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The global bath soap market size was valued at US$ 20.8 Billion in 2020.
According to the estimates by IMARC Group, the global bath soap market is expected to witness a CAGR of 5% from 2021 to 2026.
The growing consumer awareness towards maintaining proper health and hygiene represents one of the key drivers for the global bath soap market.
The emergence of innovative product variants with natural and organic ingredients, such as aloe vera, shea butter, sea salt, lavender, calendula, etc., represents one of the key trends in the global bath soap market.
Sudden outbreak of the COVID-19 pandemic has led to a dynamic shift in the sales of bath soaps from brick-and-mortar channels towards e-commerce platforms.
On the basis of the product type, the market has been bifurcated into premium and mass products. Currently, mass products hold the majority of the total market share.
On the basis of the form, the market has been divided into solid and liquid bath soaps. Among these, solid bath soaps represent the largest segment.
On the basis of the distribution channel, the market has been segmented into convenience stores, supermarkets and hypermarkets, pharmacies, specialty stores, and online. At present, convenience stores exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.
The key companies in the global bath soap market are Procter & Gamble Company, Unilever NV/PLC, Colgate-Palmolive Company, etc.
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