived alternatives. Some of the top Australian brands such as Sukin, Jurlique, and MooGoo have taken advantage of this trend and provided eco-friendly skincare and personal care ranges appealing to sustainability-oriented consumers. Apart from this, the trend is consistent with Australia's larger cultural predisposition toward wellness and a natural lifestyle. Hence, retailers are giving more shelf space to organic brands and highlighting environmental credentials on labels.

E-commerce and Digital Beauty Acceleration

The digital revolution of the Australia beauty and personal care market outlook is redefining the way consumers shop and find products. The ease of shopping online, and breakthroughs in digital technology such as augmented reality (AR) try-ons and bespoke skincare quizzes, have added to the shopping experience. Australia Post’s yearly eCommerce Report has shown that Australians spent a historic A$69bn (USD 43.6 billion) on online shopping in 2024, marking a 12% rise compared to the prior year. The report indicates that in the previous year, 9.8 million households engaged in online shopping, with the highest expenditures at online marketplaces (nearly A$16bn/USD 10.1 billion), followed by food and alcohol (A$13.6bn/USD 8.6 billion) and clothing and accessories (A$9.6bn/USD 6 billion). Nearly 50% of Gen Z and millennials made a weekly online purchase through social media. Hence, Australian consumers, especially Gen Z and millennials, are increasingly driven by beauty influencers, YouTube tutorials, and TikTok reviews, making for a dynamic and trend-oriented shopping experience. Digital marketplaces and online platforms like Adore Beauty and Sephora Australia are expanding with large product offerings, rapid shipping, and loyalty schemes to promote customer retention. Subscription beauty boxes are also becoming popular, with handpicked product experiences and the promotion of brand discovery. This wave is generating sales and enabling brands to collect customer information to facilitate more focused marketing and product development. With increasing trends in mobile buying and social shopping, digital moves will be at the center of market competition.

Emergence of Ethical Consumerism and Sustainable Beauty

Sustainability is emerging as an overarching priority among customers, which is also fueling the Australia beauty and personal care market growth. The ascent of ethical consumerism signifies that cruelty-free, vegan, zero-waste, and carbon-neutral beauty products are no longer a niche—as they are moving into the mainstream marketplaces. Brands are being compelled to evolve through redesigning packaging to be refillable or recyclable and pledging plastic reduction throughout their supply chains. Campaigns promoting a brand's social and environmental responsibility now play a significant role in purchasing decisions. Locally made products are also gaining popularity with several Australian consumers to cut down on carbon footprints and assist domestic businesses. This emphasis on sustainability carries over from the product itself to the entire brand philosophy—from the sourcing of ingredients to labor and community practices. The extent that ethical beauty takes hold in consumers' sensibilities, is that brands that do not live up to such expectations risk becoming irrelevant within a marketplace that is increasingly conscious and values driven.

Australia Beauty and Personal Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, category, and distribution channel.

Type Insights:

• Personal Care Products
  • Hair Care Products
    • Shampoo
    • Conditioner
    • Hair Oil
    • Others
  • Skin Care Products
    • Facial Care Products
    • Body Care Products
    • Lip Care Products
  • Bath and Shower Products
  • Oral Care Products
    • Toothbrushes and Replacements
    • Toothpaste
    • Mouthwashes and Rinses
    • Others
  • Men’s Grooming Products
  • Fragrances and Perfumes
• Cosmetics/Make-up Products
  • Facial Cosmetics
  • Eye Cosmetic Products
  • Lip and Nail Products
  • Hair Styling and Coloring Products

The report has provided a detailed breakup and analysis of the market based on the type. This includes personal care products, [hair care products (shampoo, conditioner, hair oil, and others), skin care products (facial care products, body care products, and lip care products), bath and shower products, oral care products (toothbrushes and replacements, toothpaste, mouthwashes and rinses, and others), men’s grooming products, and fragrances and perfume] and cosmetic/make-up products (facial cosmetics, eye cosmetic products, lip and nail products, and hair styling and coloring products).

Category Insights:

• Premium Products
• Mass Products

The report has provided a detailed breakup and analysis of the market based on the category. This includes premium products and mass products.

Distribution Channel Insights:

• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialist retailers, hypermarkets/supermarkets, online retailing, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Beauty and Personal Care Market News:

• In February 2023, Unilever consented to invest A$2 million ($1.42 million) in the Australian scalp care brand Straand, established in 2022. Unilever Ventures' pre-seed funding has been allocated for growth in China, Southeast Asia, Europe, and the US. Straand was poised to enter the US and Southeast Asia soon and aims to debut in Europe by April 2023.

Australia Beauty and Personal Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia beauty and personal care market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia beauty and personal care market on the basis of type?
• What is the breakup of the Australia beauty and personal care market on the basis of category?
• What is the breakup of the Australia beauty and personal care market on the basis of distribution channel?
• What is the breakup of the Australia beauty and personal care market on the basis of region?
• What are the various stages in the value chain of the Australia beauty and personal care market? 
• What are the key driving factors and challenges in the Australia beauty and personal care?
• What is the structure of the Australia beauty and personal care market and who are the key players?
• What is the degree of competition in the Australia beauty and personal care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia beauty and personal care market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia beauty and personal care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia beauty and personal care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.