According to the latest report by IMARC Group, titled “GCC Bath Soap Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the GCC bath soap market is expected to grow at a CAGR of 5.75% during 2023-2028.
Bath soaps are personal hygiene product that is used for cleansing the body. They are manufactured using glycerin, vegetable or animal fats, and other additives, including allantoin, propylene glycol, sodium laureth sulfate (SLES), and triethanolamine. They are commercially available in bar, powder, flakes, and liquid forms. Bath soaps are used to remove debris and dirt, unclog pores, and condition the skin for a healthier appearance. They help to cleanse the body, prevent body odor, dryness, and acne, maintain hygiene, unclog pores, and condition the skin. Some bath soaps are also formulated for specific skin types or conditions, such as sensitive skin, dry skin, or acne-prone skin.
GCC Bath Soap Market Trends-
The rising consumer consciousness regarding personal hygiene is one of the key factors driving the market growth in the GCC region. Bath soaps are widely used in daily hygiene routines to prevent the spread of disease-causing germs and maintain overall health. In line with this, the widespread product adoption to remove dirt, sweat, and oils from the body, which helps to prevent body odor and keep the skin clean and healthy, is favoring the market growth. Moreover, the increasing demand for bath soaps during the COVID-19 pandemic due to the rising awareness about the importance of hand washing and personal hygiene to prevent the spread of the virus is acting as another growth-inducing factor. Apart from this, manufacturers are focusing on the formulation of new products that cater to different skin types and are available in a wide variety of shapes, and sizes are providing an impetus to the market growth. Additionally, the launch of bath soaps manufactured using natural and organic ingredients, such as plant extracts, essential oils, and herbs that reduce the risk of skin irritation or allergic reactions, is creating a positive outlook for the market. Other factors, including the rising expenditure capacities of consumers, aggressive promotional campaigns, easy product availability across e-commerce platforms, and introduction of premium, multifunctional, and value-added products, are anticipated to drive the market growth.
- On the basis of the product type, the market has been bifurcated into premium products, and mass products.
- Based on the form, the market has been categorized into solid and liquid bath soaps.
- On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online and others.
- On the basis of the country, the market has been categorized into Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain.
- The competitive landscape of the industry has also been examined along with the profiles of the key players.
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||Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain
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