Automotive NVH Materials Market

Automotive NVH Materials Market Size:

The global automotive NVH materials market size reached USD 13.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033. The market is growing significantly due to the amplifying demand for improved noise reduction and vehicle comfort. Manufacturers are currently emphasizing on advanced, lightweight materials for noise, vibration, and harshness (NVH) control, principally driven by customer requirements and regulatory policies for more efficient and quieter vehicles.

Automotive NVH Materials Market Analysis:

• Major Market Drivers: The market is majorly driven by the increasing customer demand for comfortable and quieter vehicles. The escalating adoption of electric vehicles (EVs) further bolsters demand for upgraded NVH solutions. In addition, strict government policies associated with environmental concerns and vehicle noise limits prompt manufacturers to opt for sustainable, lightweight NVH materials, reducing emissions and improving fuel efficiency. Moreover, technological advancements in material science, such as improved composites and polymers, are also fostering the automotive NVH materials market growth by enhancing both durability and performance.
• Key Market Trends: Technological innovations are steering the major trends in the global market, with an escalated focus on sustainable production methods and lightweight materials. Rising adoption of EVs is compelling manufacturers to formulate noise-reducing solutions that address the specific demands of EVs, which function more quietly but demand improved vibration control. In addition, the incorporation of recyclable materials and advanced polymers is another key trend, primarily driven by customer demand for eco-friendly vehicles as well as stringent regulatory framework. Advancements in acoustics research also support the market evolution significantly.
• Geographical Trends: Asia Pacific is the leading regional market in the global automotive NVH materials industry, primarily driven by heightening industrialization, rising customer demand for superior-performance vehicles, and increasing vehicle manufacturing. Numerous countries, particularly, India, Japan, and China, are significantly investing in the automotive sector, resulting in an amplified adoption of NVH materials. Moreover, the region’s coast-efficient manufacturing sector also allows automotive producers to adhere to the global NVH policies while maintaining the competitive pricing. In addition, government projects targeted at endorsing EVs adoption and minimizing vehicle noise pollution further bolster the product demand, thereby contributing to the positive automotive NVH materials market outlook in the Asia Pacific region.
• Competitive Landscape: Some of the major market players in the automotive NVH materials industry include BASF SE, The DOW Chemical Company, ExxonMobil, 3M Company, Mitsui Chemicals, Inc., Sumitomo Riko Company Limited, Covestro AG, Celanese Corporation, Huntsman Corporation, Lanxess AG, Borgers AG, among many others.
• Challenges and Opportunities: The market experiences challenges like elevated costs of developing innovative materials and notable fluctuations in raw material prices. However, such challenges offer opportunities for advancements, especially in the development of environmentally friendly, cost-efficient, and lightweight NVH materials. Moreover, the surge in EVs presents substantial opportunities for key players to produce customized NVH systems that address the specific vibration and noise control demands of electric drivetrains. In addition, strict implementation of regulatory policies related to environmental sustainability is also fueling the adoption of biodegradable and recyclable materials in NVH products.
   

Automotive NVH Materials Market Trends:

Magnified Adoption of Electric Vehicles (EVs)

The amplifying popularity of EVs is significantly boosting the demand for upgraded NVH materials in the automotive sector. According to the International Energy Agency, in 2023, around 14 million new electric cars were registered worldwide, bringing the total on-road number to 40 million. Furthermore, electric car sales in the same year witnessed a 35% year-on-year increase, with 3.5 million more units sold in comparison to 2022, accounting for 18% of total vehicle sales. EVs, particularly due to their quieter functioning, demand improved vibration and noise control systems to cater to the heightened awareness of road vibrations and noise. In addition, this trend is compelling manufacturers to develop advanced NVH materials customized for electric drivetrains. As EVs adoption is constantly bolstering worldwide, the market for such materials is anticipated to grow substantially, with an escalated emphasis on environmentally sustainable and lightweight solutions that improve overall vehicle performance as well as comfort. 

Rising Emphasis on Lightweight NVH Materials

Automotive producers are intensely emphasizing on lightweight NVH materials to improve the fuel efficiency of their vehicles and adhere to the strict emission policies. By leveraging advanced polymers or composites, such materials provide efficient vibration and noise management without adding substantial weight to the overall vehicle body. According to the Department of Energy, replacing conventional steel materials with lightweighted ones like polymer composites or carbon fiber can significantly minimize a vehicle’s weight by approximately 50%, resulting in reduced fuel consumption. Furthermore, integrating such advanced materials in one-quarter of the U.S. vehicle fleet can potentially save around 5 billion gallons of fuel yearly by the year 2030. In addition, this trend is especially crucial as automakers aim to balance environmental, comfort, and performance factors. Moreover, the inclination toward lightweight materials is further boosted by the need for enhanced vehicle efficacy, establishing it a critical factor in the formulation of NVH materials across the global automotive industry. 

Incorporation of Sustainable Materials in NVH Systems

Sustainability is emerging as a prime objective in the global automotive NVH materials market, as automakers are currently seeking solutions to lower their environmental impact. As per industry reports, the automotive sector is a key contributor to carbon dioxide emissions. Consequently, in 2023, approximately 480 automotive companies globally committed to reducing their emissions . The increasing demand for eco-friendly materials, such as recyclable polymers or natural fibers, highlights this emerging trend. Moreover, such sustainable alternatives offer efficient noise and vibration management while catering to both customer and regulatory demands for greener automotive systems. In addition, with increasing customer awareness and implementation of stringent environmental standards, the incorporation of sustainable materials is projected to escalate, driving growth as well as innovation in the global market.

Automotive NVH Materials Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product, vehicle type, and application.

Breakup by Product:

• Polyurethane
• Mixed Textiles Fibers
• Fiber Glass
• Polyester Fiber
• NBR
• Polypropylene
• PVC
• Textile Materials (Synthetic) 
• Textile Materials (Cotton)
   

Polyurethane accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes polyurethane, mixed textiles fibers, fiber glass, polyester fiber, NBR, polypropylene, PVC, textile materials (synthetic), and textile materials (cotton). According to the report, polyurethane represented the largest segment.

Polyurethane holds the largest market share mainly due to its exceptional NVH control attributes. This material is extensively leveraged for its durability, lightweight profile, and capability to offer superior sound insulation. In addition, polyurethane’s adaptability in production complicated shapes positions is as an ideal material for manufacturing numerous automotive components, such as headliners, seats, and panels. Moreover, the efficacy and cost-efficiency of polyurethane in lowering both vibration and noise across various type of vehicles further fortify its domination in the global NVH materials market.

Breakup by Vehicle Type:

• Passenger Vehicles
• LCV
• HCV
   

Passenger vehicles hold the largest share of the industry

A detailed breakup and analysis of the market based on the vehicle type have also been provided in the report. This includes passenger vehicles, LCV, and HCV. According to the report, passenger vehicles accounted for the largest market share.

Passenger vehicles are the leading vehicle type extensively leveraging NVH materials. The increasing need for enhanced driving experiences, quieter cabins, and improved comfort in passenger vehicles is significantly spurring the adoption of such materials. Moreover, heightening manufacturing of electric as well as luxury vehicles, which primarily emphasize on vibration control and sound insulation, is further boosting this segment’s expansion in the global market. As per industry reports, electrified vehicles represented 42.4% of luxury vehicle retail registrations in September 2023, reflecting a stable growth of electrified luxury vehicles segment. In addition, strict government rules regarding vehicle noise limit fuels the demand for efficient NVH solutions in passenger vehicles, strengthening their dominant position in the market.

Breakup by Application:

• Trunk Module
• Floor Module 
• Wheel Arches 
• Cockpit Module 
• Roof Module 
• Engine Casing 
• Bonnet Liners
   

Cockpit module represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the application. This includes trunk module, floor module, wheel arches, cockpit module, roof module, engine casing, and bonnet liners. According to the report, cockpit module represented the largest segment.

The cockpit module dominates the application segment, predominantly due to the necessity for vibration as well as noise control within the vehicle cabin. NVH materials are prominently leveraged in the cockpit module to lower noise particularly from the road, air, and engine, improving overall passenger and driver comfort. As vehicle interiors are rapidly becoming functionally robust and complex, need for excellent-performance NVH materials in cockpit modules continues to fuel. In addition, this segment’s significance is further emphasized in electric vehicles, where reduced engine noise increases the need for cabin noise management, as other noises become more noticeable.

Breakup by Region:

• Asia Pacific 
• Europe 
• North America 
• Middle East and Africa
• Latin America
   

Asia Pacific leads the market, accounting for the largest automotive NVH materials market share

The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, Middle East and Africa, and Latin America. According to the report, Asia Pacific represents the largest regional market for automotive NVH materials.

Asia Pacific has emerged as the leading regional market, principally driven by an expanding customer base seeking improved vehicle performance and comfort and robust vehicle manufacturing. As per industry reports, in 2023, Asia Pacific’s light vehicle manufacturing reached a record 51.8 million units, highlighting approximately 10% year-on-year growth. This expansion was propelled by robust production in Japan and China, combined with contributions from India as well as South Korea. Furthermore, China established itself as the leading vehicle exporter globally in the same year. Key automotive companies in countries such as India, China, and Japan are rapidly integrating NVH systems to address both international and regional vibration and noise protocols. In addition, Asia Pacific’s intense competitive manufacturing ecosystem, coupled with government policies prompting electric vehicle purchases, further strengthens its leadership. Moreover, this heightened NVH materials demand is anticipated to magnify as the automotive sector shift toward advanced technology and sustainability. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the automotive NVH materials industry include:

• BASF SE
• The DOW Chemical Company
• ExxonMobil
• 3M Company
• Mitsui Chemicals, Inc.
• Sumitomo Riko Company Limited
• Covestro AG
• Celanese Corporation
• Huntsman Corporation
• Lanxess AG
• Borgers AG
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The market is represented by the presence of key manufacturers emphasizing on product development as well as technological innovations. Numerous enterprises are heavily investing in upgraded materials like sustainable or lightweight composites, to address the transforming customer demand as well as industry standards. In addition, tactical acquisition, mergers, and partnerships are highly prevalent as companies seek to proliferate their market foothold and product portfolios. For instance, in May 2024, BASF SE announced a strategic partnership with 3B Fibreglass to improve sustainable production of its Ultramid polyamide, used in the automotive sector for NVH and other critical application, by leveraging 3B’s sustainably produced fiber glass. Moreover, global players are currently witnessing rising competition from regional firms in emerging economies, where cost-effective manufacturing and increasing automotive needs bolster the competitive dynamics of this evolving market.

Automotive NVH Materials Market News:

• In May 2024, BASF SE unveiled its new Polyurethane Technical Development Center in India. This center will support the market development of polyurethane applications in various sectors, including transportation, where it is extensively leveraged as an NVH material.
• In June 2024, Uniproducts Ltd., a major NVH components manufacturer in India, announced a partnership with Integral Coach Factory, an India-based rail coaches’ manufacturer, to supply sound insulation parts for the country’s fastest train project. By integrating Uniproducts’ advanced insulation materials, these trains are positioned to offer a quieter travel environment to the passengers.
   

Automotive NVH Materials Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the automotive NVH materials market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global automotive NVH materials market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the automotive NVH materials industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.