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India Bath Soap Market to Reach US$ 3,973 Million by 2027, Impelled by Rising Health and Hygiene Consciousness

Published on Sep 06, 2022

The latest report by IMARC Group, titled “India Bath Soap Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the India bath soap market size reached US$ 2,694 Million in 2021. Bath soaps are personal care products used to clean the skin from debris and dirt and maintain body hygiene. They are prepared using a combination of alkalis, such as caustic soda and caustic potash. They also comprise other ingredients, including glycerin, vegetable or animal fats, and additives, such as allantoin, propylene glycol, sodium Laureth sulfate, and triethanolamine. They are widely available in various forms, such as powder, bar, flakes, or liquid. As a result, bath soaps are extensively utilized as a cleaning agent for unclogging pores, removing dead cells, and softening or conditioning the skin for a healthier appearance.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.       

India Bath Soap Market Trends:

In India, the rising health and hygiene consciousness among the masses represent the primary factor driving the market growth. Besides this, the recent coronavirus disease (COVID-19) outbreak has strengthened the need for bath soaps across the country to maintain personal cleanliness. Additionally, with the elevating income levels and improving consumer lifestyles, there has been a significant shift toward value-added bath soaps with attractive packaging, distinct formulas for men and women, and enhanced convenience. In line with this, the increasing consumer spending on premium products enriched with exotic fragrances and moisturizing agents has augmented the demand for bath soaps. Furthermore, the leading players are introducing eco-friendly bath soaps made from organic and vegan ingredients due to growing environmental concerns. Along with this, the launch of innovative product variants infused with natural ingredients, such as aloe vera, shea butter, sea salt, lavender, and calendula, in attractive and vibrant designs and colors, has accelerated product sales. Moreover, the surging investments by bath soap manufacturers in aggressive promotional activities like celebrity endorsements to generate brand awareness and expand the consumer base have propelled the market growth. Other factors, including the expanding population, rising adoption of biodegradable and refillable packaging, easy product availability via online and offline channels, and rapid urbanization, are also providing a positive thrust to the market growth. Looking forward, IMARC Group expects the market value to reach US$ 3,973 Million by 2027, growing at a CAGR of 6.53% during 2022-2027.

Market Summary:

  • Based on the product type, the market has been bifurcated into premium and mass products. 
  • On the basis of the form, the market has been classified as solid and liquid bath soaps. 
  • The market has been segmented based on the distribution channel into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others. 
  • Region-wise, the market has been divided into North India, West and Central India, South India, and East India. 
  • The competitive landscape of the market has also been analyzed, along with detailed profiles of the key players operating in the industry.


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