Australia Sportswear Market

Australia Sportswear Market Size and Share:

The Australia sportswear market size was valued at USD 2.2 Billion in 2024. The market is projected to reach USD 3.8 Billion by 2033, exhibiting a (CAGR) of 6.05% from 2025-2033. The market is propelled by rising awareness about health and fitness among consumers, growing popularity of athleisure fashion, increasing participation in sports and recreational activities, expansion of e-commerce and online retail channels, and technological developments in material innovation.

Key Trends in Australia Sportswear Market:

Rising Awareness about Health and Fitness

The growing awareness and prioritization of health and fitness among Australian citizens is strongly influencing the Australia sportswear market. There is a positively changing sentiment toward health and wellness. More individuals are engaging in physical activity regularly and pursuing healthier habits in their daily lives. The expanding emphasis on preventive healthcare and overall well-being is supporting this trend substantially. Moreover, the cultural shift in Australia is embracing fitness as a lifestyle choice rather than just a hobby. The popularity of gyms, fitness classes, and outdoor recreational activities is evidence of this. According to Gitnux, an estimated 15% of Australian citizens have a gym subscription. Due to this, there is more requirement for sports gear that supports numerous physical activities. As a result, manufacturers are developing more products designed for performance, comfort, and style, serving both casual exercisers and serious athletes. Also, the rise of fitness influencers and social media platforms has immensely popularized active lifestyles. On account of social media trends, individuals are seeking high-performance, fashionable, and functional attire to complement their athletic pursuits, facilitating overall market growth.

Increasing Popularity of Athleisure Fashion

The rise of the athleisure trend is substantially influencing the growth of the sportswear market in Australia. This style of apparel features clothes that are a blend of athletic wear with casual clothing. It has become increasingly popular as consumers seek versatile attire that can transition seamlessly from workouts to everyday activities. Moreover, the convenience and style of athleisure allows individuals to wear sports attire in a variety of settings beyond the gym. This broadens the appeal of such apparel to a wider audience. For instance, those who may not engage in regular exercise but are attracted to the versatility, comfort, and aesthetic of athletic clothing are choosing to purchase such apparel. On account of this, manufacturers are creating more lines of fashionable and useful sports attire that serve fitness enthusiasts and fashion-conscious consumers. Other than this, due to the recent adoption of work-from-home facilities and relaxation of formal corporate dress codes, athleisure gear is receiving more attention and aiding in the development of the Australia sportswear market.

Expansion of E-commerce and Online Retail Channels

The expansion of e-commerce is a significant driver of the Australian sportswear market. Online shopping has completely altered the way consumers purchase sports gear as it offers convenience, a bigger selection, and competitive pricing. E-commerce platforms provide easy access to many sports apparel brands and products that allow consumers to compare options and make informed purchases from the comfort of their homes. According to the International Trade Administration, the e-commerce industry in Australia reached US$ 32.3 Billion in 2024, recording a 15.5% yearly growth. Sports apparel companies are also able to build stronger connections with their customers due to the rise of direct-to-consumer sales models. This also enables brands to offer exclusive products or limited editions, cementing customer relationships. Other than this, advancements in online shopping technology have improved the online shopping experience. This shift toward e-commerce expands market reach and caters to the rising preference for digital retail experiences, facilitating overall industry expansion.

Growth Drivers of Australia Sportswear Market:

Rapid Urbanization

Urbanization in Australia has significantly influenced the demand for sportswear, especially in major metropolitan areas. As more Australians migrate to cities, there is a rising need for activewear that seamlessly blends with urban lifestyles. Sportswear has become more than just workout attire it's now a fashion statement for commuting, leisure, and social activities. Consumers seek clothing that offers both functionality and style, with many opting for sportswear that can transition from the gym to casual outings. This shift is also fueled by the increasing popularity of activities like cycling, jogging, and outdoor fitness, which require comfortable, versatile clothing. As urban living continues to grow, the Australia sportswear market share is expected to expand, driven by consumer demand for fashionable, convenient activewear.

Sustainability Focus

The rising interest in eco-friendly products is having a significant impact on the demand within the Australian sportswear market. Shoppers are increasingly aware of the environmental implications of their purchases, which is leading brands to implement sustainable practices in both production and sourcing. Numerous sportswear companies are now incorporating recycled materials, organic textiles, and environmentally friendly dyes into their offerings in an effort to lower their carbon emissions. This emphasis on sustainability particularly appeals to younger, environmentally conscious consumers, encouraging a trend towards brands that emphasize ethical manufacturing. Furthermore, sustainable packaging and transparent supply chains are becoming more valued, aligning brands more closely with the principles of their customers. Consequently, the Australian sportswear market demand is increasingly influenced by consumers who are looking for products that perform well but and support a more sustainable future.

Celebrity and Athlete Endorsements

Celebrity and athlete endorsements are now an important aspect of the Australian sportswear market, increasing brand recognition and credibility. Partnering with well-known names and professional athletes increases the reputation of a brand, making it more desirable to consumers, particularly those who tend to follow these idols for style and performance inspiration. These endorsements tend to produce trust and generate an affinity, which are powerful influences on consumer purchasing decisions. Sportswear brands employ such collaborations to expand their audience, particularly on social media sites where such celebrities and sportspersons have huge followings. Increased visibility via these endorsements is crucial in forming consumer choices. According to Australia sportswear market analysis, such collaborations contribute to strong brand loyalty, significantly impacting sales and market growth.

Australia Sportswear Market News:

• 9 September 2024: S-Trend Sportswear (STR) has extended its partnership with Motorsport Australia to support brightest talent overseas at the upcoming Scuderia Ferrari Driver Academy (FDA) Asia Pacific and Oceania Selection Program and FIA Motorsport Games. This represents a further expansion of STR’s ongoing partnership as Official Merchandise and Apparel Partner to now provide team kits for both the scouting camp in Malaysia, Sepang as well as for Team Australia in Valencia, Spain.

Australia Sportswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on category, distribution channel, and end user.

Category Insights:

• Sports Apparel
• Sports Footwear
• Sports Accessories

The report has provided a detailed breakup and analysis of the market based on the category. This includes sports apparel, sports footwear, and sports accessories.

Distribution Channel Insights:

• Online
• Offline
  • Sporting Goods Retailers
  • Supermarkets and Hypermarkets
  • Exclusive Brand Outlets
  • Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline (sporting goods retailers, supermarkets and hypermarkets, exclusive brand outlets, and others).

End User Insights:

• Men
• Women
• Children

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and children.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Sportswear Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia sportswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia sportswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia sportswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.