Australia Digestive Health Supplements Market

Australia Digestive Health Supplements Market Overview:

The Australia digestive health supplements market size reached USD 290.91 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 642.86 Million by 2033, exhibiting a growth rate (CAGR) of 9.21% during 2025-2033. Government initiatives, regulatory approvals, and health campaigns are driving the market in Australia, fostering consumer confidence and awareness. Additionally, the rapid growth of e-commerce, along with the influence of online platforms and social media, which is making digestive health supplements more accessible, is contributing to the expansion of the Australia digestive health supplements market share.

Australia Digestive Health Supplements Market Trends:

Government Support and Regulatory Approvals

With the rising consumer demand for health supplements, the governing body is establishing stringent regulations to ensure the safety and efficacy of these products. The Therapeutic Goods Administration (TGA) is essential in establishing precise regulations for supplement producers, which aids in building consumer trust in the products they buy. Alongside regulatory supervision, government-supported health initiatives advocating for nutritious diets and gut well-being are increasing public engagement in digestive health items. These initiatives, along with educational activities, are playing a key role in raising awareness regarding the significance of digestive health. For instance, in 2024, the National Health and Medical Research Council awarded $3 million to the University of Newcastle-led Centre of Research Excellence in Digestive Health. Led by Professor Nick Talley, the funding supported research into chronic unexplained gut diseases and gut-brain disorders like irritable bowel syndrome (IBS) and functional dyspepsia. The goal was to develop better diagnostics, personalized treatments, and reduce the healthcare burden. Through backing research and upholding stringent criteria for certification, labeling, and consumer education, the government is fostering a clear and trustworthy market. This degree of confidence prompts individuals to incorporate digestive health supplements into their everyday habits, supporting the Australia digestive health supplements market growth.

E-commerce and Online Health Trends

The swift expansion of e-commerce in Australia is significantly contributing to the increase in demand for digestive health supplements, making them more accessible to consumers. With more people opting for online platforms to buy health and wellness products, the range of digestive health supplements is expanding significantly. Online retailers and e-commerce powerhouses are optimizing the shopping experience, allowing buyers to explore an extensive range of products, examine reviews, and make informed choices. The ease of home delivery and subscription options are further encouraging repeat purchases, establishing a steady buying pattern among consumers. The Australian e-commerce market was estimated at USD 536.0 billion in 2024, and the IMARC Group forecasts it will increase to USD 1,568.60 billion by 2033, with a CAGR of 12.70% from 2025 to 2033. This significant increase in e-commerce highlights the growing dependence on digital platforms for health-related purchases. Moreover, the impact of social media, health blogs, and online wellness communities is emerging as a crucial element in influencing consumer choices. When people observe favorable reviews or endorsements from influencers, they are more inclined to test new products, strengthening the market growth.

Australia Digestive Health Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, form type, and distribution channel.

Product Insights:

• Prebiotics
• Probiotics
• Enzymes
• Fulvic Acid
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes prebiotics, probiotics, enzymes, fulvic acid, and others.

Form Type Insights:

• Capsules
• Tablets
• Powders
• Liquids
• Others

The report has provided a detailed breakup and analysis of the market based on the form type. This includes capsules, tablets, powders, liquids, and others.

Distribution Channel Insights:

• OTC
  • Supermarkets/Hypermarkets/Food Stores
  • Drug Stores and Pharmacies
  • Convenience Stores
  • Online
  • Others
• Prescribed

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes OTC (supermarkets/hypermarkets/food stores, drug stores and pharmacies, convenience stores, online, and others) and prescribed.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Digestive Health Supplements Market News:

• In May 2025, Access Corporate Group launched Theronomic Tribiotic Gut Shield, Australia's first Tribiotic health supplement combining prebiotics, probiotics, and postbiotics. Backed by clinical research, it targets gut, immune, and overall health.
• In April 2025, the Hembrow sisters launched Selfish Supps, a female-focused supplement brand aimed at simplifying wellness for women. The range includes products for gut health, hydration, and protein, designed with inclusivity, taste, and daily functionality in mind. The goal is to empower women to prioritize self-care without overwhelm.

Australia Digestive Health Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia digestive health supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia digestive health supplements market on the basis of product?
• What is the breakup of the Australia digestive health supplements market on the basis of form type?
• What is the breakup of the Australia digestive health supplements market on the basis of distribution channel?
• What is the breakup of the Australia digestive health supplements market on the basis of region?
• What are the various stages in the value chain of the Australia digestive health supplements market? 
• What are the key driving factors and challenges in the Australia digestive health supplements market?
• What is the structure of the Australia digestive health supplements market and who are the key players?
• What is the degree of competition in the Australia digestive health supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia digestive health supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia digestive health supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia digestive health supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.