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The global bath soap market size was valued at US$ 21.8 Billion in 2021.
We expect the global bath soap market to exhibit a CAGR of 4.3% during 2022-2027.
The rising popularity of eco-friendly bath soaps made from organic and vegan ingredients is primarily catalyzing the global bath soap market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of bath soaps.
Based on the product type, the global bath soap market can be bifurcated into premium products and mass products. Currently, mass products hold majority of the market share.
Based on the form, the global bath soap market has been divided into solid bath soaps and liquid bath soaps, where solid bath soaps currently exhibit a clear dominance in the market.
Based on the distribution channel, the global bath soap market can be segmented into convenience stores, supermarkets and hypermarkets, pharmacies, specialty stores, online, and others. Among these, convenience stores currently account for the largest market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific currently dominates the global market.
Some of the major players in the global bath soap market include Procter & Gamble Company, Unilever NV/PLC, and Colgate-Palmolive Company.
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