Australia Hair Care Market

Australia Hair Care Market Size and Share:

The Australia hair care market size was valued at USD 1.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.0 Billion by 2033, exhibiting a CAGR of 4.75% from 2025-2033. The market is growing rapidly, driven by rising demand for premium and eco-friendly products, expanding online retail channels, and increasing consumer awareness of hair health and sustainability.

The growth of the Australia’s hair care market is driven by several interconnected factors, including shifting consumer preferences and regional environmental influences. With rising disposable incomes in Australia’s households, consumers are now spending more on premium and specialized hair care products, often tailored to specific hair concerns and types. This shift is further propelled by Australia's challenging climate, which is marked by high sun exposure and fluctuating humidity, creating a demand for hydrating, repair-focused, and UV-protectant hair care solutions. For instance, in December 2024, Australian hair care brands like Milkshake are launching UV-protectant products, addressing consumer demand for sun protection, hydration, and nourishment, with UV filters becoming increasingly popular for sun-exposed and color-treated hair​. Moreover, Urbanization plays a significant role, with a greater focus on salon-quality products and eco-friendly formulations. The increasing awareness of global beauty trends has led to higher demand for premium and natural options. The rise of e-commerce platforms is another contributing factor, as they offer a wider product range and added convenience for customers looking to meet their diverse hair care needs.

Furthermore, the growing focus on natural ingredients and sustainability in hair care products is another trend in the Australia hair care market. Consumers are becoming increasingly aware of the environmental and ethical impact of their purchases, leading to a surge in demand for organic, cruelty-free, and locally sourced products. This preference is particularly evident among younger demographics who prioritize transparency and social responsibility in the brands they support. Digital marketing and the rise of social media platforms have further amplified the visibility of niche, eco-friendly hair care brands, fostering their growth. For instance, in March 2023, LoCou introduced its eco-friendly, cruelty-free, and vegan haircare line, which includes refillable eco pouches. A highlight of the range is the Black Shampoo, designed to fill, tone, and cleanse hair while delivering brighter, brass-free blondes in a sustainable way. Additionally, health-conscious consumers are increasingly seeking treatments that address scalp health and overall hair wellness. This has resulted in higher demand for multifunctional products, such as serums and oils, that provide both preventive and corrective solutions for hair care challenges.

Australia Hair Care Market Trends:

Developing Consumer Interest in Eco-Friendly and Natural Products

Consumers in Australia are increasingly gravitating toward natural, organic, and sustainable hair care products, fueled by increasing awareness of environmental and ethical issues. Brands that prioritize clean formulations, cruelty-free certifications, and eco-friendly packaging resonate particularly well with millennials and Gen Z, who are more conscious of the environmental impact of their purchases. The market is further supported by regulations that encourage transparency in ingredient labeling, which boosts consumer trust in product quality. Products free from sulfates, parabens, and other chemicals are in high demand, as they are perceived to be gentler on both hair and the environment. The trend toward supporting local businesses has amplified interest in locally sourced ingredients. Social media and influencer endorsements further amplify these trends, fostering a competitive market for sustainable products. 

Expansion of E-Commerce and Digital Platforms 

E-commerce has dramatically changed the Australia’s hair care market as it allows clients to buy vast ranges directly from home. Online retailing includes full descriptions of goods, feedback from other customers, and sometimes competitive pricing compared to other retailers, which has helped make purchase decisions easier for consumers. Digital media allow niche and international players to penetrate more markets, while models that go direct to the consumers help deepen the brand's loyalty to the identity of the brands. AI-powered, personalized shopping experiences and tailored product recommendations increase consumer satisfaction and drive sales. Social media, influencer marketing, and targeted digital advertising are essential for brands to connect with customers, raise awareness, and encourage purchases. Brands are therefore investing more in their digital presence, using e-commerce as a key strategy to reach new markets and meet the evolving demands of customers.

Innovations in Climate-Specific Hair Care 

Australia’s distinct climate has spurred the development of climate-specific hair care solutions to address unique environmental challenges. With intense sun exposure, fluctuating humidity, and saltwater from coastal regions, consumers are increasingly seeking products that offer protection and hydration. UV-protectant shampoos, moisture-replenishing conditioners, and anti-frizz styling products are in high demand, as they help combat the effects of harsh weather. For example, the launch of Damage Shield Protective Conditioner in 2024 by K18 which is designed to defend hair against UV rays, mechanical styling, and pollutants for up to three days. Infused with K18 PEPTIDE™, ceramides, and vitamin E, it strengthens, repairs, and shields hair, ensuring long-lasting protection and nourishment after K18's Damage Shield Shampoo. Furthermore, brands are responding by incorporating hydrating ingredients such as aloe vera, argan oil, and keratin to address these concerns effectively. The sun protection has expanded beyond skincare, with hair care products now offering SPF to shield hair from sun damage. Innovations in hair care formulations that cater to local climatic conditions have positioned brands as both practical and responsive to consumer needs, creating a competitive advantage in the market.

Australia Hair Care Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Australia hair care market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type and distribution channel.

Analysis by Product Type:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others
   

Shampoo is a kind of hair care product that is used to clean the scalp and hair of oil, dirt, and product buildup. It comes in various types to address specific needs, such as moisturizing, volumizing, anti-dandruff, and color protection. Frequently used ingredients include perfumes, conditioning agents, and surfactants.

Hair color products can produce temporary, semi-permanent, or permanent effects when used to enhance or change the color of natural hair. These products come in a variety of colors, from vivid, unusual tones to natural shades. Ammonia, peroxide, and pigments are frequently used as key ingredients. Creams, gels, and foams are popular forms that are suitable for both home and professional application.

Conditioners are crafted to make hair softer, glossier, and easier to manage. They work by moisturizing and smoothing the hair cuticle, reducing tangling and frizz. Varieties include rinse-out, leave-in, and deep-conditioning treatments, each targeting specific concerns like dryness, damage repair, or color maintenance.

Hair styling products enhance or alter the appearance of hair by providing hold, texture, or volume. Common types include gels, sprays, mousses, and waxes. They cater to diverse styles, from sleek and polished to tousled and natural. Ingredients vary but often include polymers for hold and shine-enhancing agents.

A vast array of specialty items such oils, serums, masks, and scalp treatments are included in the category of other hair care products. These address certain issues including hydration, safeguarding against heat and environmental harm, or hair development. Active substances such as vitamins, keratin, or essential oils are usually added to them.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others
   

Major hair care product distribution channels include supermarkets and hypermarkets, which provide a large selection of brands and pricing points. Their convenience, competitive pricing, and promotional deals attract a diverse customer base. These stores typically stock popular shampoos, conditioners, and hair color products in high-traffic aisles for easy accessibility. 

Specialty stores concentrate on high-end, professional-grade hair care products, frequently meeting certain hair requirements. They provide expert guidance, personalized recommendations, and niche brands not commonly found in general retailers. Customers visit specialty stores for high-quality conditioners, styling products, and salon-exclusive hair color options tailored to unique preferences. 

Convenience stores sell small, convenient hair care products for on-the-go use. They serve customers who want rapid sales of travel-sized shampoos, styling goods, or simple hair color kits. The limited shelf space with the people makes them prefer the popular brands and the everyday essentials, so that convenience is offered above an abundance of product lines.

Online retailers revolutionize hair care shopping by offering extensive options, competitive pricing, and doorstep delivery. Most e-commerce platforms have user reviews, personalized recommendations, and subscription services for frequent purchases. Customers get to buy international brands, exclusive deals, and products like serums or niche hair colors that cannot be found locally.

Distribution channels also include salons, pharmacies, and direct sales. The former sells professional products and provides salon treatments, while the latter provides medicated solutions that guarantee hair health. Those looking for a customized approach usually appreciate direct sales through social media or brand consultants. The said channels boost customer confidence and meet niche needs quite satisfactorily.

Regional Analysis:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

This region has a diverse and urbanized consumer base, which can be seen in Sydney and Canberra. Premium and eco-friendly hair care products have become intensely popular which are hiked by higher disposable incomes and raised awareness of sustainability. The region thrives online shopping, while specialty stores and supermarkets dominate the urban market with a wide selection of products.

Victoria is centered on Melbourne and offers fashion and beauty trends that drive a solid market for innovative hair care products. Tasmania, due to its relatively small population, caters more to natural and organic because of environmental considerations. Specialty stores and internet merchants attract great deals of business for high-end and niche brand name marketers.

Queensland's climate conditions also influence the demand for hair care products that deal with sun protection and hydration. Tourism-driven economies encourage travel-sized and convenience products. Urban centers, such as Brisbane, create sales through supermarkets and specialty stores. Regional areas use convenience stores and pharmacies for everyday hair care needs.

Sparse populations in the Northern Territory highlight the importance of practicality in purchasing hair care products, and convenience stores are very significant in the region. In South Australia, the Adelaide urban population drives demand for premium and eco-friendly products. Both regions have interest in online retailing to access diverse products unavailable in local stores.

Western Australia, led by Perth, exhibits a strong preference for hair care products that combat the effects of dry climates. Hydrating shampoos, conditioners, and serums are in demand. Mining communities favor practicality, while urban areas lean toward luxury and organic products, with supermarkets and online retailers leading sales channels.

Competitive Landscape:

Australia's hair care market is fiercely competitive, with both local and foreign companies contending for consumers' attention. Established brands dominate the mass-market segment through extensive distribution channels, while newer, eco-conscious companies gain traction by catering to the growing demand for natural, cruelty-free, and locally sourced options. The rise of e-commerce has intensified competition, as it enables smaller brands to reach a broader audience with targeted digital marketing strategies. Additionally, salon-exclusive brands are capitalizing on their reputation for high-quality, professional-grade products. To stay competitive, brands are innovating with new formulations, packaging, and personalization, all while prioritizing sustainability and consumer education.

The report provides a comprehensive analysis of the competitive landscape in the Australia hair care market with detailed profiles of all major companies.

Latest News and Developments:

• In February 2024, Original & Mineral (O&M), a leading Australian haircare brand, announced a partnership with Green Salon Collective. The collaboration promotes sustainability by incentivizing salons to recycle materials like color tubes and foil, aligning with O&M’s eco-conscious ethos while offering financial benefits and a unique marketing edge.

• In October 2024, Davroe launched the innovative Scalp Remedy Spa Range for advanced scalp health care. November highlighted the relaunch of Shine Fluid and the debut of Brilliance Shine Mist, featuring anti-frizz technology. September saw the CURLiCUE range expansion with cutting-edge solutions for enhanced curly hair management and styling.

Australia Hair Care Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia hair care market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Australia hair care market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia hair care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.