Australia Poultry Market Size, Share & Growth Report 2033

Australia Poultry Market Size, Share, Trends and Forecast by Product Type, Nature, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A35273

Australia Poultry Market Overview:

The Australia poultry market size reached USD 6.70 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.26 Billion by 2033, exhibiting a growth rate (CAGR) of 3.67% during 2025-2033. The rising consumer preference for lean proteins, increasing demand for affordable and convenient meat options, advancements in poultry farming technology, expanding quick-service restaurant (QSR) chains, and heightened focus on animal welfare and antibiotic-free production practices are among the key factors driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 6.70 Billion
Market Forecast in 2033	USD 9.26 Billion
Market Growth Rate 2025-2033	3.67%

Australia Poultry Market Trends:

Surge in Demand for Antibiotic-Free and Free-Range Poultry Products

A major trend shaping the Australian poultry market is the growing consumer demand for antibiotic-free and free-range poultry, driven by increased health consciousness, ethical considerations, and concerns over antimicrobial resistance. In response, major retailers like Coles and Woolworths have expanded their offerings of free-range, organic, and ethically raised poultry. Producers are investing in biosecurity, vaccination programs, and alternative farming methods to reduce antibiotic use. This shift is also influencing regulatory bodies to assess stricter transparency and labeling standards. Aligned with Australia’s National Antimicrobial Resistance Strategy, this movement supports reducing antibiotic use in livestock and promoting sustainable agriculture, positioning antibiotic-free and free-range poultry for continued growth through 2025 and beyond.

Australia Poultry Market Size

Growth of Value-Added and Ready-to-Eat Poultry Products

The rising preference for value-added and ready-to-eat (RTE) poultry products is playing a key role in transforming the Australian poultry market. This trend is driven by busy lifestyles, urbanization, and a shift toward convenient yet nutritious food options. Products like marinated cuts, pre-cooked chicken, poultry meal kits, and seasoned fillets are popular among time-conscious consumers seeking quick meal solutions. Major companies like Ingham's and Baiada are responding by launching innovative lines targeting health-conscious and convenience-driven consumers, including low-sodium, keto-friendly, and high-protein options. This shift reflects broader changes in Australian dietary preferences, with value-added poultry set to continue driving market growth.

Australia Poultry Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, nature, and distribution channel.

Product Type Insights:

Broiler
Eggs
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes broiler, eggs, and others.

Nature Insights:

Organic
Conventional

A detailed breakup and analysis of the market based on the nature have also been provided in the report. This includes organic and conventional.

Distribution Channel Insights:

On-Trade
Off-Trade

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes on-trade and off-trade.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Poultry Market News:

November 2024: The Western Australian government granted Mt Barker Chicken, a meat processor, AUD 1 million to expand its operations and seize new market prospects. This grant will reportedly enable Mt Barker Chicken to acquire processing equipment, increase capacity by 30%, and enhance water, energy, and emissions efficiency.
July 2024: Smart Commercial Solar established Australia's largest off-grid chicken farm, Agright, in Griffith, New South Wales. The project is reportedly Australia's largest off-grid poultry operation, powered by a 3.98 MW solar array and a 4.4 MWh battery system. This innovative setup supplies energy to 40 broiler chicken barns and six staff residences and exemplifies sustainable poultry farming through renewable energy integration.

Australia Poultry Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Nature Distribution Channel Region
Product Types Covered	Broiler, Eggs, Others
Natures Covered	Organic, Conventional
Distribution Channels Covered	On-Trade, Off-Trade
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia poultry market performed so far and how will it perform in the coming years?
What is the breakup of the Australia poultry market on the basis of product type?
What is the breakup of the Australia poultry market on the basis of nature?
What is the breakup of the Australia poultry market on the basis of distribution channel?
What is the breakup of the Australia poultry market on the basis of region?
What are the various stages in the value chain of the Australia poultry market?
What are the key driving factors and challenges in the Australia poultry?
What is the structure of the Australia poultry market and who are the key players?
What is the degree of competition in the Australia poultry market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia poultry market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia poultry market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia poultry industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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