Australia Outdoor Advertising Market

Australia Outdoor Advertising Market Overview:

The Australia outdoor advertising market size reached USD 1,148.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,905.9 Million by 2033, exhibiting a growth rate (CAGR) of 5.20% during 2025-2033. The market is growing through regional expansion, digital innovation, and multicultural engagement. Increasing investments in 3D displays, programmatic platforms, and targeted in-language campaigns are driving stronger audience reach, brand visibility, and advertiser interest across urban and regional locations.

Australia Outdoor Advertising Market Trends:

Regional Expansion Strengthening Market Base

Australia’s outdoor advertising market is increasingly witnessing growth through regional expansion. Companies are moving beyond metropolitan centers to tap into high-traffic zones across the country. A rising focus on regional connectivity, improved infrastructure, and the need for brand presence in underserved areas is driving this trend. The availability of strategic locations like airports, rail stations, and cruise terminals has added to this momentum. Local governments and advertisers are recognizing the value of investing in regional visibility to capture broader consumer segments, especially as regional tourism and intra-state travel continue to grow. In December 2024, Bishopp Outdoor Advertising launched 126 new OOH sites across Australia, including 14 digital units. Key partnerships with Hobart and Launceston airports and the Port of Airlie cruise terminal extended their footprint to areas with large travel volumes. A collaboration with the Australian Rail Track Corporation further introduced nearly 100 advertising spots in regional New South Wales. The company also expanded its team and introduced programmatic advertising capabilities, strengthening its digital readiness. These efforts not only broadened coverage but attracted advertisers aiming to connect with regional populations. The trend indicates that regional expansion is no longer a supplementary strategy but a primary growth driver in the evolving Australian outdoor advertising space.

International Campaigns Driving Cross-Border Interest

The Australian outdoor advertising sector is also being shaped by the increasing execution of internationally targeted campaigns, signaling a strong push to reach global audiences. This trend reflects the market’s alignment with tourism promotion, brand export strategies, and cross-border cultural influence. As outbound travel from emerging markets such as India grows, Australian destinations and companies are investing in overseas OOH promotions to strengthen their global brand presence. Multinational campaigns are becoming an integral part of how Australia’s OOH players support national industries like tourism, education, and banking in their international outreach. In April 2025, Tourism Australia executed a three-week OOH campaign across Delhi NCR and Mumbai, managed by Greenline Glo. It featured digital screens, large-format billboards, and high-visibility mall facades, showcasing the message “The view’s even better down under.” By targeting affluent consumers in airports, malls, and corporate hubs, the campaign effectively increased interest in Australia as a travel destination. This trend highlights how OOH media is not confined to domestic borders but is playing a role in shaping global perceptions. Australian brands are using international OOH as a tool to build engagement, drive footfall, and convert foreign audiences, adding a new dimension to the country’s outdoor advertising market strategy.

Australia Outdoor Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and segment.

Type Insights:

• Traditional Outdoor Advertising
• Digital Outdoor Advertising

The report has provided a detailed breakup and analysis of the market based on the type. This includes traditional outdoor advertising and digital outdoor advertising.

Segment Insights:

• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others

The report has provided a detailed breakup and analysis of the market based on the segment. This includes billboard advertising, transport advertising, street furniture advertising, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia 

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Outdoor Advertising Market News:

• February 2025: Multicultural Outdoor (MCO) launched Australia’s first DOOH network targeting diverse communities with in-language ads across Sydney and Melbourne. Expanding from 179 to 250 screens, it enhanced multicultural outreach, improved inclusivity in outdoor media, and opened new audience segments for brands and governments.
• October 2024: oOh!media and ANZ launched Australia’s largest 3D Out-of-Home campaign across 2,100 digital screens nationwide. Targeting multiple environments, the initiative elevated creative standards, showcased scalable 3D technology, and reinforced digital innovation’s role in enhancing audience engagement and brand visibility in Australia’s outdoor advertising market.

Australia Outdoor Advertising Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia outdoor advertising market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia outdoor advertising market on the basis of type?
• What is the breakup of the Australia outdoor advertising market on the basis of segment?
• What are the various stages in the value chain of the Australia outdoor advertising market? 
• What are the key driving factors and challenges in the Australia outdoor advertising market?
• What is the structure of the Australia outdoor advertising market and who are the key players?
• What is the degree of competition in the Australia outdoor advertising market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia outdoor advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia outdoor advertising market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia outdoor advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.