The global baby oral care products market reached a value of US$ 1.2 Billion in 2018. Oral care refers to the practice of keeping a clean and disease-free mouth, which is extremely important for all individuals, especially for babies, once they start the process of teething. A baby’s temporary teeth start appearing at the age of around four months, and it is imperative to care for oral hygiene in order to prevent cavities, tooth decay or gum diseases. Baby oral care products are available in various forms such as toothpaste with mild or strong formula or with natural and herbal ingredients and toothbrushes with soft, gentle or long bristles.
The frequent occurrence of tooth decay and other oral issues, such as Early Childhood Caries (ECC) that has a long-term effect on the oral health of the child, is catalyzing the demand for baby oral care products. With growing spending capacity, consumers are now more inclined toward purchasing premium and innovative products. Furthermore, rising urbanization resulting in increased exposure to popular baby oral care products and increasing awareness about baby oral hygiene are also catalyzing the growth of the market. Other factors driving the market include strong growth from emerging markets such as India and China, product innovations, rising demand for value added products, etc. On account of these factors, the market value is projected to reach US$ 1.4 Billion by 2024, registering a CAGR of 2% during 2019-2024.
Market Breakup by Product:
Currently, toothpaste is the most popular oral care product. With the growing popularity of organic products, manufacturers have started introducing new variants of toothpaste with attractive packaging.
Market Breakup by Distribution Channel:
The report finds that supermarkets and hypermarkets exhibit a clear dominance over other distribution channels as they offer easy access, along with a wide variety of products and brands to consumers.
Market Breakup by Region:
At present, Asia Pacific is the biggest market for baby oral care products, holding the majority of the market share. This can be attributed to a rapid rise in birth rates and increasing awareness among parents to maintain the oral health of their babies.
The report has analyzed the competitive landscape of the market with some of the key players being Church & Dwight Co., Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, and Unilever Plc.
Key Questions Answered in This Report:
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