Australia E-Cigarette Market

Australia E-Cigarette Market Overview:

The Australia e-cigarette market size reached USD 492.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 790.5 Million by 2033, exhibiting a growth rate (CAGR) of 5.41% during 2025-2033. The market share is expanding, driven by the rising impact of social media platforms wherein vaping is being promoted by influencers and celebrities, along with the increasing implementation of government regulations regarding tobacco control.

Australia E-Cigarette Market Trends:

Growing impact of social media

The increasing influence of social media platforms is offering a favorable Australia e-cigarette market outlook. With the rising number of social media users, the demand for e-cigarette is high. According to the DataReportal, in January 2024, Australia had 20.80 Million social media users, representing 78.3% of the overall population. Digital media platforms are filled with content wherein vaping is shown as trendy and fun. Young people especially are exposed to influencers and peers who show off sleek vape devices and cool tricks, making vaping look appealing and socially acceptable. Many brands and sellers also employ social media channels, sometimes through indirect promotion, to advertise their items to a younger audience. Hashtags, viral challenges, and aesthetic e-cigarette videos help spread awareness and curiosity about vaping. The constant presence of vaping content online acts like marketing, especially when it comes from relatable figures or influencers. This kind of exposure encourages experimentation and drives demand, particularly among teenagers and young adults. As social media continues to shape trends and impact behavior, the e-cigarette market in Australia is moving forward. With the constant visibility and glamorization of vaping online, for many, it becomes something they want to try just to fit in or be part of the trend.

Rising execution of government initiatives

The increasing execution of government initiatives is fueling the Australia e-cigarette market growth. As the government tightens regulations around traditional smoking and promotes harm reduction, more people look at e-cigarettes as an alternative. These efforts include public health campaigns, restrictions on tobacco cigarette advertising, and support for quitting smoking, which all help to shift attention towards vaping items. The government’s actions regarding tobacco control are impelling the market growth. There is also a rising interest in research and discussions around regulated access to e-cigarettes for smokers trying to quit, which is creating more awareness. In line with this, changes in import laws and stricter product standards mean only certain kinds of items can legally enter the market, leading to more demand for high-quality approved options. Moreover, high taxation on traditional cigarettes has led some people to seek substitutes like e-cigarettes. The government’s focus on lowering smoking and improving public health is positively influencing the market, especially among adult smokers looking for alternatives. In March 2024, the Government of Australia launched the Excise Tariff Amendment (Tobacco) Bill 2024 and Customs Tariff Amendment (Tobacco) Bill 2024 to increase taxation on tobacco items by 5% annually for 3 years alongside standard indexation. The aim was to lower tobacco usage by raising duty rates on tobacco products and promote a reduction in smoking among the Australian public.

Australia E-Cigarette Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, flavor, mode of operation, and distribution channel.

Product Insights:

• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette

The report has provided a detailed breakup and analysis of the market based on the product. This includes modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette.

Flavor Insights:

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

A detailed breakup and analysis of the market based on the flavor have also been provided in the report. This includes tobacco, botanical, fruit, sweet, beverage, and others.

Mode of Operation Insights:

• Automatic E-Cigarette
• Manual E-Cigarette

The report has provided a detailed breakup and analysis of the market based on the mode of operation. This includes automatic e-cigarette and manual e-cigarette.

Distribution Channel Insights:

• Specialty E-Cig Shops
• Online
• Supermarkets and Hypermarkets
• Tobacconist
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty e-cig shops, online, supermarkets and hypermarkets, tobacconist, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia E-Cigarette Market News:

• In August 2023, Vape Shark Australia unveiled its latest product, the Gunnpod Meta 4000 Puffs. One of the flavors introduced was Gunnpod Meta Peach Cocktail. It was the ideal choice for anyone seeking a refreshing and fruity taste in the e-cigarette. The delightful flavor of ripe peaches blended with refreshing menthol produced a pleasing and enjoyable sensation.

Australia E-Cigarette Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia e-cigarette market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia e-cigarette market on the basis of product?
• What is the breakup of the Australia e-cigarette market on the basis of flavor?
• What is the breakup of the Australia e-cigarette market on the basis of mode of operation?
• What is the breakup of the Australia e-cigarette market on the basis of distribution channel?
• What is the breakup of the Australia e-cigarette market on the basis of region?
• What are the various stages in the value chain of the Australia e-cigarette market? 
• What are the key driving factors and challenges in the Australia e-cigarette market?
• What is the structure of the Australia e-cigarette market and who are the key players?
• What is the degree of competition in the Australia e-cigarette market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia e-cigarette market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia e-cigarette market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia e-cigarette industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.