Australia Glamping Market

Australia Glamping Market Size and Share:

The Australia glamping market size was valued at USD 98.20 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 299.73 Million by 2033, exhibiting a CAGR of 12.54% from 2025-2033. Australia Capital Territory & New South Wales leads the market, holding a significant market share in 2024. The market is experiencing rapid growth, driven by a rising demand for unique, luxury outdoor experiences. Factors, such as eco-tourism, post-pandemic travel preferences, and an increase in infrastructure investment, contribute to its expansion. Glamping sites offering high-end amenities in scenic locations are becoming increasingly popular. As a result, the Australia glamping market share is expected to continue growing, attracting both domestic and international travelers.

The growth of the Australia glamping market is being driven by a surge in demand for unique and luxurious travel experiences. Travelers are increasingly seeking comfort combined with the natural beauty of the outdoors creating a shift from traditional camping to glamping. This trend is also supported by rising eco-tourism as glamping provides a sustainable and eco-friendly travel option. For instance, in June 2025, the Queensland government launched its ambitious 20-year tourism strategy Destination 2045 focusing on eco-tourism. The plan aims to double visitor expenditure to USD 84 Billion and generate 40,000 new jobs by 2045 emphasizing eco-friendly projects and targeting international markets, including new direct flights from India. Additionally, social media platforms have played a significant role in promoting glamping as an attractive and shareable experience, further fueling its popularity.

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Post-pandemic travel behaviors have also contributed to the rise in glamping. With increased interest in safe, private, and remote accommodations, glamping has become an appealing choice for those looking to avoid crowded hotels or resorts. As a result, more investment is being made into developing high-quality glamping sites with luxury amenities. For instance, in March 2025, G’day Group announced plans to invest nearly USD 20 Million to redevelop its Discovery Parks – Cradle Mountain property. The project will introduce luxury glamping experiences, featuring eco-friendly cabins. It aims to attract new travelers seeking sustainable, nature-focused accommodations amid Tasmania’s stunning landscapes, thereby enhancing the region’s eco-tourism appeal. This infrastructure growth is making glamping more accessible, attracting a broader range of travelers, including families, nature enthusiasts, and eco-conscious individuals.

Australia Glamping Market Trends:

Increased Desire for Unique and Luxurious Outdoor Experiences

The market is primarily propelled by the increasing consumer desire for unique and luxurious outdoor experiences on account of their inflating disposable incomes. Unlike traditional camping, glamping provides a blend of wilderness exposure with modern luxury and comfort, attracting a wider audience who might not ordinarily consider camping. Moreover, new data released by Tourism Research Australia indicated that camping trips and caravans are the most popular holiday options among Australians. According to the National Visitor Survey (NVS), in 2024, a total of 15.2 million trips were made by Australians for caravan and camping activities. Additionally, the growing number of millennials and Gen Z in the country, who are more inclined towards activities like glamping, is further contributing to the Australia glamping market growth. Besides this, glamping sites often offer high-end amenities such as comfortable beds, suite bathrooms, gourmet dining, and spa services, all set in remote and scenic locations. Additionally, the growing appetite for luxury travel is anticipated to offer lucrative growth opportunities to the overall market. The luxury travel market worldwide was estimated at just under USD 2 Trillion in 2022, with this figure forecast to increase by roughly six percent by 2032.

Increasing Popularity of Sustainable and Eco-Friendly Tourism

The growing preference for sustainable and eco-friendly tourism is acting as another significant Australia glamping market trend. Many sites are being designed and developed with a low environmental impact in mind, to appeal to the environmentally conscious travelers. When surveyed in 2022, over 80 percent of global travelers said that sustainable tourism was important to them and that they were willing to adopt sustainable travel incentives. Moreover, the increasing environmental impact of tourism is significantly alarming. The United Nations’s World Tourism Organization (UNWTO) stated that the global carbon dioxide emissions from tourism-related transport alone were a significant contributor to climate change, with a five percent share of carbon dioxide emissions from tourism-related transport worldwide being attributed to this. The government authorities of Australia are taking initiative and implementing policies to combat the climate change threat posed by the tourism sector. For instance, Australia’s Tourism Ministers endorsed and launched the National Sustainability Framework and Sustainable Tourism Toolkit in November 2023. Austrade, state and territory governments, and Tourism Australia all worked together to develop and deliver the Framework and Toolkit. The Toolkit is a practical guide for tourism businesses. It helps them to respond to the growing consumer demand for sustainable travel choices. As a result, various glamping service providers are incorporating natural and sustainable materials. Most Australian glamping sites have solar showers and dry toilets. Many lodging options are available, from Indian tipis to Mongolian yurts for glamping to treehouse hotels and gypsy caravans. 

Rise of Social Media Influence and Digital Marketing

The growing influence of social media and digital marketing is significantly bolstering the market growth. The glamping industry is witnessing a surge in social media content as users search for a blend of outdoor adventure and luxury. Platforms such as Instagram are becoming hotspots for showcasing plush tents, sleek airstreams, and eco-friendly cabins that offer a home away from home. This is curating display of elegance in nature is effectively tapping into the digital native’s desire for experiences that are both authentic and extravagant. Influencers and travel bloggers play a key role in this trend, as their posts and stories depicting experiences inspire followers to seek out similar adventures. Additionally, the ease of online bookings and the presence of dedicated platforms and websites for glamorous camping are making it more accessible for potential customers in Australia. In-app purchase (IAP) revenue in the travel market reached nearly USD 114.30 Million in 2022. This digital approach not only markets the experience but also simplifies the process of finding and booking these unique accommodations, which is further catalyzing the market growth in the country.

Australia Glamping Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Australia glamping market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type, age group, and size.

Analysis by Type:

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others

Cabins and pods stand as the largest type in 2024, holding around 47.7% of the market due to their ability to offer a balance of luxury and immersion in nature. These structures provide essential comforts like comfortable bedding, private bathrooms, and heating or cooling, making them ideal for travelers seeking both adventure and convenience. Their compact design also allows for easy installation in remote, scenic locations. As the demand for more private, sustainable, and unique outdoor experiences grows, cabins and pods are increasingly popular. According to the Australia glamping market forecast, this trend will continue, with cabins and pods dominating the market in the coming years.

 Analysis by Age Group:

• 18-32 Years
• 33-50 Years
• 51-65 Years
• Above 65 Years

18-32 years lead the market with around 45.6% of market share in 2024, driven by their desire for unique, adventurous, and Instagram-worthy travel experiences. This demographic seeks outdoor activities that blend nature with comfort, making glamping the perfect choice. Their strong inclination toward eco-tourism, sustainability, and personal experiences further fuels this trend. Additionally, this age group values convenience and affordability, which glamping offers compared to traditional luxury stays. With increasing interest in millennial and Gen Z travel preferences, the Australia glamping market outlook predicts continued growth in this segment, with a focus on innovative and immersive glamping options appealing to young, eco-conscious travelers.

Analysis by Size:

• 4-Person
• 2-Person
• Others

Two-person accommodations are the leading segment in the Australia glamping market due to the rising demand for intimate, private getaways. Couples, friends, and solo travelers are increasingly opting for these setups to enjoy a more personalized and serene outdoor experience. Two-person glamping accommodations, such as luxury tents, cabins, and pods, provide comfort and seclusion while maintaining a connection to nature. The flexibility and intimacy offered by these options make them particularly appealing to those seeking a romantic or tranquil retreat. As the glamping trend grows, the demand for two-person accommodations is expected to remain strong, aligning with the desire for exclusive, quiet escapes.

Regional Analysis:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The Australia Capital Territory (ACT) and New South Wales (NSW) lead the market due to their diverse landscapes, abundant natural beauty, and proximity to major urban centers. These regions offer a wide range of outdoor experiences, from coastal retreats to forest escapes, making them prime locations for glamping sites. Additionally, NSW and ACT attract a large number of tourists, including both domestic and international visitors, seeking unique and comfortable accommodations. The development of high-quality glamping sites in these areas, combined with strong tourism infrastructure, ensures the continued dominance of ACT and NSW in the Australian glamping market.

Competitive Landscape:

The competitive landscape of the Australia glamping market is characterized by a mix of established hospitality providers and emerging glamping operators. Key players are focusing on offering unique, luxurious outdoor experiences to cater to the growing demand for sustainable and private travel options. To stay competitive, companies are investing in high-quality accommodations like cabins, pods, and luxury tents, while also enhancing amenities to offer comfort and convenience. Additionally, operators are diversifying their offerings by incorporating eco-friendly initiatives and expanding locations across popular travel destinations. This ongoing innovation, combined with a focus on personalization, is driving competition in the market.

The report provides a comprehensive analysis of the competitive landscape in the Australia glamping market with detailed profiles of all major companies.

Latest News and Developments:

• May 2025: Wilderluxe Lake Keepit officially launched last April in regional Australia as an eco-informed glamping site near Lake Keepit, blending Indigenous storytelling with stargazing. The outback New South Wales retreat featured eight astronomy-themed Star Tents with retractable roofs and private outdoor bathtubs, expanding luxury nature stays across Australia.
• March 2025: Glamping Victoria introduced a unique relaxation experience in Australia by launching innovative Massage Pods set in natural landscapes. They featured the country's first Oakworks Icon treatment bed from the Masters Collection, enhancing luxury in outdoor wellness.
• February 2025: Australia welcomed glamping to its luxury accommodation offerings as Monarto Safari Resort launched safari-style tents on May 28, 2025. Operated by Journey Beyond, the resort blended natural aesthetics with upscale comfort, drawing travelers seeking immersive wildlife stays.
• January 2025: Australia witnessed a luxury tourism boost as Reflections Holidays launched its premium glamping brand, Wilderluxe, across regional New South Wales. The initiative introduced upscale outdoor retreats, beginning with Lake Keepit in April 2024, supported by a USD 2 Million government grant.

Australia Glamping Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia glamping market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia glamping market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia glamping industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.