Australia Organic Tea Market

Australia Organic Tea Market Size and Share:

The Australia organic tea market size reached USD 28.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 54.18 Million by 2033, exhibiting a growth rate (CAGR) of 7.61% during 2025-2033. At present, individuals are becoming aware about the lasting impacts of synthetic additives, pesticides, and artificial flavors, leading them to employ organic tea as a healthier choice compared to traditional alternatives. Besides this, the broadening of hotels is contributing to the expansion of the Australia organic tea market share.

Australia Organic Tea Market Trends:

Rising health awareness

Increasing health awareness is positively influencing the market in Australia. People are becoming more conscious about the long-term effects of synthetic additives, pesticides, and artificial flavors, leading them to choose organic tea as a healthier alternative to conventional options. Organic tea is rich in antioxidants and free from harmful chemicals, which appeals to health-focused individuals seeking wellness through diet. People perceive organic tea as a natural remedy for stress, digestive issues, and immune support, encouraging its regular consumption. Health-conscious lifestyles are also promoting the adoption of herbal and specialty blends like green tea, chamomile, and peppermint, which are commonly available in organic variants. Fitness enthusiasts and wellness advocates are impacting market trends by recommending organic tea as a detoxifying and hydrating beverage. The rise of social media health influencers and educational content is further boosting awareness about the benefits of organic tea. Hoozu's Trust in Influencer Marketing report 2024 indicated that consumers in Australia had more faith in influencers than in celebrities, as 59% expressed trust in sponsored posts from influencers. 52% of Australians aged 18 to 29 were more inclined to buy a product advertised by an influencer. This growing trend is leading to increased demand in both urban and rural areas, enabling retailers to stock a wider variety of organic tea products.

Growing demand from hospitality industry

Rising demand from the hospitality industry is impelling the Australia organic tea market growth. As guests are becoming more aware about wellness and sustainability, the hospitality sector is responding by offering organic tea as part of their food and beverage (F&B) menus. Organic teas are perceived as healthier and more eco-friendly, aligning with rising preferences for clean and natural products among both domestic and international travelers. High-end accommodations and boutique hotels especially prioritize organic tea to enhance guest experience and support a green image. Spas and wellness centers are also integrating organic tea into their services, offering it as a calming and health-boosting drink. This consistent exposure in hospitality venues familiarizes more consumers with organic tea, boosting brand visibility and market penetration. The hospitality industry’s focus on premium offerings is encouraging bulk purchasing from organic tea suppliers, further driving the demand. Overall, the broadening of hotels is supporting the growth of the market in Australia. According to the IMARC Group, the Australia hotel market is set to attain USD 21.4 Billion by 2033, exhibiting a growth rate (CAGR) of 11.3% during 2025-2033.

Australia Organic Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, taste, form, and distribution channel.

Product Insights:

• Camellia Sinensis-Based
  • Black Tea
  • Green Tea
  • White Tea
  • Oolong Tea
  • Others
• Herbal Tea

The report has provided a detailed breakup and analysis of the market based on the product. This includes camellia sinensis-based (black tea, green tea, white tea, oolong tea, and others) and herbal tea.

Taste Insights:

• Flavored
• Plain

A detailed breakup and analysis of the market based on the taste have also been provided in the report. This includes flavored and plain.

Form Insights:

• Tea Bag
• Leaf and Powder Tea
• Liquid

The report has provided a detailed breakup and analysis of the market based on the form. This includes tea bag, leaf and powder tea, and liquid.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, convenience stores, online, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Organic Tea Market News:

• In January 2025, HEYTEA teamed up with Vida Glow to introduce 'Ocean’s Glow’, in Australia and the UK. This limited-time beverage merged HEYTEA’s acclaimed tea knowledge with Vida Glow’s scientifically validated marine collagen peptides to provide a tasty beverage that could deliver genuine beauty advantages. It consisted of a selected blend of coconut milk, jasmine green tea, mangoes, and organic blue spirulina powder. The powder enhanced this blend, providing people with a flavorful and revitalizing beverage that simultaneously aided in promoting skin, hair, and nail wellness.

Australia Organic Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia organic tea market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia organic tea market on the basis of product?
• What is the breakup of the Australia organic tea market on the basis of taste?
• What is the breakup of the Australia organic tea market on the basis of form?
• What is the breakup of the Australia organic tea market on the basis of distribution channel?
• What is the breakup of the Australia organic tea market on the basis of region?
• What are the various stages in the value chain of the Australia organic tea market? 
• What are the key driving factors and challenges in the Australia organic tea market?
• What is the structure of the Australia organic tea market and who are the key players?
• What is the degree of competition in the Australia organic tea market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia organic tea market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia organic tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia organic tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.