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Bath Soap Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global bath soap market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 4.6% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different industries. These insights are included in the report as a major market contributor.

Bath soaps are personal care products made from a combination of alkalis, such as caustic soda and caustic potash. They also comprise glycerin, animal or vegetable fats, propylene glycol, allantoin, sodium laureth sulfate (SLS), and triethanolamine. They assist in unclogging pores, removing dirt and debris, and conditioning the skin. As they aid in maintaining the overall hygiene of an individual and are available in the form of powder, bar, flakes, or liquid, the demand for bath soaps is escalating across the globe.

 

 
 

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Bath Soap Market Trends:

Due to the significant rise in pollution levels , there is an increase in the utilization of bath soaps around the world for protecting skin from infectious pollutants. This represents one of the key factors positively influencing the market. Apart from this, the easy availability of eco-friendly bath soaps made from organic and vegan ingredients are strengthening the growth of the market. Furthermore, leading players are focusing on the launch of innovative products with attractive and biodegradable packaging to expand their product portfolio. These players are also introducing premium product variants, which are made using an exotic ingredient selection, on account of improved living standards and growing awareness among the masses about personal hygiene. Besides this, they are considerably investing in engaging promotional campaigns like celebrity endorsements to create brand presence and expand the overall sales. Besides this, the rising cases of coronavirus disease (COVID-19) are positively influencing the sales of bath soaps via online distribution channels across the globe. This can be accredited to the implementation of stringent lockdown regulations in numerous counties and the surging need for the adoption of social distancing measures.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global bath soap market report, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on product type, form, distribution channel, and region.

Breakup by Product Type:

 

 
 

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  • Premium Products
  • Mass Products

 

At present, mass products account for the majority of the total market share as they are affordable as compared to premium products.

Breakup by Form:

  • Solid Bath Soaps
  • Liquid Bath Soaps

 

Presently, solid bath soaps hold the largest market share as their packaging is more eco-friendly.

Breakup by Distribution Channel:

  • Supermarkets and hypermarkets
  • Convenience stores
  • Pharmacies
  • Specialty Stores
  • Online
  • Offline

 

Currently, the sales of bath soaps are increasing via convenience stores as they offer 24-hour service.

Breakup by Region:

  • Asia Pacific
  • Europe
  • North America
  • Latin America
  • Middle East and Africa

 

Amongst these, Asia Pacific enjoys the leading position in the market due to the significantly growing population in the region.

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

This report provides a deep insight into the global bath soap industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a bath soap manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the bath soap industry in any manner.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Bath Soap Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Region
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Form
    5.7    Market Breakup by Distribution Channel
    5.8    Market Forecast 
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Research and Development
        5.10.2    Raw Material Procurement
        5.10.3    Manufacturing
        5.10.4    Distribution
        5.10.5    Exports
        5.10.6    Retailers
        5.10.7    End-Use
    5.11 Porter’s Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Key Price Indicators
        5.12.2    Price Structure
        5.12.3    Margin Analysis
    5.13    Key Market Drivers and Success Factors
6   Performance of Key Regions
    6.1    Asia Pacific
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Europe
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    North America
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Latin America
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Middle East and Africa
        6.5.1 Market Trends
        6.5.2 Market Forecast
7   Performance by Product Type
    7.1    Premium Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Mass Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Performance by Form
    8.1    Solid Bath Soaps
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Liquid Bath Soaps
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Performance by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Convenience Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Pharmacies
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Specialty Stores
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Online
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Others
        9.6.1 Market Trends
        9.6.2 Market Forecast
10   Competitive Landscape
    10.1    Competitive Structure
    10.2    Market Breakup of Key Players
11   Bath Soap Manufacturing Process
    11.1    Product Overview
    11.2    Detailed Process Flow
    11.3    Various Types of Unit Operations Involved
    11.4    Mass Balance and Raw Material Requirements
12   Project Details, Requirements and Costs Involved
    12.1    Land Requirements and Expenditures
    12.2    Construction Requirements and Expenditures
    12.3    Plant Layout
    12.4    Plant Machinery
    12.5    Raw Material Requirements and Expenditures
    12.6    Raw Material and Final Product Pictures
    12.7    Packaging Requirements and Expenditures
    12.8    Transportation Requirements and Expenditures
    12.9    Utility Requirements and Expenditures
    12.10    Manpower Requirements and Expenditures
    12.11    Other Capital Investments
13   Loans and Financial Assistance
14   Project Economics

    14.1    Capital Cost of the Project
    14.2    Techno-Economic Parameters
    14.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    14.4    Taxation and Depreciation
    14.5    Income Projections
    14.6    Expenditure Projections
    14.7    Financial Analysis
    14.8    Profit Analysis
15   Key Player Profiles
    15.1    Procter and Gamble
          15.1.1 Company Overview
          15.1.2 Description
          15.1.3 Product Portfolio
          15.1.4 SWOT
          15.1.5 Financials
    15.2    Unilever
          15.2.1 Company Overview
          15.2.2 Description
          15.2.3 Product Portfolio
          15.2.4 SWOT
          15.2.5 Financials
    15.3    Colgate Palmolive
          15.3.1 Company Overview
          15.3.2 Description
          15.3.3 Product Portfolio
          15.3.4 SWOT
          15.3.5 Financials

List of Figures

Figure 1: Global: Bath Soap Market: Major Drivers and Drivers
Figure 2: Global: Bath Soap Market: Value Trends (in Billion US$), 2015-2020
Figure 3: Global: Bath Soap Market: Breakup by Region (in %), 2020
Figure 4: Global: Bath Soap Market: Breakup by Product Type (in %), 2020
Figure 5: Global: Bath Soap Market: Breakup by Form (in %), 2020
Figure 6: Global: Bath Soap Market: Breakup by Distribution Channel (in %), 2020
Figure 7: Global: Bath Soap Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 8: Global: Bath Soap Industry: SWOT Analysis
Figure 9: Global: Bath Soap Industry: Value Chain Analysis
Figure 10: Global: Bath Soap Industry: Porter’s Five Forces Analysis
Figure 11: Bath Soap Market: Price Structure (US$/Unit)
Figure 12: Asia Pacific: Bath Soap Market (in Million US$), 2015 & 2020
Figure 13: Asia Pacific: Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 14: Europe: Bath Soap Market (in Million US$), 2015 & 2020
Figure 15: Europe: Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 16: North America: Bath Soap Market (in Million US$), 2015 & 2020
Figure 17: North America: Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 18: Latin America: Bath Soap Market (in Million US$), 2015 & 2020
Figure 19: Latin America: Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 20: Middle East and Africa: Bath Soap Market (in Million US$), 2015 & 2020
Figure 21: Middle East and Africa: Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 22: Global: Premium Bath Soap Market (in Million US$), 2015 & 2020
Figure 23: Global: Premium Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 24: Global: Mass Bath Soap Market (in Million US$), 2015 & 2020
Figure 25: Global: Mass Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 26: Global: Solid Bath Soap Market (in Million US$), 2015 & 2020
Figure 27: Global: Solid Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 28: Global: Liquid Bath Soap Market (in Million US$), 2015 & 2020
Figure 29: Global: Liquid Bath Soap Market Forecast (in Million US$), 2021-2026
Figure 30: Global: Bath Soap Market: Sales through Supermarkets & Hypermarkets (in Million US$), 2015 & 2020
Figure 31: Global: Bath Soap Market Forecast: Sales through Supermarkets & Hypermarkets (in Million US$), 2021-2026
Figure 32: Global: Bath Soap Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 33: Global: Bath Soap Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 34: Global: Bath Soap Market: Sales through Pharmacies (in Million US$), 2015 & 2020
Figure 35: Global: Bath Soap Market Forecast: Sales through Pharmacies (in Million US$), 2021-2026
Figure 36: Global: Bath Soap Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
Figure 37: Global: Bath Soap Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
Figure 38: Global: Bath Soap Market: Sales through Online Sales (in Million US$), 2015 & 2020
Figure 39: Global: Bath Soap Market Forecast: Sales through Online Sales (in Million US$), 2021-2026
Figure 40: Global: Bath Soap Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 41: Global: Bath Soap Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 42: Bath Soap Manufacturing Plant: Detailed Process Flow
Figure 43: Bath Soap Manufacturing Process: Conversion Rate of Feedstocks
Figure 44: Bath Soap Manufacturing Plant: Proposed Plant Layout
Figure 45: Bath Soap Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 46: Bath Soap Industry: Profit Margins at Various Levels of the Supply Chain
Figure 47: Bath Soap Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: Global: Bath Soap Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Bath Soap Market Forecast: Breakup by Region, (in Million US$) 2021-2026
Table 3: Global: Bath Soap Market Forecast: Breakup by Product Type, (in Million US$) 2021-2026
Table 4: Global: Bath Soap Market Forecast: Breakup by Form, (in Million US$) 2021-2026
Table 5: Global: Bath Soap Market Forecast: Breakup by Distribution Channel, (in Million US$) 2021-2026
Table 6: Global: Bath Soap Market: Competitive Structure
Table 7: Global: Bath Soap Market: Key Players
Table 8: Bath Soap Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 9: Bath Soap Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 10: Bath Soap Manufacturing Plant: Costs Related to Machinery Unit (in US$)
Table 11: Bath Soap Manufacturing Plant: Raw Material Requirements and Expenditures
Table 12: Bath Soap Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 13: Bath Soap Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Bath Soap Manufacturing Plant: Capital Costs (in US$)
Table 16: Bath Soap Manufacturing Plant: Techno-Economic Parameters
Table 17: Bath Soap Manufacturing Plant: Taxation and Depreciation
Table 18: Bath Soap Manufacturing Plant: Income Projections (in US$)
Table 19: Bath Soap Manufacturing Plant: Expenditure Projections (in US$)
Table 20: Bath Soap Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 21: Bath Soap Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 22: Bath Soap Manufacturing Plant: Profit and Loss Account (in US$)

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Key Question Answered in this Report

The global bath soap market size was valued at US$ 20.8 Billion in 2020.

According to the estimates by IMARC Group, the global bath soap market is expected to witness a CAGR of 5% from 2021 to 2026.

The growing consumer awareness towards maintaining proper health and hygiene represents one of the key drivers for the global bath soap market.

The emergence of innovative product variants with natural and organic ingredients, such as aloe vera, shea butter, sea salt, lavender, calendula, etc., represents one of the key trends in the global bath soap market.

Sudden outbreak of the COVID-19 pandemic has led to a dynamic shift in the sales of bath soaps from brick-and-mortar channels towards e-commerce platforms.

On the basis of the product type, the market has been bifurcated into premium and mass products. Currently, mass products hold the majority of the total market share.

On the basis of the form, the market has been divided into solid and liquid bath soaps. Among these, solid bath soaps represent the largest segment.

On the basis of the distribution channel, the market has been segmented into convenience stores, supermarkets and hypermarkets, pharmacies, specialty stores, and online. At present, convenience stores exhibit a clear dominance in the market.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.

The key companies in the global bath soap market are Procter & Gamble Company, Unilever NV/PLC, Colgate-Palmolive Company, etc.

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