Baby Oral Care Products Market

Baby Oral Care Products Market Size:

The global baby oral care products market size reached USD 1.37 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.63 Billion by 2033, exhibiting a growth rate (CAGR) of 1.9% during 2025-2033. The baby oral care products market is primarily driven by the growing pediatric dental concerns, heightened awareness of early oral health, and an increasing emphasis on preventive healthcare practices among parents and caregivers worldwide.

Baby Oral Care Products Market Analysis:

• Major Market Drivers: The growing recognition of the urgency of infant and toddler oral hygiene, increasing concerns about early tooth decay and gum diseases, and technological advancements are yielding innovative, safe oral care solutions tailored for babies.
• Key Market Trends: The rising preference for natural ingredients and fun designs in baby oral care products such as tailored toothbrushes and toothpaste formulations are gaining traction among parents across various age groups.
• Geographical Trends: In the baby oral care products market forecast, developed regions with higher incomes and healthcare access, and emerging markets driven by urbanization and awareness efforts show rising demand for affordable solutions. Regional regulations and cultural preferences shape product formulations and marketing strategies.
• Competitive Landscape: Some of the major baby oral care products companies include Church & Dwight Co., Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, and Unilever Plc, among many others.
• Challenges and Opportunities: The principal challenges and opportunities exist, with players facing scrutiny over ingredient safety and competition from established brands. As outlined in the baby oral care products market overview, opportunities for growth are increasing with expanding product lines, innovative solutions, and collaboration with healthcare professionals, enhancing brand credibility and parental trust.

Baby Oral Care Products Market Trends:

Growing pediatric dental concerns

The rising incidence of a broad range of pediatric dental disorders, including cavities and gum disease, contributes to the sector’s growth. More parents and guardians are aware of the potential dental problems that their babies and young children may experience. According to the CENTERS for DISEASE CONTROL and PREVENTION, from 2017 to March 2020, 46.0% of children aged 2 to 19 years had untreated or restored dental caries in one or more primary or permanent teeth. Moreover, children aged 6 to 8 have experienced a cavity at least in one of their baby (primary) teeth. Hence, the increasing number of dental diseases is raising concern in the industry resulting in rising demand for tailored baby oral care products to address these problems including teething gels, gum massagers, fluoride-free toothpaste, and soft-bristle toothbrushes.

Increasing awareness of early oral health

The market is driven by the increasing awareness of the necessity of early oral care. Growing consciousness has been noticed during recent years as more people become aware of the importance of maintaining oral hygiene from an early period of life. As per the global market for dental caries treatment, the market value reached US$ 7.1 Billion in 2023. Projections from IMARC GROUP anticipate the market to expand further, reaching US$ 10.4 Billion by 2032. This growth trajectory is expected to demonstrate a compound annual growth rate (CAGR) of 4.2% during the period from 2024 to 2032. Additionally, the rising healthcare expenditure and early awareness regarding oral health are contributing to the baby oral care products market growth. As per NATIONAL LIBRARY of MEDICINE, oral hygiene before the eruption of the first tooth was practiced by only 25% of parents. After the eruption of the first tooth, attention to oral hygiene at home increases significantly, with 59% of parents actively engaging in and teaching their children daily oral hygiene routines. Besides this, educational campaigns, the recommendations of healthcare professionals, and easy access to information about the severe outcomes of poor oral hygiene that may occur in a baby are escalating the baby oral care products demand.

Rise in the emphasis on preventive healthcare

The increasing focus on preventive healthcare has made oral care for babies another factor driving the baby oral care products market revenue. Nowadays, parents and caregivers prefer to take an initiative-taking approach to avoid dental issues with infants and toddlers rather than curing them after they appear. Hence, there is a growing demand for oral care products designed specifically for one’s smallest family members, such as soft-bristle toothbrushes and fluoride-free toothpaste. For instance, Marico launched a new addition to its baby oral care lineup, expanding the Parachute Just for Baby Toothpaste (mixed fruit), aimed at providing safe oral care for babies' teeth. This paste is manufactured with purely safe components. In addition, since it is formulated for infant teeth, it is free of fluoride and safe even if swallowed, with a delightful taste. It is available in mixed fruit and orange flavors, which is creating a positive baby oral care products market outlook.

Baby Oral Care Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

• Toothpaste
• Toothbrush
• Others
   

Toothpaste accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrush, and others. According to the report, toothpaste represented the largest segment.

Baby oral care products market recent developments have emphasized the importance of safe and effective toothpaste formulations for infants and toddlers. Toothpaste is formulated specifically for infants and toddlers, serving as a basis for the cultivation of oral care ethos. The most significant aspect of toothpaste for children is that it contains fluoride-free formulas and tastes good while brushing. Parents have faith in toothpaste produced with safe ingredients. As the recognition of safeguarding against early-on dental problems grows, the need for robust and child-friendly toothpaste burgeons. For instance, COLGATE-PALMOLIVE, a prominent global leader in oral care and other products, offers Colgate baby toothpaste for 0-2-year-old babies with 0% artificial flavors, sweeteners, preservatives, and colors. It is also fluoride-free, safe to swallow, and available in natural fruit flavors.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Departmental Stores
• Convenience Stores
• Online
• Others
   

Supermarkets and hypermarkets hold the largest share of the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, departmental stores, convenience stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets are large-scale retail hubs where a buyer can find almost any product under one roof. It offers bestsellers and extensive dedicated departments for baby and toddler products, making baby oral care products available to parents at the time of their regular shopping. Moreover, in a hypermarket, there are always promotions or bundle offers, which give added incentives to shoppers to buy in bulk. Moreover, the increasing number of spacious and functional supermarkets are also attracting consumers. As per the FOOD INDUSTRY ASSOCIATION, in 2022, the average size of a grocery store is 48,415 square feet, and the average share of selling space is 71% of grocery stores of the total space. In the same year, supermarket sales reached $1 Trillion. As per the Institute for Operations Research and the Management Sciences (INFORMS), in the Indian market, the supermarket is the leading with a 49% market share, followed by convenience stores at 43% and hypermarkets at 8% in 2021. Thus, the baby oral care products market recent opportunities are creating a presence of numerous available brands which allows parents to select the most suitable product for their child, thereby expanding the market space significantly.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

Asia Pacific leads the market, accounting for the largest baby oral care products market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific represents the largest regional market for baby oral care products.

The Asia Pacific leads the market due to strong population growth, primarily in China and India. It creates a significant consumer population for baby oral care products. Increased disposable income in several countries enables parents to purchase high-quality oral care products. As per the National Commission on Macroeconomics & Health report by the Ministry of Health & Family Welfare, Government of India, indicates that dental caries prevalence among all age groups is 50%, and periodontal diseases, including severe forms, affect 45% of individuals aged 15 years and above. Additionally, malocclusion affects 32.50% of children aged 9 to 14 years. Thus, it underlines the importance of oral health and the necessity of precautions with baby oral care products by parents. As awareness about oral health at an earlier age increases, and parents aim to prevent dental problems in their children from infancy, the market for baby oral care products is expected to keep growing rapidly to address these concerns.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the baby oral care products industry include Church & Dwight Co., Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, Unilever Plc, etc.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• Currently, major players in the baby oral care products industry are concentrating on innovation and safety. They are creating exclusive toothbrushes and toothpaste formulations designed uniquely for various age groups of infants and toddlers. Additionally, many businesses are adopting natural and organic ingredients, responding to parents’ increased interest in healthier options for their children. For instance, in 2022, Davids Natural Toothpaste unveiled its latest offering, a premium toothpaste suitable for kids and adults. This fluoride-free toothpaste is flavored with enchanting watermelon and strawberry, ensuring a refreshing and clean mouthfeel. Its high-performance formula whitens teeth, removes plaque, safely and effectively, and refreshes breath. Besides this, companies are also offering interactive features, such as new designs and flavors, to make oral care more engaging for young users, thereby increasing brand loyalty and market competitiveness.

Baby Oral Care Products Market News:

• May 2022: Colgate-Palmolive Company partnered with the ISS U.S. National Lab to launch missions into microgravity, focusing on oral and skin care, an unprecedented level of scientific inquiry and product development. Venturing into space’s unique conditions, Colgate-Palmolive is dedicated to expanding the understanding of how these products function outside Earth’s environment. These missions promise to generate critical information on the challenges astronauts face in maintaining oral and skin health in microgravity, where the reduction of typical gravitational effects poses significant challenges.

Baby Oral Care Products Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the baby oral care products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global baby oral care products market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the baby oral care products industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.