Europe Bath Soap Market to Reach US$ 9.8 Billion by 2032, Stimulated by the Rising Focus on Personal Hygiene

July 27, 2023 | Retail

According to the latest report by IMARC Group, titled “Europe Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, and Others), and Country 2024-2032,” the Europe bath soap market size reached US$ 6.7 Billion in 2023. Bath soap, commonly referred to as soap, is a cleansing agent specifically formulated for use during bathing or showering. It is a personal care product designed to remove dirt, oils, and impurities from the skin, leaving it clean and refreshed. Soap is available in various forms, such as bars, liquids, gels, and foams, offering consumers a wide range of choices based on personal preferences. The main ingredients in bath soap include fats or oils, water, and an alkali, such as sodium hydroxide or potassium hydroxide. The process of saponification occurs when these ingredients are combined, resulting in the formation of soap molecules. Additionally, soap formulations may contain fragrances, colors, moisturizers, and other additives to enhance the sensory experience and provide additional benefits for the skin. When used with water, soap creates a lather that helps to lift away dirt and oil from the skin's surface. The soap molecules work by attaching to dirt particles and oils, allowing them to be rinsed off easily. Moreover, soap helps remove bacteria and other microorganisms from the skin, contributing to good hygiene. Bath soap not only cleanses the skin but also plays a vital role in maintaining its health. It helps to remove dead skin cells, unclog pores, and prevent bacterial growth, reducing the risk of skin infections. Furthermore, certain types of soap are specifically formulated to address specific skin concerns, such as dryness, sensitivity, or acne.

Europe Bath Soap Market Trends:

Consumers in Europe are becoming more conscious of their personal care routines and are increasingly becoming inclined toward using high-quality and premium bath soaps. They seek products that offer additional benefits such as moisturizing properties, natural ingredients, and specific fragrances. As a result, manufacturers are continuously innovating and introducing new products to cater to these evolving preferences. Additionally, personal hygiene has gained significant importance, particularly during the outbreak of the COVID-19 pandemic. People are paying more attention to handwashing and overall cleanliness. Bath soaps, being an essential part of personal hygiene, have witnessed increased demand. Consumers are looking for products that effectively cleanse and disinfect the skin, providing a sense of safety and protection. Other than this, Europe has a relatively high disposable income level, which enables consumers to spend more on personal care products. As a result, they are willing to invest in premium and specialty bath soaps that offer superior quality, luxurious experiences, and added benefits. This factor contributes to the growth of the bath soap market in the region. Besides this, the Europe market offers a diverse range of bath soaps, catering to different consumer preferences and needs. From organic and natural formulations to antibacterial and moisturizing variants, there is a wide variety of options available. This extensive product range allows consumers to choose products that align with their specific requirements, leading to market growth. Looking forward, the market value is projected to reach US$ 9.8 Billion by 2032, expanding at a CAGR of 4.32% during 2024-2032.

Market Summary:

  • Based on the product type, the market has been segmented into premium and mass products.
  • On the basis of the form, the market has been divided into solid and liquid bath soaps.
  • Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others.
  • Region-wise, the market has been segmented into Germany, France, the United Kingdom, Italy, Spain, and others.
  • The competitive landscape of the market has also been examined, along with the detailed profiles of the key players operating in the industry.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Form, Distribution Channel, Country
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Europe Bath Soap Market to Reach US$ 9.8 Billion by 2032, Stimulated by the Rising Focus on Personal Hygiene
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More