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Baby Oral Care Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global baby oral care products market reached a value of US$ 1.2 Billion in 2018. Oral care refers to the practice of keeping a clean and disease-free mouth, which is extremely important for all individuals, especially for babies, once they start the process of teething. A baby’s temporary teeth start appearing at the age of around four months, and it is imperative to care for oral hygiene in order to prevent cavities, tooth decay or gum diseases. Baby oral care products are available in various forms such as toothpaste with mild or strong formula or with natural and herbal ingredients and toothbrushes with soft, gentle or long bristles.

Baby Oral Care Products Market

The frequent occurrence of tooth decay and other oral issues, such as Early Childhood Caries (ECC) that has a long-term effect on the oral health of the child, is catalyzing the demand for baby oral care products. With growing spending capacity, consumers are now more inclined toward purchasing premium and innovative products. Furthermore, rising urbanization resulting in increased exposure to popular baby oral care products and increasing awareness about baby oral hygiene are also catalyzing the growth of the market. Other factors driving the market include strong growth from emerging markets such as India and China, product innovations, rising demand for value added products, etc. On account of these factors, the market value is projected to reach US$ 1.4 Billion by 2024, registering a CAGR of 2% during 2019-2024.

Report Coverage:

Market Breakup by Product:

  • Toothpaste
  • Toothbrush
  • Others

 

Currently, toothpaste is the most popular oral care product. With the growing popularity of organic products, manufacturers have started introducing new variants of toothpaste with attractive packaging.

Market Breakup by Distribution Channel:

Baby Oral Care Market Size

  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others

 

The report finds that supermarkets and hypermarkets exhibit a clear dominance over other distribution channels as they offer easy access, along with a wide variety of products and brands to consumers.

Market Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

 

At present, Asia Pacific is the biggest market for baby oral care products, holding the majority of the market share. This can be attributed to a rapid rise in birth rates and increasing awareness among parents to maintain the oral health of their babies.

Competitive Landscape:

The report has analyzed the competitive landscape of the market with some of the key players being Church & Dwight Co., Inc., Colgate-Palmolive Company, Johnson & Johnson, Procter & Gamble (P&G) Company, Pigeon Corporation, and Unilever Plc.

Key Questions Answered in This Report:

  • How has the global baby oral care products market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global baby oral care products industry?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global baby oral care products industry?
  • What are the key driving factors and challenges in the global baby oral care products industry?
  • What is the structure of the global baby oral care products industry and who are the key players?
  • What is the degree of competition in the global baby oral care products industry?
  • What are the profit margins in the global baby oral care products industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Baby Oral Care Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Region
    5.6    Market Forecast
6    Market Breakup by Product
    6.1    Toothpaste
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Toothbrush
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Others
        6.3.1    Market Trends
        6.3.2    Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Departmental Stores
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Convenience Stores
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Online
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8    Market Breakup by Region
    8.1    Europe
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    North America
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Asia Pacific
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Middle East and Africa
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Latin America
        8.5.1    Market Trends
        8.5.2    Market Forecast
9    SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis
11    Porters Five Forces Analysis

    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12    Price Analysis
    12.1    Price Indicators
    12.2    Price Structure
    12.3    Margin Analysis
13    Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
    13.3.1    Church & Dwight
    13.3.2    Colgate-Palmolive
    13.3.3    Johnson & Johnson
    13.3.4    Procter & Gamble (P&G)
    13.3.5    Pigeon
    13.3.6    Unilever


List of Figures

Figure 1: Global: Baby Oral Care Products Market: Major Drivers and Challenges
Figure 2: Global: Baby Oral Care Products Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Baby Oral Care Products Market: Breakup by Product (in %), 2018
Figure 4: Global: Baby Oral Care Products Market: Breakup by Distribution Channel (in %), 2018
Figure 5: Global: Baby Oral Care Products Market: Breakup by Region (in %), 2018
Figure 6: Global: Baby Oral Care Products Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 7: Global: Baby Oral Care Products Industry: SWOT Analysis
Figure 8: Global: Baby Oral Care Products Industry: Value Chain Analysis
Figure 9: Global: Baby Oral Care Products Industry: Porter’s Five Forces Analysis
Figure 10: Global: Baby Oral Care Product (Toothpaste) Market: Sales Value (in Million US$), 2013-2018
Figure 11: Global: Baby Oral Care Products (Toothpaste) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 12: Global: Baby Oral Care Products (Toothbrush) Market: Sales Value (in Million US$), 2013-2018
Figure 13: Global: Baby Oral Care Products (Toothbrush) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Global: Baby Oral Care Products (Other Product Types) Market: Sales Value (in Million US$), 2013-2018
Figure 15: Global: Baby Oral Care Products (Other Product Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: Baby Oral Care Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2013-2018
Figure 17: Global: Baby Oral Care Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 18: Global: Baby Oral Care Market: Sales through Departmental Stores (in Million US$), 2013-2018
Figure 19: Global: Baby Oral Care Market Forecast: Sales through Departmental Stores (in Million US$), 2019-2024
Figure 20: Global: Baby Oral Care Market: Sales through Convenience Stores (in Million US$), 2013-2018
Figure 21: Global: Baby Oral Care Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 22: Global: Baby Oral Care Market: Online Sales (in Million US$), 2013-2018
Figure 23: Global: Baby Oral Care Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 24: Global: Baby Oral Care Market: Sales through Other Distribution Channels (in Million US$), 2013-2018
Figure 25: Global: Baby Oral Care  Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 26: Europe: Baby Oral Care Products Market: Sales Value (in Million US$), 2013-2018
Figure 27: Europe: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: North America: Baby Oral Care Products Market: Sales Value (in Million US$), 2013-2018
Figure 29: North America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Asia Pacific: Baby Oral Care Products Market: Sales Value (in Million US$), 2013-2018
Figure 31: Asia Pacific: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Middle East and Africa: Baby Oral Care Products Market: Sales Value (in Million US$), 2013-2018
Figure 33: Middle East and Africa: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Latin America: Baby Oral Care Products Market: Sales Value (in Million US$), 2013-2018
Figure 35: Latin America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2019-2024


List of Tables

Table 1: Global: Baby Oral Care Products Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Baby Oral Care Products Market Forecast: Breakup by Product (in Million US$), 2019-2024
Table 3: Global: Baby Oral Care Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 4: Global: Baby Oral Care Products Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 5: Global: Baby Oral Care Products Market Structure
Table 6: Global: Baby Oral Care Products Market: Key Players

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