Australia Cosmetics and Personal Care Market

Australia Cosmetics and Personal Care Market Overview:

The Australia cosmetics and personal care market size reached USD 8.19 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 13.96 Billion by 2032, exhibiting a growth rate (CAGR) of 5.70% during 2024-2032. The market is experiencing steady growth driven by increasing consumer awareness regarding ingredient safety and sustainability, considerable growth in e-commerce and digital channels enhancing shopping convenience, and the rising demand for men’s grooming products.

Australia Cosmetics and Personal Care Market Trends:

Increasing consumer awareness of ingredients and sustainability

The Australian cosmetics and personal care market is driven by heightened consumer awareness regarding product ingredients and sustainability efforts. Consumers are increasingly concerned about the potential health risks of synthetic chemicals, leading to greater demand for ethical, natural, organic, and cruelty-free products. This shift in consumer preference compels companies to reformulate their offerings, ensuring they exclude harmful substances and adopt environmentally responsible practices, reflecting the growing priority on sustainability and health-conscious choices. Apart from sustainability issues, the escalating consumer inclination toward environmental responsibility through recyclable packaging, smaller carbon footprints, or raw materials sourced ethically.

Expansion of e-commerce and digital channels

A considerable rise in e-commerce and digital channels is significantly augmenting the market. This can be supported by the development of online shopping platforms and digital marketing strategies encouraging consumers of beauty products purchase through these digital channels for convenience, wider variety, and customized shopping experiences. The COVID-19 pandemic has accelerated this transition, with technological innovations such as augmented reality for virtual try-ons and personalized recommendations enhancing online shopping. Consequently, traditional retailers have embraced omnichannel strategies, blending online and offline experiences to meet changing consumer expectations. This trend is fostering market expansion at a time when e-commerce and digital platforms are intensifying competition, pushing companies to continuously innovate their business strategies.

Rising demand for men’s grooming products

Increasing preference for personal grooming by men is becoming a key driver in the market. The traditionally female-consumer-dominated market has been witnessing a shift toward an increase in male grooming products. Shifting social norms and the increasing emphasis on appearance and self-care are fueling demand for male grooming products. In response, brands are expanding their portfolios to include a wider range of offerings, such as skincare, haircare, and shaving products, tailored specifically for male consumers. Additionally, the increasing importance of social media and digital content further increases the visibility of trends in male grooming and affects consumer preferences. Companies are responding by actively innovating and expanding their product lines to meet the evolving demands of male consumers. As a result, the male grooming segment is emerging as one of the most dynamic and competitive areas in the market.

Australia Cosmetics and Personal Care Market News:

• March 25, 2024: Medipledge, a premium skincare brand, has launched in Australia with a focus on post-cosmetic treatment skin barrier restoration, particularly for Asian type IV skin. The brand's products are backed by advanced formulas and extensive clinical testing, utilizing ingredients such as PDRN, GP4G, and Centella asiatica extract. Several clinical trials demonstrate the effectiveness of their products, positioning Medipledge as a specialized brand in post-cosmetic treatment skincare.

Australia Cosmetics and Personal Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Personal Care Products                     
  • Hair Care Products
    • Shampoo
    • Conditioner
    • Others
  • Skin Care Products     
    • Facial Care Products  
    • Body Care Products
    • Lip Care Products
  • Bath and Shower
    • Shower Gels
    • Soaps
    • Others
  • Oral Care
    • Toothbrushes
    • Toothpaste    
    • Mouthwashes and Rinses
    • Others
  • Men's Grooming Products    
  • Deodorants and Antiperspirants                                           
• Cosmetics/Make-up Products           
  • Facial Cosmetics        
  • Eye Cosmetic Products          
  • Lip and Nail Make-up Products
  • Hair Styling and Coloring Products   
     

The report has provided a detailed breakup and analysis of the market based on the product type. This includes personal care products [(hair care products {shampoo, conditioner, others}, skin care products {facial care products, body care products, lip care products}, bath and shower {shower gels, soaps, others}, oral care {toothbrushes, toothpaste, mouthwashes and rinses, others}, men's grooming products and deodorants and antiperspirants)] and cosmetics/make-up products [facial cosmetics, eye cosmetic products, lip and nail make-up products, and hair styling and coloring products].

Distribution Channel Insights:

• Specialist Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialist stores, supermarkets/hypermarkets, convenience stores, online retail channels and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Cosmetics and Personal Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia cosmetics and personal care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Australia cosmetics and personal care market?
• What is the breakup of the Australia cosmetics and personal care market on the basis of product type?
• What is the breakup of the Australia cosmetics and personal care market on the basis of distribution channel?
• What are the various stages in the value chain of the Australia cosmetics and personal care market? 
• What are the key driving factors and challenges in the Australia cosmetics and personal care?
• What is the structure of the Australia cosmetics and personal care market and who are the key players?
• What is the degree of competition in the Australia cosmetics and personal care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia cosmetics and personal care market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia cosmetics and personal care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia cosmetics and personal care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.