The global baby oral care products market size reached US$ 1.3 Billion in 2021. As per the analysis by IMARC Group, the top manufacturers in the baby oral care market are establishing integrated market strategies to sustain their profits. They are consistently investing in research and development (R&D) activities to offer innovative and improvised products, such as battery-operated electric toothbrushes with small and replaceable brush heads that help to access hard-to-reach crevices between teeth. These can also be integrated with timers and third-party applications that interactively encourage children to brush for a certain time span. Additionally, manufacturers are introducing organic toothpaste made with natural ingredients, which is healthier and milder for babies. Other product innovations include the incorporation of cartoon characters and bright colors on the packaging to attract kids and the expansion of their portfolios by with multi-functional products. Moreover, leading players in the industry are adopting new methods to increase product visibility and reach geographically remote locations by improving the supply chain and through aggressive promotional activities. Looking forward, the market is expected to reach US$ 1.5 Billion by 2027, exhibiting at a CAGR of 2.5% during 2022-2027.
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Best Baby Oral Care Products Companies, Manufacturers and Brands:
Church & Dwight Co. Inc.
Headquarter: Ewing Township, New Jersey
Church & Dwight CO, Inc. manufactures and markets consumer products under the ARM & HAMMER brand. It is associated with 12 other brands, which have been added to their portfolio through several acquisitions. The company operates in three segments, namely specialty products division, consumer domestic, and consumer international. It trademarks a broad range of baby dental care products that are mainly developed from the base of bicarbonate and other related technologies.
Headquarter: New York, United States
Colgate-Palmolive specializes in the production, distribution and provision of household, health, personal care, and veterinary products and baby diapers, worldwide, including India, Ukraine, the United Kingdom, Italy, and Australia. It manages various brands under its umbrella, such as Colgate, Protex, Sanex, Hill’s Pet Nutrition, Fleecy, and Cuddly. The company gained popularity through the introduction of toothbrush, toothpaste, and mouth wipes for kids under its oral hygiene segment. The oral care business also includes pharmaceutical products for dentists that are mainly sold via retailers, distributors, wholesalers, and e-commerce platforms. The company aims to develop sustainable products and preserve the environment by eliminating waste, conserving natural resources, and decreasing plastic usage.
Johnson & Johnson
Headquarter: New Brunswick, New Jersey, United States
Johnson & Johnson is a multinational corporation that develops pharmaceuticals, medical devices, and consumer packaged goods. The corporation operates with more than 250 subsidiaries across 175 countries. Johnson & Johnson includes numerous household, medications, and first aid supplies, such as Band-Aid brand line of bandages, Neutrogena skin and beauty products, Clean & Clear face wash, and Johnson & Johnson's pharmaceutical arm called Janssen Pharmaceutica. Apart from this, Johnson’s baby products are the most popular segment with some of the common products being baby rash cream, diapers, smart baby monitors, sun care, and others. The company aims to innovate, bring ideas, products, and services to deliver relevant solutions and advance the health and well-being of consumers.
Pigeon Corporation is one of the top manufacturers, purchasers, and sellers of various child, baby care, and nursing products, such as infant formulas, organic baby food, strollers, breast pumps, and baby carriers. The company operates through Lansinoh, Singapore, China, and Domestic Baby & Mother Care Business segments. It primarily researches into the infant and child development, which helps them formulate high-quality breastfeeding- and weening-related, skincare, women’s care, and baby products. This is providing the company with a competitive edge in the global market.
Procter & Gamble (P&G) Company
Headquarter: Cincinnati, Ohio, United States
Procter & Gamble is a US-based multinational corporation focused on the production and distribution of consumer packaged goods. It specializes in a wide range of personal health, hygiene, grooming, beauty, baby, fabric and home care, and feminine and family care products. Under the health care segment, P&G offers baby oral care products through Oral-B Kids brand, which it sells from departmental stores, mass merchandizers, baby stores, wholesalers, pharmacies, and e-commerce retailers. The company also operates various other prominent brands under its umbrella, which include Always, Braun, Gillette, Pantene, Tide, Richardson-Vicks, and Head and shoulders.
Headquarter: London, United Kingdom
Unilever Group is a consumer good company, which along with its subsidiaries, operates in over 190 countries. The brand operates in three divisions, namely beauty and personal care, home care, and food and refreshments. Unilever operates through several brand names, including Knorr, Dove, Axe, Prudent, Hellmann’s, and Lipton. Amongst these, Prudent offers various baby oral care products, such as tooth wipes, silicon finger brushes, toothpaste, and teeth soothers.
About IMARC Group:?IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the baby oral care products industry, which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:?
- Market Research?
- Plant setup?
- Plant Expansion?
- Marketing and sales?
- Procurement and Distribution?
- Innovation and Product Development