Australia Home Appliances Market Size, Share 2025-2033

Australia Home Appliances Market Size, Share, Trends and Forecast by Product, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A32517

Australia Home Appliances Market Overview:

The Australia home appliances market size reached USD 15.06 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.99 Billion by 2033, exhibiting a growth rate (CAGR) of 4.28% during 2025-2033. Technological advancements, e-commerce growth, and energy efficiency are driving the Australia home appliances market share. Smart features, artificial intelligence (AI) integration, and automation enhance convenience and efficiency. E-commerce platforms expand accessibility, competitive pricing, and personalized shopping experiences.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 15.06 Billion
Market Forecast in 2033	USD 21.99 Billion
Market Growth Rate 2025-2033	4.28%

Australia Home Appliances Market Trends:

Technological Advancements

Technology growth is revolutionizing the Australia home appliances outlook through convenience and energy efficiency. Connected smart appliances via Internet of Things (IoT) provide remote operation, increasing the ease of use and managing energy usage. For instance, Nexxen launched its Cross-Screen Measurement solution in Australia during June 2024, which allows advertisers to effectively assess the audience interaction and campaign efficiency between linear and digital TV channels. This solution leverages proprietary automatic content recognition (ACR) data from more than 1.3 million voluntarily opted-in devices, collected through VIDAA, the Smart TV operating system that fuels brands like Hisense and Toshiba. AI-driven devices improve performance by adapting to user preferences and streamlining household chores in an efficient manner. Voice-activated assistants and mobile apps offer hassle-free interaction, fueling demand for connected home solutions. Technologies based on sensors make appliances more functional, adding functions, such as self-adjustment for washing machines and refrigerators. Technologies such as induction cooking and inverter make energy use more efficient while saving customers on electricity bills. Smart thermostats and energy-saving air conditioners help the planet by making full use of power according to real-time requirements. Specialized water purification and filtration solutions deliver improved health benefits, driving demand for new appliances. Improved security features in home appliances including smart locks and monitoring, enhances buyers' confidence. Wireless connectivity facilitates multi-device integration, providing a holistic smart home system. Automatic cleaning solutions, such as robot vacuum cleaners simplify house maintenance, conserving time and energy. Touch controls and digital displays improve user-friendliness, making appliances easier to use.

Australia Home Appliances Market Size

E-commerce Growth

E-commerce growth is propelling the Australia home appliances market growth by expanding accessibility and competitive pricing options. According to the data published by the Australia Post, Australians spent 63.6 Billion AUS in 2023. Online platforms provide customers with a vast selection of appliances from various brands and price ranges. Convenient delivery services and flexible payment options encourage more Australians to purchase appliances online. Discounts, seasonal sales, and exclusive online deals attract budget-conscious shoppers, increasing market penetration significantly. User reviews and ratings help shoppers make informed purchasing decisions, improving confidence in online shopping. Virtual showrooms and augmented reality features allow buyers to visualize appliances in their living spaces. Suggestions given by AI engines recommends products based on customer preferences, enhancing personalized shopping experiences effectively. E-commerce platforms enable direct-to-consumer (D2C) sales, reducing dependence on traditional brick-and-mortar retail channels. Enhanced return policies and extended warranties provide additional security, encouraging more customers to shop online. Subscription-based services for appliances, including maintenance and replacement, are gaining traction through online marketplaces. Fast-growing mobile commerce is driving demand for smart appliances, supporting digital transformation in the market.

Growing Customer Willingness to Invest in Quality Products

Customers prioritize durability and efficiency, choosing high-end appliances that offer long-term value and reliability. Advanced features like smart technology and automation encourage buyers to invest in modern, high-quality appliances. Households prefer energy-efficient models that reduce operational costs, justifying higher initial investments for lasting benefits. Premium kitchen and laundry appliances with enhanced performance and longevity attract customers seeking superior functionality. Brands focus on high-quality materials and innovative designs, appealing to buyers who value aesthetics and durability. Extended warranties and after-sales support incentivize customers to purchase trusted, long-lasting home appliances. Customer associate reputable brands with quality assurance, increasing demand for well-established manufacturers and premium offerings. Increased disposable income allows Australians prioritize high-quality appliances over cheaper, less durable alternatives. To cater this demand, in November 2024, Tesla Energy partnered with Bunnings Warehouse, a leading Australian home goods and appliance retailer, to sell and install its energy products. This marks Tesla’s first third-party retail distribution in Australia. Additionally, smart connectivity and voice control integration justify premium pricing, enhancing convenience and efficiency for users. Modern appliances with self-cleaning and maintenance alerts offer long-term usability, reducing replacement frequency. Advanced refrigeration and cooking technologies provide better food preservation, making premium appliances a worthwhile investment.

Australia Home Appliances Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product and distribution channel.

Product Insights:

Major Appliances
- Refrigerators
- Freezers
- Dishwashing Machines
- Washing Machines
- Ovens
- Air Conditioners
- Others
Small Appliances
- Coffee/Tea Makers
- Food Processors
- Grills and Roasters
- Vacuum Cleaners
- Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes major appliances (refrigerators, freezers, dishwashing machines, washing machines, ovens, air conditioners, and others) and small appliances (coffee/tea makers, food processors, grills and roasters, vacuum cleaners, and others).

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
E-commerce
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, e-commerce, and others.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Home Appliances Market News:

In December 2024, Duraprès, a newly launched small appliance brand, entered the Australian market through an exclusive partnership with The Good Guys, backed by Michelin-starred chef Curtis Stone. The brand name blends the French words 'dura' and 'près,' meaning 'durable' and 'near,' symbolizing its focus on reliability, user-friendliness, and simplicity.
In November 2024, Midea Group, a leading innovator in smart appliances, announced to launch a new lineup of kitchen, refrigeration, and laundry products in Australia beginning in the first quarter of 2025. This announcement comes after the brand's presentation at IFA 2024, where it showcased its latest advancements under the theme "Friendly Innovations for Home."

Australia Home Appliances Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Distribution Channel Region
Products Covered	Major Appliances: Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, Others Small Appliances: Coffee/Tea Makers, Food Processors, Grills and Roasters, Vacuum Cleaners, Others
Distribution Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, E-commerce, Others
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia home appliances market performed so far and how will it perform in the coming years?
What is the breakup of the Australia home appliances market on the basis of product?
What is the breakup of the Australia home appliances market on the basis of distribution channel?
What are the various stages in the value chain of the Australia home appliances market?
What are the key driving factors and challenges in the Australia home appliances?
What is the structure of the Australia home appliances market and who are the key players?
What is the degree of competition in the Australia home appliances market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia home appliances market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia home appliances market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia home appliances industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.