Australia Public Cloud Market Size, Share, Trends and Forecast by Service, Enterprise Size, End Use, and Region, 2025-2033

Australia Public Cloud Market Size, Share, Trends and Forecast by Service, Enterprise Size, End Use, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33974

Australia Public Cloud Market Overview:

The Australia public cloud market size reached USD 23.96 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 150.97 Billion by 2033, exhibiting a growth rate (CAGR) of 20.21% during 2025-2033. The market is growing steadily, fueled by digital transformation, remote work adoption, and demand for agile infrastructure. Key industries like finance, healthcare, and government are embracing cloud solutions. Global providers are deepening local engagement with investments and compliance initiatives. These trends are shaping the competitive landscape and influencing the evolving Australia public cloud market share.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 23.96 Billion
Market Forecast in 2033 USD 150.97 Billion
Market Growth Rate 2025-2033 20.21%


Australia Public Cloud Market Trends:

Digital Transformation Across Industries

Australia’s public cloud market is significantly driven by widespread digital transformation across various sectors. Enterprises are adopting cloud technologies to modernize legacy systems, streamline operations, and enhance customer engagement. In sectors like banking, healthcare, and retail, digital-first strategies are becoming a priority to remain competitive and resilient. Cloud platforms enable faster innovation cycles, real-time analytics, and the deployment of scalable applications. This shift is especially prominent in customer service, digital payments, and supply chain management. The Australian government’s push for digital service delivery further fuels cloud uptake in public sector projects. These efforts collectively position cloud as the backbone of Australia’s evolving digital economy, contributing strongly to its public cloud market momentum. For instance, in August 2023, Oracle opened a new cloud region for the Government of Australia. The new Oracle Cloud for Australian Government and Defense in Canberra was unveiled by the business this week. The new area, which offers over 100 services, is geographically separate from Oracle's other public and government cloud regions, including the company's current public regions in Sydney and Melbourne, and does not share any backbone connections with them.

Australia Public Cloud Market Size

Investment by Global and Local Cloud Providers

Major global cloud providers, such as AWS, Microsoft Azure, and Google Cloud, are significantly investing in Australia to expand infrastructure, improve service latency, and meet local compliance. These investments include new availability zones, dedicated support teams, and partnerships with Australian companies. Additionally, local providers are innovating with niche offerings tailored to regional business needs. This competitive landscape fosters better pricing, feature-rich services, and increased customer choice. The presence of skilled cloud professionals and a growing partner ecosystem further supports deployment and integration. Educational initiatives and training programs by these providers are also enhancing cloud literacy. Such robust investment and ecosystem development are crucial forces accelerating the growth and maturity of the Australia public cloud market. For instance, in February 2023, in Australia, Tech Data, a TD SYNNEX company, announced the regional launch of their enlarged cloud services portfolio. With over 100 service types in professional and support services, Tech Data's extended cloud services offering is intended to help the channel partner community better grasp and capitalize on opportunities related to their cloud organization.

Australia Public Cloud Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on service, enterprise size, and end use.

Service Insights:

  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (SaaS)

The report has provided a detailed breakup and analysis of the market based on the service. This includes infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).

Enterprise Size Insights:

  • Large Enterprise
  • Small and Medium-sized Enterprises

A detailed breakup and analysis of the market based on the enterprise size have also been provided in the report. This includes large enterprise and small and medium-sized enterprises.

End Use Insights:

Australia Public Cloud Market By End Use

  • BFSI
  • IT and Telecom
  • Retail and Consumer Goods
  • Manufacturing
  • Energy and Utilities
  • Healthcare
  • Media and Entertainment
  • Government and Public Sector
  • Others

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes BFSI, IT and telecom, retail and consumer goods, manufacturing, energy and utilities, healthcare, media and entertainment, government and public sector, and others.

Regional Insights:

  • Australia Capital Territory & New South Wales
  • Victoria & Tasmania
  • Queensland
  • Northern Territory & Southern Australia
  • Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Public Cloud Market News:

  • In June 2024, Macquarie Cloud Services, a division of Macquarie Technology Group, launched Macquarie Flex, an Australian first, by utilizing strategic partnerships with Dell Technologies and Microsoft.
  • In July 2024, the Australian government announced a strategic partnership worth at least $2 billion over the next ten years between the Australian Signals Directorate (ASD) and Amazon Web Services (AWS). This partnership will change how the National Intelligence Community (NIC) and Defence collaborate to safeguard Australia and keep ahead of our enemies.

Australia Public Cloud Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Service
  • Enterprise Size
  • End Use
  • Region
Services Covered Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS)
Enterprise Sizes Covered Large Enterprise, Small and Medium-sized Enterprises
End Uses Covered BFSI, IT and Telecom, Retail and Consumer Goods, Manufacturing, Energy and Utilities, Healthcare, Media and Entertainment, Government and Public Sector, Others
Regions Covered Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Australia public cloud market performed so far and how will it perform in the coming years?
  • What is the breakup of the Australia public cloud market on the basis of service?
  • What is the breakup of the Australia public cloud market on the basis of enterprise size?
  • What is the breakup of the Australia public cloud market on the basis of end use?
  • What is the breakup of the Australia public cloud market on the basis of region?
  • What are the various stages in the value chain of the Australia public cloud market? 
  • What are the key driving factors and challenges in the Australia public cloud market?
  • What is the structure of the Australia public cloud market and who are the key players?
  • What is the degree of competition in the Australia public cloud market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia public cloud market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia public cloud market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia public cloud industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Australia Public Cloud Market Size, Share, Trends and Forecast by Service, Enterprise Size, End Use, and Region, 2025-2033
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