Australia Mobility as a Service Market

Australia Mobility as a Service Market Overview:

The Australia mobility as a service market size reached USD 144.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,144.44 Million by 2033, exhibiting a growth rate (CAGR) of 25.90% during 2025-2033. The implementation of government initiatives promoting sustainable transport, growing demand for integrated mobility solutions, continual advancements in digital platforms, and a shift towards subscription-based transport models, increasing need for urban mobility experiences are some of the major factors driving market expansion.

Australia Mobility as a Service Market Trends:

Increasing Urbanization Impacting MaaS Adoption

Rapid urbanization in Australia is significantly influencing the Australia mobility as a service market growth. As major cities like Sydney, Melbourne, Brisbane, and Perth continue to experience population growth, there is an escalating demand for efficient, flexible, and scalable transportation solutions that can alleviate congestion, reduce travel times, and enhance overall urban mobility. According to an industry report, the urban population in Australia reached 86.62% of the total population in the country as of 2023. The growing urban population places immense pressure on existing transport infrastructure, prompting governments and city planners to adopt MaaS platforms as strategic tools to manage urban transit challenges. MaaS offers an effective alternative to traditional car ownership by integrating multiple modes of transport, such as public transit, ride-sharing, micro-mobility, and active transport, into cohesive, user-friendly platforms. Urban residents are increasingly seeking convenient and reliable mobility options that align with fast-paced city lifestyles and sustainability goals. Furthermore, urban development plans increasingly incorporate smart mobility components, emphasizing data-driven transport systems, last-mile connectivity, and digital ticketing. As cities densify, MaaS solutions are becoming central to ensuring accessible, equitable, and sustainable transport for diverse urban populations.

Emphasis on Sustainable and Low-Emission Transport Solutions

Environmental sustainability is emerging as a key factor augmenting Australia mobility as a service market share. In line with national climate targets to cut emissions by 43% from 2005 levels by 2030 and achieve Net Zero by 2050, MaaS platforms are increasingly integrating eco-friendly transport options. These include electric buses, e-bikes, and shared electric vehicles, reflecting a broader shift toward low-emission mobility solutions. Notably, electric vehicle adoption in Australia continues to gain momentum, with 85,319 units sold by the end of September 2024. In addition to this, the implementation of government initiatives, including the National Electric Vehicle Strategy, incentivizes the adoption of low-emission technologies and supports infrastructure development like EV charging networks. These efforts align with Australia's commitment to reduce greenhouse gas emissions and meet international climate goals. Additionally, MaaS operators are leveraging carbon footprint calculators, route optimization tools, and sustainability ratings to empower users to make environmentally conscious decisions. This trend also appeals to environmentally aware consumers who prioritize eco-friendly travel options. Furthermore, corporate partnerships with MaaS providers are rising, as companies aim to meet Environmental, Social, and Governance (ESG) standards through employee mobility programs. Also, the push for sustainable transport is reshaping the service offerings and operational models of MaaS platforms across the country. These factors are creating a positive Australia mobility as a service market outlook.

Australia Mobility as a Service Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on service type, transportation type, application platform, and propulsion type.

Service Type Insights:

• Ride-Hailing
• Ride-Sharing
• Car-Sharing
• Bus/Shuttle Service
• Others

The report has provided a detailed breakup and analysis of the market based on the service type. This includes ride-hailing, ride-sharing, car-sharing, bus/shuttle service, and others.

Transportation Type Insights:

• Private
• Public

A detailed breakup and analysis of the market based on the transportation type have also been provided in the report. This includes private and public.

Application Platform Insights:

• Android
• iOS
• Others

The report has provided a detailed breakup and analysis of the market based on the application platform. This includes android, iOS, and others.

Propulsion Type Insights:

• Electric Vehicle
• Internal Combustion Engine
• Others

A detailed breakup and analysis of the market based on the propulsion type have also been provided in the report. This includes electric vehicle, internal combustion engine, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia 
• Western Australia 

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Mobility as a Service Market News:

• On November 22, 2024, the Australian Capital Territory (ACT) announced the imminent launch of its new multimodal public transport ticketing system, MyWay+, set to replace the existing MyWay system. The MyWay+ system offers users the convenience of paying for travel through an account or standard mobile methods, enhancing the flexibility and efficiency of public transport fare collection. This initiative reflects the ACT Government's commitment to modernizing its public transport infrastructure and improving user experience.
• On August 2, 2023, the iMOVE Cooperative Research Centre announced a $500,000 investment in the development of the "See Me" app, designed to enhance public transport accessibility for blind and vision-impaired commuters. Developed by legally blind software programmer Cassie Hames of SAGE Automation, the app enables users to notify bus drivers of their presence at stops. It provides real-time alerts for upcoming destinations, thereby improving travel confidence and independence. Following this investment, limited trials of the app are scheduled to commence in South Australia, Queensland, and New South Wales within the year.

Australia Mobility as a Service Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia mobility as a service market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia mobility as a service market on the basis of service type?
• What is the breakup of the Australia mobility as a service market on the basis of transportation type?
• What is the breakup of the Australia mobility as a service market on the basis of application platform?
• What is the breakup of the Australia mobility as a service market on the basis of propulsion type?
• What is the breakup of the Australia mobility as a service market on the basis of region?
• What are the various stages in the value chain of the Australia mobility as a service market? 
• What are the key driving factors and challenges in the Australia mobility as a service market?
• What is the structure of the Australia mobility as a service market and who are the key players?
• What is the degree of competition in the Australia mobility as a service market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia mobility as a service market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia mobility as a service market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia mobility as a service industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.