Australia Gluten Free Food Market

Australia Gluten Free Food Market Overview:

The Australia gluten free food market size reached USD 361.20 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,007. 27 Million by 2033, exhibiting a growth rate (CAGR) of 10.80% during 2025-2033. The market is stimulated by heightened consumer health awareness, technological advancements enhancing product quality, and amplified retail availability. Consumers with health concerns are increasingly looking for gluten free products, and advancements in substitute ingredients add taste and nutrition. The widespread availability of the products in supermarkets and online channels guarantees convenience and variety. All these come together to ensure continued growth of the industry, which has a positive impact on the overall Australia gluten free food market share.

Australia Gluten Free Food Market Trends:

Rising Consumer Health Awareness and Dietary Trends

Consumer health awareness is one of the key drivers of growth for gluten free food in Australia. In addition to the classic celiac disease demographic, more and more people are opting for gluten free food as part of overall health-conscious lifestyles. These consumers are looking for foods that enhance digestive health, minimize inflammation, or merely fit into personal wellness objectives. It has resulted in a strong demand for gluten free versions of foods in most food categories such as bakery products, snacks, and ready-to-eat (RTE) meals. Medical professionals and media have also promoted the trend by making the public aware of the possible advantages of gluten free diets. As a result, manufacturers and retailers have reacted by improving the range and availability of gluten free products to address changing consumer demand. This trend contributed significantly to the continued growth in Australia gluten free food, as accelerating numbers of Australians are adopting gluten free options for health and lifestyle purposes. For instance, in March 2024, Arnott's released gluten-free versions of their hit Barbecue Shapes and Jatz crackers, going on sale in early April at leading Australian retailers, delighting coeliac consumers nationwide.

Increased Application of Technology to Improve Product Quality

Advances in food technology have enhanced the quality and range of available gluten free products in Australia. Historically, gluten free products had poor texture and taste, making them less attractive. But with advances in food processing, manufacturers can now mimic the sensory properties of products made with gluten better. The addition of substitute flours and protein sources like sorghum, quinoa, and chickpea flours has enhanced nutritional profiles without compromising on gluten free standards. These developments also lengthen product shelf life and convenience, thus making gluten free choices appealing to a broader consumer base. Consequently, the Australia gluten free food market growth is being driven by an increasing demand for premium and functional gluten-free products that cater to both dietary restrictions and gourmet preferences. These developments play a vital role in maintaining the growth of Australia gluten free food by enhancing consumer and product acceptance.

Expanding Distribution and Availability in Grocery Stores

The availability and distribution of gluten free foodstuffs throughout Australia have increased considerably, which is an indicator of their growing market demand. For example, in May 2023, Melbourne's Well and Good released gluten-free Caramel Slice and Crumble Cake mixes in Australia, supported by Coeliac Australia and now in-store at Woolworths and online channels. Moreover, gluten free foodstuffs are no longer limited to specialty health shops but are more readily available throughout major supermarkets, online shopping stores, and convenience stores. Such widespread distribution accommodates various consumer groups, ranging from those handling medical conditions to well-being trend followers. Wholesalers and retailers have met this by establishing stand-alone gluten free sections and easy-to-read labeling to enable well-informed purchasing choices. Internet channels have also made it possible for consumers in distant or rural locations to have access to a broader range of gluten free options. The convenient availability and wide retail distribution support the category's mainstreaming and instill consumer trial and loyalty. This expansion in distribution is a key driver in the rise in Australia gluten free food, underpinning steady demand and market penetration.

Australia Gluten Free Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, source, and sales channel.

Product Type Insights:

• Bakery and Confectionary
• Snacks and RTE Products
• Dairy Products
• Sauces and Dressings
• Meat and Meat Substitutes
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes bakery and confectionary, snacks and RTE products, dairy products, sauces and dressings, meat and meat substitutes, and others.

Source Insights:

• Plant-Based
• Animal-Based

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes plant-based, and animal-based.

Sales Channel Insights:

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Store
• Pharmacies
• Online Retail
• Others

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes hypermarkets/supermarkets, convenience stores, specialty store, pharmacies, online retail, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Gluten Free Food Market News:

• In October 2024, UK's number one bakery brand Warburtons rolled out its gluten-free range in Australia, meeting the nation's growing demand for gluten-free diets. Retailing at Coles, the range consists of loaves, rolls, and crumpets—providing Coeliac and gluten-intolerant consumers with high-quality, safe, and delicious bakery substitutes from a 148-year-old family-owned business that consumers know and trust.

Australia Gluten Free Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia gluten free food market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia gluten free food market on the basis of product type?
• What is the breakup of the Australia gluten free food market on the basis of source?
• What is the breakup of the Australia gluten free food market on the basis of sales channel?
• What is the breakup of the Australia gluten free food market on the basis of region?
• What are the various stages in the value chain of the Australia gluten free food market? 
• What are the key driving factors and challenges in the Australia gluten free food?
• What is the structure of the Australia gluten free food market and who are the key players?
• What is the degree of competition in the Australia gluten free food market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia gluten free food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia gluten free food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia gluten free food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.