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Australia TV & Video Market Report by Type (Pay-TV Subscriptions, OTT Services, Physical Home Video, Traditional TV Advertising, Public TV License Fees), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A24742
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Australia TV & Video Market Overview:
The Australia TV & video market size reached USD 9.69 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 14.09 Billion by 2032, exhibiting a growth rate (CAGR) of 3.80% during 2024-2032. The market is driven by technological advancements, high-speed internet adoption, the rising demand for streaming services, steadily increasing content production, and changing consumer preferences for on-demand and mobile viewing experiences.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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| Market Size in 2023 | USD 9.69 Billion |
| Market Forecast in 2032 | USD 14.09 Billion |
| Market Growth Rate 2024-2032 | 3.80% |
Australia TV & Video Market Trends:
Rising Demand for Streaming Services
The surge in the demand for streaming services has been a key factor in shaping the Australian TV and video market. Consumers are increasingly shifting away from traditional cable TV to subscription-based streaming platforms, mainly driven by the desire for on-demand access to a wide range of content, including movies, TV shows, and original programming. The convenience of watching content on various devices, such as smartphones, tablets, and smart TVs, further fuels this trend. As streaming services continue to diversify their offerings and invest in exclusive content, their popularity is expected to keep rising, thereby influencing market dynamics significantly. For instance, industry reports suggest that CBS series are highly popular in Australia, with a 6.2% share of the total demand, the highest among all markets reported and only trailing Netflix. BBC content also performed strongly, holding a 5.4% share, the second highest globally, though still below its demand in the UK. Amazon Prime Video originals saw notable growth, increasing their share of demand from 2.3% in 2022 to 2.8% in 2023 in Australia.
Changing Consumer Preferences
Changing consumer preferences play a significant role in driving the Australian TV and video market toward growth. Modern viewers increasingly favor on-demand and binge-watching experiences over traditional scheduled TV programming. The rise of personalized content recommendations and user-friendly interfaces has catered to these evolving tastes, allowing viewers to access and enjoy content tailored to their interests. For instance, as per industry data, in 2023, Australia exhibited a strong preference for crime shows, with 21.5% of demand for all series dedicated to this genre, surpassing the global average of 19.1%. Conversely, animated content witnessed limited appeal, capturing just 16.8% of demand, well below the global average of 21.1% and the second lowest in the report. Procedural series, however, performed exceptionally well in Australia, making up 3.6% of the total demand as compared to the mere 0.8% of available titles. Additionally, Australia had the lowest demand for music shows, with only 5.6% of interest in this genre.
Additionally, the growing popularity of mobile viewing options reflects a shift toward more flexible consumption habits, where people seek entertainment that fits their lifestyle and viewing patterns. This shift in consumer behavior is prompting media companies and content providers to adapt their strategies, leading to innovations in content delivery and marketing approaches in the TV and video market. For instance, according to industry reports, Australian production companies invested over $1 billion in 2023 in local scripted screen drama, marking their second-highest spending on such productions. This significant investment reflects a strong commitment to the local film and TV industry.
Australia TV & Video Market News:
- In August 2024, News Corp announced plans to sell its Australian cable TV and streaming unit, Foxtel, after receiving interest from potential buyers. Foxtel's valuation could range from $1.24 billion to $1.86 billion based on its 2024 profit. In addition to this, News Corp's Australian shares rose 7.6% and U.S. shares increased 4% in premarket trading following the announcement.
- In July 2024, Fox Entertainment and Australia's Foxtel Group announced that they have formed a development deal to co-create TV series for both the Australian and U.S. markets. This agreement, the first of its kind between the two companies, involves producing scripted series in Australia with talent and crews from both countries. Foxtel's platforms, including Foxtel and Binge, along with U.S. and international platforms, will distribute the content. The deal reflects Fox's strategy to expand globally and Foxtel's aim to enhance local production while sharing Australian stories internationally.
Australia TV & Video Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type.
Type Insights:
- Pay-TV Subscriptions
- OTT Services
- Physical Home Video
- Traditional TV Advertising
- Public TV License Fees
The report has provided a detailed breakup and analysis of the market based on the type. This includes pay-tv subscriptions, OTT services, physical home video, traditional tv advertising, and public tv license fees.
Regional Insights:
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Australia TV & Video Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | USD Billion |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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| Types Covered | Pay-TV Subscriptions, OTT Services, Physical Home Video, Traditional TV Advertising, Public TV License Fees |
| Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the Australia TV & video market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Australia TV & video market?
- What is the breakup of the Australia TV & video market on the basis of type?
- What are the various stages in the value chain of the Australia TV & video market?
- What are the key driving factors and challenges in the Australia TV & video?
- What is the structure of the Australia TV & video market and who are the key players?
- What is the degree of competition in the Australia TV & video market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia TV & video market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia TV & video market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia TV & video industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
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