The global baby oral care products market reached a value of US$ 1.2 Billion in 2018. Oral care refers to the practice of keeping a clean and disease-free mouth, which is extremely important for all individuals, especially for babies once they start the process of teething. A baby’s temporary teeth start appearing at the age of around four months, and it is imperative to care for oral hygiene in order to prevent cavities, tooth decay or gum diseases. Baby oral care products are available in various forms such as toothpaste with mild or strong formula or with natural and herbal ingredients and toothbrushes with soft, gentle or long bristles.
The frequent occurrence of tooth decay and other oral issues such as Early Childhood Caries (ECC) that has a long-term effect on the oral health of the child is catalyzing the demand for baby oral care products. With growing spending capacity, consumers are now more inclined toward purchasing premium and innovative products. Furthermore, rising urbanization resulting in increased exposure to popular baby oral care products and increasing awareness about baby oral hygiene are also catalysing the growth of the market. Other factors driving the market include strong growth from emerging markets such as India and China, product innovations, rising demand for value added products, etc.
IMARC Group’s latest report provides a deep insight into the global baby oral care products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global baby oral care products market in any manner.
The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight, Colgate-Palmolive, Johnson & Johnson, Procter & Gamble (P&G), Pigeon, Unilever, etc.
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