Australia Generative AI Market

Australia Generative AI Market Size and Share: 

The Australia generative AI market size reached USD 292.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,247.6 Million by 2033, exhibiting a growth rate (CAGR) of 17.5% during 2025-2033. The market is witnessing substantial growth, driven by enterprise integration, legal tech adoption, and rising demand for secure, scalable solutions. Investments by major firms and sector-specific applications are pushing AI from pilot use to business-critical implementation.

Australia Generative AI Market Trends:

Enterprise Demand for Scalable AI Solutions

Australia is witnessing a sharp rise in demand for generative AI technologies that can meet enterprise-scale requirements. Businesses are looking beyond experimentation, aiming for deep integration of AI into their operations from customer service and data analysis to strategic planning and decision support. This shift is creating a strong pull for consulting firms to offer not only technical tools but also advisory services that help ensure compliance, ethical use, and measurable outcomes. Large companies are prioritizing AI systems that can scale securely, integrate with existing infrastructure, and offer measurable efficiency gains. Responding to this need, PwC Australia introduced an AI Centre of Excellence in August 2024 as part of a USD 12 Million commitment to grow its generative AI capabilities. The firm added 30 new AI-specific roles to support this expansion, covering areas such as model training, governance, and client implementation. The center is designed to help businesses unlock real-world value from AI while managing associated risks. With this move, PwC is not only boosting enterprise adoption but also contributing to Australia’s emergence as a key player in the global AI delivery market. The trend signals long-term investment in making AI a central part of corporate strategy and operations across industries.

Legal Sector Push for Efficient AI Tools

The adoption of generative AI is moving from pilot use to core workflow integration within the legal sector. Law firms and in-house teams are looking for tools that can reduce the time spent on routine research, improve drafting accuracy, and help summarize lengthy legal texts without compromising on security or quality. AI solutions that are tailored to legal databases and offer verifiable sources are increasingly being prioritized. This demand is especially strong in Australia, where firms are under pressure to deliver faster and more cost-effective services while managing large volumes of information. In June 2024, LexisNexis formally launched Lexis+ AI in Australia, following a test run with 300 legal professionals. The tool is built to support research, drafting, and summarization while ensuring that outputs are encrypted and citation-verified. Its trial phase saw strong feedback on improved speed and precision, which led to its full release. Lexis+ AI has since been adopted by multiple legal practices, where it is helping lawyers handle complex cases more efficiently. This trend highlights the legal industry’s growing confidence in AI tools that offer both productivity gains and risk controls. It also points to a broader movement toward practical, secure AI use in professional service domains.

Australia Generative AI Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on offering type, technology type, and application.

Offering Type Insights:

• Image
• Video
• Speech
• Others

The report has provided a detailed breakup and analysis of the market based on the offering type. This includes image, video, speech, and others.

Technology Type Insights:

• Autoencoders
• Generative Adversarial Networks
• Others

A detailed breakup and analysis of the market based on the technology type have also been provided in the report. This includes autoencoders, generative adversarial networks, and others.

Application Insights:

• Healthcare
• Generative Intelligence
• Media and Entertainment
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes healthcare, generative intelligence, media and entertainment, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia 

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Generative AI Market News:

• January 2025: Infosys and Tennis Australia launched generative AI innovations at the Australian Open, including 'Beyond Tennis', the world’s first Gen AI tennis league, AI commentary, and VR AI Stadium. These launches expanded market potential by showcasing real-time fan engagement and AI-driven content creation.
• June 2024: Deloitte launched MyAssist, a generative AI platform for 13,000 employees in Australia. The tool supported tasks like content drafting, coding, and data analysis. It boosted workplace productivity, accelerated task completion, and marked a major shift in enterprise AI adoption in Australia.

Australia Generative AI Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia generative AI market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia generative AI market on the basis of offering type?
• What is the breakup of the Australia generative AI market on the basis of technology type?
• What is the breakup of the Australia generative AI market on the basis of application?
• What are the various stages in the value chain of the Australia generative AI market? 
• What are the key driving factors and challenges in the Australia generative AI market?
• What is the structure of the Australia generative AI market and who are the key players?
• What is the degree of competition in the Australia generative AI market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia generative AI market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia generative AI market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia generative AI industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.