India Bath Soap Market to Reach US$ 4,994.7 Million by 2032, Propelled by the Significant Technological Advancements

August 16, 2023 | Retail

According to the latest report by IMARC group, titled “India Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, and Others), and Region 2024-2032,” the India bath soap market size reached US$ 3,063.9 Million in 2023. Bath soap is a personal hygiene product, primarily used for cleansing the body during a bath or shower. It is a substance made from a combination of alkali salts of fatty acids that work to remove dirt, sweat, and oil from the skin. Characteristics of bath soap vary based on the ingredients used. Traditional soaps can be hard or soft, translucent or opaque, and can have various fragrances. They are often shaped into bars or can be liquid. Some soaps contain moisturizing agents to help keep skin soft and hydrated, while others have exfoliating properties to help remove dead skin cells. Features of bath soap may include antibacterial properties to help kill germs, natural and organic ingredients for those who prefer eco-friendly products, and a variety of scents to cater to individual preferences. Some soaps are designed for specific skin types, like sensitive or acne-prone skin. Additionally, certain soaps are enriched with vitamins and essential oils, providing additional benefits beyond cleansing.

India Bath Soap Market Trends:

The rapid urbanization and changing lifestyle patterns in India are catalyzing the demand for hygiene and personal care products. This represents one of the key factors driving the market growth. Moreover, the increasing integration of natural and organic ingredients in bath soap formulations is creating a surge in the need for eco-friendly soaps. In alignment with this, swift socio-economic growth, especially in emerging urban centres, is propelling the bath soap market growth. Alongside, the ongoing digital transformation across sectors is leading to the proliferation of e-commerce platforms, which require a diverse range of bath soaps for online retail, thereby boosting the market growth. In addition to this, the trend towards personalized and premium care products is spurring the need for innovative and specialty bath soaps, thus stimulating the market growth. The rising environmental consciousness is pushing businesses to optimize their supply chains, leading to an increase in locally produced and cruelty-free bath soap offerings and market growth. Furthermore, government initiatives to promote sanitation and personal hygiene are significantly contributing to the bath soap market. Besides this, the rising trend toward wellness and self-care is boosting the bath soap market growth. Along with this, greater consumer awareness about ingredients and their impact on skin health is facilitating the adoption of transparently branded and ingredient-conscious bath soaps. Also, decentralization in soap production and distribution is necessitating the use of localized artisanal and boutique soap makers which is fostering the market growth of bath soaps. Other factors, such as regulatory policies supporting local industries and the widespread availability of raw materials, are further driving the bath soap market growth across the country. Looking forward, IMARC Group expects the market to reach US$ 4,994.7 Million by 2032, exhibiting a growth rate (CAGR) of 5.58% during 2024-2032.

Market Summary:

  • Based on the product type, the market has been bifurcated into premium and mass products. Currently, mass products hold the largest market share.
  • On the basis of the form, the market has been classified as solid and liquid bath soaps. At present, solid bath soap is dominating the market across the country.
  • The market has been segmented based on the distribution channel into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others. Currently, convenience stores hold the largest market share.
  • Region-wise, the market has been divided into North India, West and Central India, South India, and East India. Presently, West and Central India is dominating the largest market.
  • The competitive landscape of the market has been examined, with some of the key players being Baldha Industries Private Limited, Hindustan Unilever Limited (Unilever plc), ITC Limited, Johnson & Johnson Private Limited (Johnson & Johnson), Jyothy Laboratories Limited, Kavit Soap Industries, Mahavir Health, Raymond Consumer Care Limited, Vasa Cosmetics Private Limited and Wipro Consumer Care Private Limited (Wipro Enterprises Private Limited).

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Product Type, Form, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Companies Covered Baldha Industries Private Limited, Hindustan Unilever Limited (Unilever plc), ITC Limited, Johnson & Johnson Private Limited (Johnson & Johnson), Jyothy Laboratories Limited, Kavit Soap Industries, Mahavir Health, Raymond Consumer Care Limited, Vasa Cosmetics Private Limited and Wipro Consumer Care Private Limited (Wipro Enterprises Private Limited)
Customization Scope 10% Free Customization
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India Bath Soap Market to Reach US$ 4,994.7 Million by 2032, Propelled by the Significant Technological Advancements
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