Market Overview:

The Australia facial care market reached a value of US$ 2.39 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.75 Billion by 2027, exhibiting a CAGR of 7.90% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Facial care products include a wide range of skincare items that are primarily used to enhance and replenish facial skin appearance. Some of the common types of facial care products comprise of moisturizers, anti-agers, face masks, cleansers, toners, oils, serums, etc. These products offer numerous benefits in improving skin nourishment, treating acne and pigmentation, preventing UV exposure, maintaining skin health, reducing signs of aging, including fines lines, wrinkles, age spots, etc.

Australia Facial Care Market Trends:

The growing consumer consciousness towards physical appearances, particularly among the millennial population, is primarily driving the facial care market in Australia. Additionally, the rising adoption of regular facial care regimes, along with the escalating focus on maintaining skin health, reducing pigmentation, protecting skin against pollutants, etc., is also propelling the market growth in the country. Moreover, the expanding working women population and the improving consumer living standards are further catalyzing the sales of high-quality, premium facial care products. In line with this, the increasing influence of social media trends and numerous celebrity endorsements for promoting the use of different skincare products, such as exfoliators, deep skin nourishment creams, sunscreens, skin revitalizing agents, etc., is positively influencing the regional market. Furthermore, the escalating consumer concerns towards the detrimental effects of chemical-based products are fueling the adoption of organic and natural skincare variants. Several key players are focusing on the introduction of facial care products containing toxin-free components, such as aloe vera, essential oils, collagen, fruit extracts, gelatin, etc. Additionally, the growing prominence of skin care items with active ingredients, such as alpha-hydroxy acids, beta-hydroxy acids, retinol, etc., is acting as another significant growth-inducing factor. Besides this, the integration of various advanced technologies, such as Artificial Intelligence (AI) and Internet of Things (IoT)-enabled devices, that offer personalized skin nourishment solutions to individuals according to their skin texture is expected to drive the Australia facial care market in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Australia facial care market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, ingredient, gender and distribution channel.

Market Breakup by Product Type

• Facial Cleansers
• Moisturizers
• Anti-Agers
• Skincare Sets
• Face Masks
• Others
   

Market Breakup by Ingredient:

• Chemical
• Natural
   

Market Breakup by Gender:

• Male
• Female
• Unisex
   

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Beauty Parlors and Salons
• Multi Branded Retail Stores
• Online
• Exclusive Retail Stores
• Others
   

Market Breakup by Region

• Western Australia
• New South Wales
• Queensland
• Victoria
• Rest of Australia
   

Competitive Landscape:

The report has also analyzed the competitive landscape of the market with some of the key players being Beiersdorf AG, Colgate-Palmolive Company, Johnson & Johnson, Kao Corporation, L'Oreal S.A., Procter & Gamble, Revlon Inc., The Estee Lauder Companies Inc, and Unilever PLC.

Report Coverage: