Australia Sun Care Products Market

Australia Sun Care Products Market Overview:

The Australia sun care products market size reached USD 280.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 459.96 Million by 2033, exhibiting a growth rate (CAGR) of 5.67% during 2025-2033. Rising ultraviolet (UV) radiation awareness, high sun exposure levels, rapid product innovations, growing men’s grooming, development of child-specific offerings, escalating demand for sensitive-skin products, and online retail growth are factors facilitating the market growth.

Australia Sun Care Products Market Trends:

Rising Awareness of UV-Related Health Risks

The increasing public awareness of the health effects of exposure to ultraviolet (UV) radiation is one of the key factors driving the Australia sun care market growth. The country has one of the highest rates of skin cancer in the world, and due to this, there has been extensive government and non-government campaigns about sun protection. In 2023, approximately 18,257 new melanoma diagnoses were made, comprising 10,639 men and 7,618 women. Programs such as "Slip-Slop-Slap" have encouraged sun-safe behavior from a young age, with sunscreen used as an every-day product. Individuals are adopting a more active role in prevention of skin cancer, and premature photoaging and solar-induced pigmentation, which has surged the demand for sun protection factor (SPF) products, broad-spectrum products, and infrared and blue light protection sunscreens. The industry has responded with dermatologist-tested and clinical-grade sun protection products, particularly in coastal and city locations, which is another growth-inducing factor.

Innovation in Product Formulations and Formats

Innovation in product formulation is influencing the consumer buying behavior, which is creating a positive Australia sun care products market outlook. The key players are investing in research to launch sophisticated formulas that offer optimum sun protection. These consist of lightweight, non-greasy, quickly absorbed textures that are appropriate for every day used underneath makeup or within skin care regimens. Additionally, mineral-based sunscreens, containing zinc oxide or titanium dioxide, are witnessing massive popularity among the consumers looking for natural or sensitive-skin friendly alternatives. In line with this, innovative application formats, such as sunscreen mists, sticks, powders, and serums, are offering user convenience, which is further bolstering the market growth. Furthermore, dermatologists endorsements and clinical trials for the products are creating credibility among health-conscious and hyper-informed consumers. 

Growth of Environmentally Conscious and Reef-Safe Sunscreens

Environmental sustainability is emerging as a major influence on product development and consumer choice in the Australia sun care sector. With public concern growing over coral reef degradation, particularly in sensitive ecosystems like the Great Barrier Reef, demand is rising for reef-safe sunscreens that avoid ingredients linked to marine toxicity. Consumers are seeking transparent formulations that exclude oxybenzone, octinoxate, and parabens, pushing brands to reformulate existing products or introduce entirely new lines. Additionally, the introduction of biodegradable packaging, cruelty-free testing, and carbon-neutral production processes is another factor boosting the Australia sun care products market share. In line with this, retailers and e-commerce platforms are labeling eco-friendly products more clearly, improving visibility and aiding ethical purchase decisions. This trend aligns with the broader sustainability momentum across the Australia beauty and personal care market, further accelerating the market growth. 

Australia Sun Care Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, product form, gender, and distribution channel.

Product Type Insights:

• Sun Protection Products
• After-Sun Products
• Self-Tanning Products 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sun protection products, after-sun products, and self-tanning products.

Product Form Insights:

• Cream
• Gel
• Lotion
• Wipes
• Spray
• Others

A detailed breakup and analysis of the market based on the product form have also been provided in the report. This includes cream, gel, lotion, wipes, spray, and others.

Gender Insights:

• Female
• Male
• Unisex 

The report has provided a detailed breakup and analysis of the market based on the gender. This includes female, male, and unisex.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Retailers
• Pharmacies and Drug Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty retailers, pharmacies and drug stores, online stores, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Sun Care Products Market News:

• In 2025, Ultra Violette announced its entry into the U.S. market through a partnership with Sephora. Their products became available on Sephora.com and are scheduled to launch in 592 Sephora stores nationwide.
• In 2024, Ultra Violette secured a USD 15 million investment from Aria Growth Partners. This funding aimed to support the brand's expansion into North America, with plans to launch in Sephora Canada in March 2024. ​

Australia Sun Care Products Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia sun care products market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia sun care products market on the basis of product type?
• What is the breakup of the Australia sun care products market on the basis of product form?
• What is the breakup of the Australia sun care products market on the basis of gender?
• What is the breakup of the Australia sun care products market on the basis of distribution channel?
• What is the breakup of the Australia sun care products market on the basis of region?
• What are the various stages in the value chain of the Australia sun care products market? 
• What are the key driving factors and challenges in the Australia sun care products?
• What is the structure of the Australia sun care products market and who are the key players?
• What is the degree of competition in the Australia sun care products market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia sun care products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia sun care products market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia sun care products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.