The Australia organic tea market size reached USD 28.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 54.18 Million by 2033, exhibiting a growth rate (CAGR) of 7.61% during 2025-2033. At present, individuals are becoming aware about the lasting impacts of synthetic additives, pesticides, and artificial flavors, leading them to employ organic tea as a healthier choice compared to traditional alternatives. Besides this, the broadening of hotels is contributing to the expansion of the Australia organic tea market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 28.00 Million |
Market Forecast in 2033 | USD 54.18 Million |
Market Growth Rate 2025-2033 | 7.61% |
Rising health awareness
Increasing health awareness is positively influencing the market in Australia. People are becoming more conscious about the long-term effects of synthetic additives, pesticides, and artificial flavors, leading them to choose organic tea as a healthier alternative to conventional options. Organic tea is rich in antioxidants and free from harmful chemicals, which appeals to health-focused individuals seeking wellness through diet. People perceive organic tea as a natural remedy for stress, digestive issues, and immune support, encouraging its regular consumption. Health-conscious lifestyles are also promoting the adoption of herbal and specialty blends like green tea, chamomile, and peppermint, which are commonly available in organic variants. Fitness enthusiasts and wellness advocates are impacting market trends by recommending organic tea as a detoxifying and hydrating beverage. The rise of social media health influencers and educational content is further boosting awareness about the benefits of organic tea. Hoozu's Trust in Influencer Marketing report 2024 indicated that consumers in Australia had more faith in influencers than in celebrities, as 59% expressed trust in sponsored posts from influencers. 52% of Australians aged 18 to 29 were more inclined to buy a product advertised by an influencer. This growing trend is leading to increased demand in both urban and rural areas, enabling retailers to stock a wider variety of organic tea products.
Growing demand from hospitality industry
Rising demand from the hospitality industry is impelling the Australia organic tea market growth. As guests are becoming more aware about wellness and sustainability, the hospitality sector is responding by offering organic tea as part of their food and beverage (F&B) menus. Organic teas are perceived as healthier and more eco-friendly, aligning with rising preferences for clean and natural products among both domestic and international travelers. High-end accommodations and boutique hotels especially prioritize organic tea to enhance guest experience and support a green image. Spas and wellness centers are also integrating organic tea into their services, offering it as a calming and health-boosting drink. This consistent exposure in hospitality venues familiarizes more consumers with organic tea, boosting brand visibility and market penetration. The hospitality industry’s focus on premium offerings is encouraging bulk purchasing from organic tea suppliers, further driving the demand. Overall, the broadening of hotels is supporting the growth of the market in Australia. According to the IMARC Group, the Australia hotel market is set to attain USD 21.4 Billion by 2033, exhibiting a growth rate (CAGR) of 11.3% during 2025-2033.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, taste, form, and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes camellia sinensis-based (black tea, green tea, white tea, oolong tea, and others) and herbal tea.
Taste Insights:
A detailed breakup and analysis of the market based on the taste have also been provided in the report. This includes flavored and plain.
Form Insights:
The report has provided a detailed breakup and analysis of the market based on the form. This includes tea bag, leaf and powder tea, and liquid.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, convenience stores, online, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered |
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Tastes Covered | Flavored, Plain |
Forms Covered | Tea Bag, Leaf and Powder Tea, Liquid |
Distribution Channels Covered | Hypermarkets and Supermarkets, Convenience Stores, Online, Others |
Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |