Australia Out-of-Home (OOH) Advertising Market

Australia Out-of-Home (OOH) Advertising Market Overview:

The Australia out-of-home (OOH) advertising market size reached USD XX Million in 2024. Looking forward, IMARC Group expects the market to reach USD XX Million by 2033, exhibiting a growth rate (CAGR) of XX% during 2025-2033. The market is driven by ongoing technological advancements, particularly the growth of digital out-of-home (DOOH) advertising, which allows for dynamic, data-driven content. Additionally, the integration of programmatic advertising, offering real-time targeting and efficiency, and the increasing focus on sustainability and accountability are fueling market expansion.

Australia Out-of-Home (OOH) Advertising Market Trends:

Dominance of Digital Out-of-Home (DOOH) Advertising

Australia's OOH sector is seeing the fast changing pace with increasing growth in digital out-of-home (DOOH) marketing. The shift towards dynamic digital boards from traditional static boards is empowering advertisers to transmit real-time interactive content which can be personalized with respect to the time and demography of viewers. DOOH is further supporting increased interactivity by interacting with mobile apps and social networking websites, tailoring experiences to customers. With increasing digital experiences in consumer behavior, DOOH has been viewed as a strong medium to engage huge crowds in traffic areas. The expansion of DOOH is being driven by the capacity to create visually arresting, data-driven campaigns. In fact, the Outdoor Media Association (OMA) predicts that programmatic advertising and digital innovation will propel the OOH sector's 9% compound annual growth rate over the next four years.

Integration of Programmatic Advertising

Programmatic advertising is rapidly reshaping the Australia OOH landscape by introducing a more automated, data-driven approach to ad buying. This technology allows for real-time purchasing and precise targeting, enabling advertisers to optimize campaigns based on factors such as location, time of day, and weather conditions. With programmatic platforms, OOH ads can be easily adjusted, improving both efficiency and campaign effectiveness. As of 2024, programmatic DOOH (prDOOH) accounts for nearly 27% of Australian DOOH campaigns, with projections indicating this will rise to 35% within the next 18 months. This shift to prDOOH is enhancing automation and offering advertisers greater control, precision, and agility. By optimizing ad placements and enabling real-time adjustments, this advancement is enhancing the appeal of out-of-home (OOH) advertising for brands seeking more intelligent and adaptable marketing solutions.

Emphasis on Sustainability and Accountability

Sustainability is becoming a key focus in the Australia out-of-home (OOH) advertising market, as companies work to reduce their environmental impact. oOh!media’s 2023 Sustainability Report highlights the launch of Ecobanner, Australia’s first PVC-free, recyclable billboard banner, which is capable of closed-loop recycling. This effort is one of a larger movement toward the use of environmentally friendly materials, including recyclable boards and solar-powered electronic billboards, due to pressures from regulation and consumer demand for sustainability. Further, improvements in audience measurement technologies are allowing advertisers to better assess the effectiveness of their campaigns, providing greater transparency regarding ROI and environmental impact. This increasing emphasis on sustainability is pushing increased accountability within the industry, making sure that OOH advertising's expansion does not occur at the expense of the health of the planet.

Australia Out-of-Home (OOH) Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type, product, application and end user.

Type Insights:

• Traditional
• Digital

The report has provided a detailed breakup and analysis of the market based on the type. This includes traditional and digital.

Product Insights:

• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes billboard advertising, transport advertising, street furniture advertising, and others.

Application Insights:

• Outdoor
• Indoor

The report has provided a detailed breakup and analysis of the market based on the application. This includes outdoor and indoor.

End User Insights:

• Retail
• Entertainment and Leisure
• Banking
• Telecom
• Food and Beverage
• Transportation
• Healthcare
• Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes retail, entertainment and leisure, banking, telecom, food and beverage, transportation, healthcare, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Out-of-Home (OOH) Advertising Market News:

• In April 2025, Ooh Media partnered with Nine to broadcast customized 9News content across its digital billboards nationwide. The deal will deliver over 50 news updates daily, tailored for local markets in major cities and regional areas. The content will be shown on 74 digital billboards, enhancing the OOH network’s relevance. Ooh Media’s tech hub developed a responsive system to adapt content to various formats, strengthening the company’s content and advertising offerings.
• In April 2025, Tourism Australia launched a visually captivating OOH campaign in Delhi NCR and Mumbai, partnering with Greenline Glo. The campaign, running for three weeks, features high-definition digital screens and large billboards with the tagline “The view’s even better down under. Come and say G’day.” Targeting key locations like airports, premium malls, and corporate hubs, the campaign aims to inspire Indian travelers to visit Australia. Greenline Glo manages the campaign's execution.

Australia Out-of-Home (OOH) Advertising Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia out-of-home (OOH) advertising market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia out-of-home (OOH) advertising market on the basis of type?
• What is the breakup of the Australia out-of-home (OOH) advertising market on the basis of product?
• What is the breakup of the Australia out-of-home (OOH) advertising market on the basis of application?
• What is the breakup of the Australia out-of-home (OOH) advertising market on the basis of end user?
• What is the breakup of the Australia out-of-home (OOH) advertising market on the basis of region/country?
• What are the various stages in the value chain of the Australia out-of-home (OOH) advertising market? 
• What are the key driving factors and challenges in the Australia out-of-home (OOH) advertising market?
• What is the structure of the Australia out-of-home (OOH) advertising market and who are the key players?
• What is the degree of competition in the Australia out-of-home (OOH) advertising market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia out-of-home (OOH) advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia out-of-home (OOH) advertising market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia out-of-home (OOH) advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.