Australia Weight Management Market

Australia Weight Management Market Overview:

The Australia weight management market size reached USD 15.76 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.18 Billion by 2033, exhibiting a growth rate (CAGR) of 5.60% during 2025-2033. Growing obesity rates, rising health consciousness, government initiatives promoting healthy lifestyles, and increased availability of advanced weight loss solutions, such as prescription medications, fitness programs, and personalized nutrition, are collectively driving the Australia weight management market by encouraging individuals to adopt sustainable, science-backed approaches to achieve and maintain a healthier body weight.

Australia Weight Management Market Trends:

Rising Prevalence of Lifestyle-Related Health Conditions

Among the most impactful drivers fueling the Australian weight management market is the growing incidence of lifestyle-associated medical conditions like obesity, type 2 diabetes, cardiovascular disorders, and metabolic syndrome. From national health statistics, it has been found that close to two out of every three adults in Australia are either overweight or obese. This highlights a surging public health crisis that has stirred individuals and government agencies alike to respond. With the sedentary lifestyles, unhealthy diets, and excessive stress levels becoming prevalent among all age groups, these health risks are on the rise. This has created increased awareness regarding the risks of excess weight and the long-term implications of ignoring one's health. As a result, Australians are widely looking for organized programs, weight loss supplements, expert nutritional advice, and medical procedures like bariatric surgery to counteract obesity and its comorbidities. In addition, general practitioners and healthcare professionals now regularly include weight management counseling as part of routine care, driving further demand for individualized and clinically guided weight loss solutions.

Cultural Shift Toward Wellness, Fitness, and Body Aesthetics

The increasing focus on wellness, fitness, and body image is also driving Australia's weight management market. Social media, fitness bloggers, celebrity endorsements, and a general societal shift towards self-care and aesthetics fuel this movement to a large extent. Physical appearance in Australia's current culture is widely linked with confidence, workplace success, and overall quality of life. Such platforms as Instagram, TikTok, and YouTube have been instrumental in setting beauty standards and advocating for fit and toned bodies as the epitome of body perfection. Consequently, an increasing number of consumers particularly millennials and Gen Z—are actively managing their weight not due to medical reasons but as a way of life. This has spawned a surge in demand for boutique fitness studios, plant-based nutrition, wearable fitness devices, and body-sculpting procedures. Furthermore, the popularity of clean eating, biohacking, intermittent fasting, and holistic health ideologies has propelled the weight management industry past the confines of calorie counting or weight loss medication. Consumers today are more interested in sustainability, mental health convergence, and functional fitness. factors that have made the weight management sector diversified. The cultural mainstreaming of fitness as an integral part of identity and self-expression has thus emerged as a principal market driver.

Australia Weight Management Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on diet, service, equipment, and region.

Diet Insights:

• Functional Beverages 
• Functional Food 
• Dietary Supplements 

The report has provided a detailed breakup and analysis of the market based on the diet. This includes functional beverages, functional food, and dietary supplements.

Service Insights:

• Health Clubs 
• Consultation Services 
• Online Weight Loss Services 

A detailed breakup and analysis of the market based on the service have also been provided in the report. This includes health clubs, consultation services, and online weight loss services.

Equipment Insights:

• Fitness Equipment 
  • Cardiovascular Training Equipment 
  • Strength Training Equipment 
  • Others 
• Surgical Equipment
  • Minimally Invasive/Bariatric Equipment
  • Non-Invasive Surgical Equipment

The report has provided a detailed breakup and analysis of the market based on the equipment. This includes fitness equipment (cardiovascular training equipment, strength training equipment, and others) and surgical equipment (minimally invasive/bariatric equipment and non-invasive surgical equipment).

Regional Insights:

• Australia Capital Territory & New South Wales 
• Victoria & Tasmania 
• Queensland 
• Northern Territory & Southern Australia 
• Western Australia 

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Weight Management Market News:

• December 2024: Australia's Therapeutic Goods Administration (TGA) approved Wegovy (semaglutide 2.4 mg) for treating cardiovascular disease in overweight and obese patients, aiming to reduce heart attack, stroke, or death risks. This approval follows the SELECT trial, which demonstrated a 20% reduction in cardiovascular events among participants using Wegovy. The decision highlights the growing recognition of the interconnectedness between obesity and cardiovascular health, potentially expanding the weight management market by introducing a clinically validated treatment option.
• September 2024: ​The TGA approved Mounjaro (tirzepatide) for chronic weight management in adults with obesity or overweight conditions accompanied by comorbidities, expanding its use beyond type 2 diabetes treatment. Eli Lilly Australia plans to surge global production by at least 150% to meet demand.

Australia Weight Management Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia weight management market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia weight management market on the basis of diet?
• What is the breakup of the Australia weight management market on the basis of service?
• What is the breakup of the Australia weight management market on the basis of equipment?
• What is the breakup of the Australia weight management market on the basis of region?
• What are the various stages in the value chain of the Australia weight management market? 
• What are the key driving factors and challenges in the Australia weight management market?
• What is the structure of the Australia weight management market and who are the key players?
• What is the degree of competition in the Australia weight management market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia weight management market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia weight management market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia weight management industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.