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Baby Oral Care Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global baby oral care products market size reached US$ 1.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1.5 Billion by 2028, exhibiting a growth rate (CAGR) of 2.1% during 2023-2028.

Oral care is the practice of keeping the mouth healthy, germ-free, and hygienic by routinely cleaning the teeth and gums, which is highly imperative for all individuals, especially babies. Baby oral care products are presently available in various forms, such as baby silicon hand brushes with soft and gentle bristles, tooth massagers, and toothpaste with mild, natural, and herbal ingredients. They help avoid oral disorders, such as tooth decay, cavities, gum diseases, tongue thirsting, and foul breathing by keeping teeth and gum clean and bacteria-free. As a result, baby oral products are gaining immense traction among the masses across the globe.

 

 
 

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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Global Baby Oral Care Products Market Trends:

The rising occurrence of oral diseases among babies, such as early childhood caries (ECC), represents one of the key factors catalyzing the demand for baby oral care products across the globe. In addition, the inflating disposable income level, along with the shifting inclination of consumers towards premium product variants, is positively influencing the market. Besides this, rising health consciousness and the growing awareness among parents about early childhood oral hygiene are offering a favorable market outlook. Additionally, leading market players are diversifying their product portfolio by formulating innovative baby oral care products, such as bamboo toothbrushes and chemical-free toothpaste made with fruits, to increase profitability and expand market reach. Furthermore, the expansion of organized distribution channels, including supermarkets, hypermarkets, grocery stores, convenience stores, and departmental stores, is offering lucrative growth opportunities to manufacturers. In line with this, the proliferation of online distribution channels providing seamless access to a wide range of products, doorstep delivery, and secured payment methods is bolstering the market growth. Moreover, various government agencies and non-government organizations (NGOs) are financing numerous online and offline campaigns to educate individuals about the importance of maintaining oral hygiene, which is anticipated to drive the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global baby oral care products market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

  • Toothpaste
  • Toothbrush
  • Others
     

Toothpaste currently represents the most popular baby oral care product as it contains fluoride, which helps prevent cavities, gum diseases, and tooth decay.

Breakup by Distribution Channel:

 

 
 

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  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others
     

Supermarkets and hypermarkets presently exhibit a clear dominance in the market as they offer easy access and a wide variety of products and brands to consumers.

Breakup by Region:

 

 
 

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  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
     

The Asia Pacific currently enjoys the leading position in the market due to a rapid rise in birth rates and the increasing awareness among parents to maintain the oral health of their babies.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Church & Dwight Co. Inc., Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Procter & Gamble (P&G) Company, Pigeon Corporation, and Unilever Plc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Product, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Church & Dwight Co., Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, and Unilever Plc
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$  2499
Five User License:US$ 3499
Corporate License:US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Baby Oral Care Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact COVID-19
    5.4    Market Breakup by Product
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
6   Market Breakup by Product
    6.1    Toothpaste
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Toothbrush
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Others
        6.3.1    Market Trends
        6.3.2    Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Departmental Stores
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Convenience Stores
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Online
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8   Market Breakup by Region
    8.1    Europe
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    North America
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Asia Pacific
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Middle East and Africa
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Latin America
        8.5.1    Market Trends
        8.5.2    Market Forecast
9   SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10  Value Chain Analysis
11  Porters Five Forces Analysis

    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12  Price Analysis
    12.1    Price Indicators
    12.2    Price Structure
    12.3    Margin Analysis
13  Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
       13.3.1    Church & Dwight Co., Inc.
       13.3.2    Colgate-Palmolive Company
       13.3.3    Johnson & Johnson
       13.3.4    Procter & Gamble (P&G) Company
       13.3.5    Pigeon Corporation
       13.3.6    Unilever Plc
 

List of Figures

Figure 1: Global: Baby Oral Care Products Market: Major Drivers and Challenges
Figure 2: Global: Baby Oral Care Products Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Baby Oral Care Products Market: Breakup by Product (in %), 2022
Figure 4: Global: Baby Oral Care Products Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Baby Oral Care Products Market: Breakup by Region (in %), 2022
Figure 6: Global: Baby Oral Care Products Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 7: Global: Baby Oral Care Products Industry: SWOT Analysis
Figure 8: Global: Baby Oral Care Products Industry: Value Chain Analysis
Figure 9: Global: Baby Oral Care Products Industry: Porter’s Five Forces Analysis
Figure 10: Global: Baby Oral Care Products (Toothpaste) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Baby Oral Care Products (Toothpaste) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Baby Oral Care Products (Toothbrush) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Baby Oral Care Products (Toothbrush) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Baby Oral Care Products (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Baby Oral Care Products (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Baby Oral Care Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 17: Global: Baby Oral Care Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 18: Global: Baby Oral Care Products Market: Sales through Departmental Stores (in Million US$), 2017 & 2022
Figure 19: Global: Baby Oral Care Products Market Forecast: Sales through Departmental Stores (in Million US$), 2023-2028
Figure 20: Global: Baby Oral Care Products Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 21: Global: Baby Oral Care Products Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 22: Global: Baby Oral Care Products Market: Online Sales (in Million US$), 2017 & 2022
Figure 23: Global: Baby Oral Care Products Market Forecast: Online Sales (in Million US$), 2023-2028
Figure 24: Global: Baby Oral Care Products Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 25: Global: Baby Oral Care Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 26: Europe: Baby Oral Care Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Europe: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: North America: Baby Oral Care Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: North America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Asia Pacific: Baby Oral Care Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Asia Pacific: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Middle East and Africa: Baby Oral Care Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Middle East and Africa: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Latin America: Baby Oral Care Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Latin America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2023-2028

List of Tables

Table 1: Global: Baby Oral Care Products Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Baby Oral Care Products Market Forecast: Breakup by Product (in Million US$), 2023-2028
Table 3: Global: Baby Oral Care Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 4: Global: Baby Oral Care Products Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 5: Global: Baby Oral Care Products Market Structure
Table 6: Global: Baby Oral Care Products Market: Key Players


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Key Questions Answered in This Report

The global baby oral care products market was valued at US$ 1.3 Billion in 2022.

We expect the global baby oral care products market to exhibit a CAGR of 2.1% during 2023-2028.

The rising awareness among parents towards early childhood oral hygiene, along with the advent of organic products, such as bamboo toothbrushes and chemical-free toothpaste made with fruits, is primarily driving the global baby oral care products market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby oral care products.

Based on the product, the global baby oral care products market has been segmented into toothpaste, toothbrush, and others. Currently, toothpaste accounts for the majority of the total market share.

Based on the distribution channel, the global baby oral care products market can be bifurcated into supermarkets and hypermarkets, departmental stores, convenience stores, online, and others. Among these, supermarkets and hypermarkets exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific currently dominates the global market.

Some of the major players in the global baby oral care products market include Church & Dwight Co. Inc., Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Procter & Gamble (P&G) Company, Pigeon Corporation, and Unilever Plc.

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