The Australia car market size reached USD 21.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.45 Billion by 2033, exhibiting a growth rate (CAGR) of 1.00% during 2025-2033. The market is driven by rising demand for electric vehicles (EVs), SUVs, and connected car technologies, along with the growing environmental awareness, lifestyle trends, and technological innovation, reflecting a shift toward sustainability and smart mobility.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 21.30 Billion |
Market Forecast in 2033 | USD 23.45 Billion |
Market Growth Rate 2025-2033 | 1.00% |
Rising Demand for Electric Vehicles (EVs)
The Australia car market share is witnessing an increase in the demand for EVs owing to the growing consumer awareness of environmental issues and the government's efforts to promote the deployment of ecofriendly modes of transport. The manufacturers are introducing new models with better battery efficiency and longer ranges, addressing the previous concerns related to limited usability. Subsidies, tax benefits, and rebates both from federal and state levels, are encouraging people to shift to EVs. Furthermore, EVs are becoming increasingly accessible to a wider audience, supported by the rapid expansion of charging infrastructure across the country. Investments by both private and public sectors are ensuring enhanced accessibility to the charging stations, making it easy for adoption. Moreover, luxury brands, such as Tesla, BMW, and Porsche are also finding a good market for high-end EVs, while affordable brands like BYD and MG are addressing budget-conscious buyers. This trend is directed according to global shifts toward sustainability, which guarantees continuous growth in the segment of EVs.
Growing Consumer Preference for SUVs
The Australia car market outlook is shaping the preference for SUVs, with consumers favoring spaciousness, versatility, and performance on diverse terrains. The households are generally active in outdoor pursuits and require an SUV for long road trips or camping. Car companies have introduced multiple models in the compact crossover segment up to luxury SUVs to cater the evolving demand. Hybrid and electric SUVs also are finding attention and popularity, where it blends the benefit of fuel efficiency with the benefits making SUVs popular. This trend is supported by the shift in designing, wherein modern SUV are improved giving better mileage, handling, and sophisticated safety features gaining attraction of urban buyers. The practicality of SUVs, combined with their stylish designs and rising affordability, is reinforcing their dominance in the market.
Advancements in Connected Car Technologies
Connected car technologies are playing a crucial role in the Australia car market growth. Features, such as real-time navigation, in-car entertainment, and vehicle-to-everything (V2X) communication, are becoming standard in new models that enhance the driving experience and safety. The carmakers are focusing on the knowledge in artificial intelligence (AI) and Internet of Things (IoT) to incorporate smart capabilities, such as predictive maintenance alerts and personalized driving settings. The demand for connected vehicles is also fuelled by a rising younger demographics, tech-savvy population that puts a premium on the seamless integration of digital technologies into daily lifestyle. Fleet operators and commercial vehicle owners are adopting connected systems to further optimize operations and reduce costs, which is accelerating demand for these technologies. Autonomous driving features remain another area of focus, semi-autonomous features, such as adaptive cruise control and lane-keeping assist are gaining attraction by the buyers. The growth of 5G networks across the country is connecting car technologies that deliver advanced services being the main driver in the market
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on vehicle, propulsion, sales channel, and end use.
Vehicle Insights:
The report has provided a detailed breakup and analysis of the market based on the vehicle. This includes hatchback, sedan, SUV, sports car, and others.
Propulsion Insights:
The report has provided a detailed breakup and analysis of the market based on the propulsion. This includes gasoline, diesel, electric, and FCEV.
Sales Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes peer-to-peer, franchised dealer, and independent dealer.
End Use Insights:
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes commercial, ridesharing and taxi services, rental car services, corporate fleet, and individual.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Vehicles Covered | Hatchback, Sedan, SUV, Sports Car, Others |
Propulsion Covered | Gasoline, Diesel, Electric, FCEV |
Sales Channels Covered | Peer-to-peer, Franchised Dealer, Independent Dealer |
End Uses Covered | Commercial, Ridesharing and Taxi Services, Rental Car Services, Corporate Fleet, Individual |
Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |