Australia Pro AV Market

Australia Pro AV Market Overview:

The Australia pro AV market size reached USD 90.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 132.3 Million by 2033, exhibiting a growth rate (CAGR) of 3.96% during 2025-2033. The market share is expanding, driven by the rising investments in advanced solutions that ensure smooth communication across remote and in-office teams, along with the increasing tourism activities, which is creating the need for digital signage.

Australia Pro AV Market Trends:

Growing adoption of hybrid and remote work arrangements

The rising usage of hybrid and remote work models is impelling the Australia pro AV market growth. As per industry reports, in 2024, 53% of workers in Australia engaged in remote work part-time, while 14% were fully remote. Businesses are investing in advanced audiovisual systems to improve communication, collaboration, and productivity, as employees are working from different locations. Companies are modernizing meeting rooms with high-quality video conferencing systems, interactive screens, and smart audio solutions to enable smooth virtual meetings. Professional-grade microphones, cameras, and cloud-based tools are becoming increasingly popular, as firms strive to create efficient hybrid work environments. Co-working spaces, corporate offices, and educational institutions are using large-format monitors, wireless presentation systems, and touchless AV technology to promote remote communication. The shift towards digital workflows is also promoting the utilization of reliable professional audiovisual solutions in home offices, with businesses looking for noise-cancelling headphones, external displays, and ergonomic arrangements to improve work efficiency. Additionally, businesses are using digital signage and virtual town halls to keep employees engaged, informed, and connected regardless of location. Training programs and virtual events are becoming more interactive with AV tools, allowing companies to deliver immersive learning experiences. As flexible work arrangements have become a long-term trend, the requirement for reliable pro AV technology is rising.

Rising tourism activities

The increasing tourism activities are offering a favorable Australia pro AV market outlook. Hotels, resorts, theme parks, and entertainment venues are investing in high-quality audiovisual solutions to enhance visitor experiences. Tourists expect modern digital displays, immersive sound systems, and interactive kiosks in hotels, museums, and attractions, encouraging businesses to upgrade their pro AV infrastructure. The demand for large-scale light emitting diode (LED) screens, projection mapping, and automated lighting in events, concerts, and exhibitions is also increasing, as Australia continues to attract international visitors. Restaurants, bars, and shopping malls are using digital signage and background music systems to create engaging environments that appeal to tourists. Airports and transport hubs are adopting advanced AV technologies for better communication, real-time information updates, and passenger entertainment. Additionally, tour operators and travel agencies are integrating virtual reality (VR)-based presentations to offer a more interactive and informative experience to travelers. As tourism brings more foot traffic to different sectors, the requirement for high-quality pro AV installations grows, leading to continuous spending on innovative solutions that provide customer satisfaction and refine business efficiency. According to the IMARC Group, the Australia tourism market is set to attain USD 21.23 Billion by 2032, showing a growth rate (CAGR) of 4.30% during 2024-2032.

Australia Pro AV Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on solution, distribution channel, and application.

Solution Insights:

• Products
  • Display
  • AV Acquisition and Delivery Products
  • Projectors
  • Sound Reinforcement Products
  • Conferencing Products
  • Others
• Services
  • Installation Services
  • Maintenance Services
  • IT Networking Services
  • System Designing Services
  • Others

The report has provided a detailed breakup and analysis of the market based on the solution. This includes Products (display, AV acquisition and delivery products, projectors, sound reinforcement products, conferencing products, and others) and services (installation services, maintenance services, IT networking services, system designing services, and others).

Distribution Channel Insights:

• Direct Sales
• Distributors

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes direct sales and distributors.

Application Insights:

• Home Use
• Commercial
• Education
• Government
• Hospitality
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes home use, commercial, education, government, hospitality, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Pro AV Market News:

• In February 2025, NETGEAR revealed the introduction of total NETGEAR solutions (TNS) in Australia, signifying a notable growth in its market footprint. The launch aimed to improve the firm's current pro AV items by delivering scalable solutions customized for Australia's unique requirements.
• In October 2024, PlexusAV, the professional AV branch of Sencore, declared that they entered into a distribution agreement with Merik Distribution for both Australia and New Zealand. Merik aimed to deliver advanced Pro-AV solutions to its clients, aligning seamlessly with PlexusAV’s strategy and philosophy.

Australia Pro AV Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia pro AV market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia pro AV market on the basis of solution?
• What is the breakup of the Australia pro AV market on the basis of distribution channel?
• What is the breakup of the Australia pro AV market on the basis of application?
• What is the breakup of the Australia pro AV market on the basis of region?
• What are the various stages in the value chain of the Australia pro AV market? 
• What are the key driving factors and challenges in the Australia pro AV market?
• What is the structure of the Australia pro AV market and who are the key players?
• What is the degree of competition in the Australia pro AV market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia pro AV market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia pro AV market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia pro AV industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.