Australia Jewellery Market

Australia Jewellery Market Size and Share:

Australia jewellery market size reached USD 3.1 Billion in 2024. Looking forward, the market is projected to reach USD 4.7 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The increasing innovation in jewellery design, manufacturing techniques, and materials that can attract consumers looking for unique and contemporary pieces, is primarily driving the regional market.

Jewellery constitutes ornamental accessories worn for personal embellishment, encompassing a diverse array of items fashioned from valuable metals, gemstones, and assorted materials. This category comprises articles like necklaces, bracelets, earrings, rings, and brooches, meticulously crafted through techniques like metalworking, stone setting, enameling, and filigree. The fundamental components often involve precious metals such as gold, silver, and platinum, serving as the foundational materials, while gemstones like diamonds, rubies, emeralds, and sapphires contribute vivid hues and luminosity to the final product. Beyond mere aesthetics, jewellery serves as a means of self-expression, representing an individual's unique style or functioning as a symbolic marker of one's societal standing or affluence. Moreover, these pieces frequently hold sentimental value, acting as cherished tokens with personal significance. In essence, jewellery transcends mere adornment, embodying a fusion of artistic craftsmanship, material luxury, and personal meaning.

Key Trends of Australia Jewellery Market:

Sustainability and Ethical Sourcing

As consumers have become more aware of the social and environmental effects of their purchasing decisions, sustainability and responsible sourcing are emerging as major trends in the Australian jewelry business. A lot of shoppers are now on the lookout for jewelry produced from recycled materials, like reclaimed gold, and are calling for more transparency in the sourcing of gemstones. Conflict-free diamonds are also gaining popularity, with consumers placing a high value on ethical practices in purchasing. With greater awareness of environmental and workers' concerns, jewelry brands are responding by using more environmentally friendly production methods, ensuring responsible sourcing of materials, and a beneficial impact on the local population. This shift toward ethical sourcing is driven by consumers' choices as well as by the broader trend toward corporate social responsibility among fashion companies. According to Australia jewellery market analysis, brands that prioritize sustainability and responsible sourcing are experiencing increased consumer loyalty and brand differentiation.

Customization and Personalization

Personalization and customization are fast becoming the order of the day in the Australian jewelry industry as the demand for personalized pieces reflecting the individual's style and identity continues to rise. This ranges from customizing names and initials to creating bespoke items entirely that match individual tastes. Technology has facilitated the process of customization, making it easier for customers to work with jewelers to create original designs. Whether as special gifts for weddings and anniversaries or as loved mementos, customized jewelry means there is an emotional connection made that adds value to it. Companies providing such products are also becoming increasingly popular as personalized jewelry comes with a feeling of belonging and ownership that mass products lack.

Technology Integration 

Technology is revolutionizing the world of Australian jewelry, with new technologies such as 3D printing and augmented reality completely redesigning the way jewelry is designed, sold, and experienced. 3D printing enables jewelers to produce intricate and accurate designs at a faster rate, with easy prototyping and lower-cost custom designs. Augmented reality (AR) improves the shopping experience by enabling customers to try jewelry virtually before purchasing. This convergence of technologies combines old craftsmanship with new consumer requirements, offering more creativity, higher personalization, and better buying convenience. With e-commerce further dominating the jewelry trade, these technological developments are increasingly becoming necessary for facilitating a seamless and engaging purchasing experience.

Growth Drivers of Australia Jewellery Market:

Rising Disposable Income

The rise in disposable income, particularly among millennials and Gen Z, is significantly driving growth in the Australian jewelry market. As these younger demographics enjoy enhanced earning capabilities, their spending on luxury and fine jewelry has increased. This trend is bolstered by improving employment statistics, higher salaries, and a burgeoning middle class in Australia. Millennials and Gen Z are especially drawn to unique, high-quality pieces, often inspired by social media and celebrity influences. The market is seeing a growing demand for designer jewelry, standout pieces, and personalized items, reflecting an appreciation for craftsmanship and a desire to express individual style. As disposable income continues to rise, the jewelry sector is poised for sustained growth, fueled by a more affluent clientele.

Expansion of E-commerce 

The expansion of online shopping platforms has revolutionized the Australian jewelry industry, offering consumers more convenience and access to a vast array of jewelry choices. Shoppers can explore a wider variety of styles, designs, and brands from the comfort of their homes. Many jewelry brands are focusing on creating user-friendly websites, offering virtual try-ons, and ensuring seamless shopping experiences to meet the growing online Australia jewellery market demand. E-commerce provides flexible payment methods and direct shipping, making it especially appealing to younger, tech-oriented consumers. This digital shopping trend aligns with the broader growth of online retail across various sectors, presenting opportunities for both established and emerging jewelry brands to expand their presence beyond traditional physical stores.

Cultural Shift Toward Luxury

Australia is experiencing a notable cultural shift, marked by an increasing preference for luxury and designer jewelry. Consumers now view jewelry not just as an accessory but as a valuable investment and status symbol. The aspiration for high-end brands and a desire for unique, premium pieces are key factors driving this change. Shoppers are more willing to invest in jewelry that retains long-term value, such as rare gemstones, solid gold, and exclusive designer collections. Furthermore, the influence of social media and endorsements from celebrities have made luxury jewelry more approachable and desirable. As Australian consumers place greater importance on status and personal expression, this cultural evolution is likely to persist, with more individuals opting for high-quality, luxurious jewelry pieces.

Opportunities of Australia Jewellery Market:

Targeting Gen Z and Millennials

Reaching out to Gen Z and Millennials offers a significant opportunity in the Australian jewelry industry, primarily due to their affinity for trendy, affordable, and customizable items. This age group is digitally adept, spending ample time on social media, where they are shaped by trends, influencers, and endorsements from celebrities. Jewelry brands can harness this potential by providing stylish yet budget-friendly designs, with personalization options such as engraved names, birthstones, or bespoke pieces. Moreover, sustainability is essential to these consumers, so using eco-friendly materials and transparent sourcing can significantly enhance brand appeal. By adopting effective digital marketing strategies and offering distinctive, personalized options, brands can successfully attract and retain the attention of younger buyers, thereby increasing the Australia jewellery market share.

Cultural and Life Event Celebrations

Jewelry holds a vital position in commemorating important life events in Australia, including engagements, weddings, and anniversaries. Creating pieces tailored for these occasions allows brands to connect with the celebratory spirit of Australian consumers. Engagement rings, wedding bands, and anniversary gifts often symbolize love and commitment, fostering emotional bonds that drive purchases. By providing custom designs, unique gemstones, and personal engravings, jewelry brands can meet the desires of customers looking for something extraordinary for these special moments. The increasing emphasis on sentimental value means this market segment presents a lasting and lucrative opportunity for brands focusing on milestone celebrations.

Partnerships with Influencers

Collaborating with social media influencers and celebrities is an effective way to boost brand visibility and attract new clients in the Australian jewelry market. Younger consumers, particularly Millennials and Gen Z, often look to online personalities when making purchasing decisions. Jewelry brands can take advantage of influencer collaborations to present their products in a relatable and aspirational light, enhancing engagement and driving sales. Influencers can generate authentic content, such as styled photos or unboxing videos, which make jewelry brands feel more approachable and relevant. Furthermore, celebrity endorsements can raise a brand's status and appeal to a wider audience. By establishing successful influencer partnerships, jewelry brands can gain visibility, bolster brand trust, and cultivate a loyal customer base within this influential demographic.

Challenges of Australia Jewellery Market:

Rising Competition

The Australian jewelry sector is growing more competitive, with both local and global brands competing for consumer interest. This saturation makes it tougher for new or smaller brands to set themselves apart and cultivate a loyal customer base. Established companies enjoy advantages such as brand recognition, economies of scale, and robust distribution networks. To carve out their niche, smaller brands should focus on innovative designs, personalized services, or targeting specific market segments. This intensified competition demands continuous innovation in design, quality, and customer experience, placing additional pressure on brands to stay relevant in a rapidly changing market.

Fluctuating Raw Material Prices

Changes in the prices of precious metals and gemstones pose a significant challenge for jewelry brands in Australia. The costs of gold, silver, platinum, and diamonds can fluctuate due to global supply and demand, geopolitical events, and market speculation. These variations directly influence production expenses, affecting how brands price their products. Companies may find it difficult to maintain steady profit margins or offer competitive prices to consumers. Furthermore, frequent price changes can cause uncertainty among buyers, making it harder for brands to establish trust and encourage long-term loyalty. Navigating these fluctuations while ensuring quality is a tricky task for jewelry businesses.

Economic Uncertainty

Economic declines and financial instability greatly affect the demand for luxury items, including jewelry. In tough economic times, consumers are more inclined to prioritize essential goods and services over discretionary spending. This shift can lead to decreased sales in the jewelry market, especially in the high-end and luxury categories. Even a minor economic downturn can reduce consumer confidence, prompting more cautious purchasing decisions. Jewelry brands need to adapt by diversifying their product lines, introducing more affordable options, or emphasizing value-focused marketing to sustain demand during uncertain economic periods.

Australia Jewellery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on product and material.

Product Insights:

• Necklace
• Ring
• Earrings
• Bracelet
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes necklace, ring, earrings, bracelet, and others.

Material Insights:

• Gold
• Platinum
• Diamond
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes gold, platinum, diamond, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Latest News and Developments:

• In June 2025, Museums Victoria launched the Gold Jewellery Acquisitive Prize, inviting Australian jewellers to submit creative works. Three prizes are available: Major Prize (USD 20,000), First Peoples Prize (USD15,000), and Emerging Prize (USD8,000). Submissions, open until June 30, must engage with the themes surrounding gold, though material gold is not essential.
• In June 2025, Sydney’s newest ‘it girl,’ Emma Pillemer, launched her Coachella-inspired jewellery collection, ‘Wonderland.’ Known for her vibrant social life and Hollywood connections, she aims for international success with her brand, Emma Pills. Pillemer emphasizes the importance of staying true to oneself and finding a unique niche in business.
• In May 2025, Billionaire Brett Blundy, an Australian retail mogul and founder of Lovisa, is entering the premium jewellery market with Jewells, which plans to open seven UK stores by month’s end. He aims to fill a market gap while competing with well-known brands like Mejuri and Missoma in the upscale segment.

Australia Jewellery Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia jewellery market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia jewellery market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia jewellery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.