The GCC bath soap market is expected to exhibit a growth rate (CAGR) of 5.75% during 2023-2028.
Bath soaps are salts of fatty acids that are used for cleansing purposes. They are commercially available in bar, powder, flakes, and liquid forms. Bath soaps are made from a combination of alkalis, such as caustic lye, with vegetable or animal oil extractions. Some other ingredients include glycerin, propylene glycol, allantoin, and triethanolamine. These elements undergo the saponification process to neutralize the lye and help with lathering. Bath soap molecules repel dirt and emulsify oil, which aids in unclogging pores, conditioning the skin, preventing acne, and keeping the surface moisturized.
GCC Bath Soap Market Trends:
Rapidly increasing population, rising hygiene awareness, and changing consumer preferences are majorly driving the GCC bath soap market growth. This, in turn, has prompted manufacturers to formulate new products catering to different skin types in a wide variety of shapes and sizes. Other than this, the introduction of premium, multifunctional, and value-added products, such as bubble, moisturizing, and scented bath soaps, are further inflating product sales across the region. Moreover, the availability of the product in attractive, single- or multi-packs made from biodegradable materials to reduce carbon footprint are acting as a growth-inducing factor. The escalating demand for bath soaps can also be attributed to the launch of eco-friendly bath soaps containing natural ingredients, such as sea salt, aloe vera, and honey, that are gentler and prevent adverse chemical reactions on the skin. Some of the other factors, including aggressive marketing techniques, inflating income levels, and rapid establishment of supermarkets, are creating a positive outlook for the market across the region.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC bath soap market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product type, form and distribution channel.
Breakup by Product Type:
- Premium Products
- Mass Products
Breakup by Form:
- Solid Bath Soaps
- Liquid Bath Soaps
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
Breakup by Country:
- Saudi Arabia
The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis
||Product Type, Form, Distribution Channel, Country
||Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain
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