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India Bath Soap Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India bath soap market reached a value of US$ 2,694 Million in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 3,973 Million by 2027, exhibiting a CAGR of 6.53% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Bath soaps are surfactants that are used to cleanse and maintain body hygiene. They are made from fish fats or vegetable oils combined with glycerin, propylene glycol, allantoin, triethanolamine, and alkaline solutions, such as caustic lye. This causes a chemical reaction that breaks down the ester bonds between the fatty acids and glycerol, resulting in aqueous soluble molecules. These compounds kill microorganisms by disorganizing their membrane bilayer and enable dirt to detach from the skin. As a result, bath soaps form an essential component of personal care routine as it helps unclog pores and remove dead cells from the skin.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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India Bath Soap Market Trends:

The rising population, significant economic expansion, rapid industrialization, and evolving lifestyles are some of the key factors driving the India bath soap market growth. Subsequently, the inflating income levels have enabled consumers to afford premium products infused with exotic fragrances and moisturizing capabilities, which is contributing to the market growth. In confluence with this, the shifting preference toward value-added products with attractive packaging, distinctive formulas for men and women, and enhanced convenience are acting as another growth-inducing factor. The rising environmental concerns have further led manufacturers to develop eco-friendly products containing natural and herbal ingredients, along with biodegradable and refillable packaging, which is creating a positive outlook for the market. Moreover, the establishment of an effective and efficient distribution network and the adoption of aggressive promotional strategies to maximize product reach are catalyzing the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India bath soap market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, form and distribution channel.

Breakup by Product Type:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Premium Products
  • Mass Products
     

Breakup by Form:

  • Solid Bath Soaps
  • Liquid Bath Soaps
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Specialty Stores
  • Online
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Product Type, Form, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    India Bath Soap Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Premium Products
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Mass Products
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Form
    7.1    Solid Bath Soaps
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Liquid Bath Soaps
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Convenience Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Pharmacies
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Specialty Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Online
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast 
9    Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Breakup by State
        9.1.3 Market Forecast
    9.2    West and Central India
        9.2.1 Market Trends
        9.2.2 Market Breakup by State
        9.2.3 Market Forecast
    9.3    South India
        9.3.1 Market Trends
        9.3.2 Market Breakup by State
        9.3.3 Market Forecast
    9.4    East India
        9.4.1 Market Trends
        9.4.2 Market Breakup by State
        9.4.3 Market Forecast 
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: India: Bath Soap Market: Major Drivers and Challenges
Figure 2: India: Bath Soap Market: Sales Value (in Million US$), 2016 - 2021 
Figure 3: India: Bath Soap Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: India: Bath Soap Market: Breakup by Product Type (in %), 2021
Figure 5: India: Bath Soap Market: Breakup by Form (in %), 2021
Figure 6: India: Bath Soap Market: Breakup by Distribution Channel (in %), 2021
Figure 7: India: Bath Soap Market: Breakup by Region (in %), 2021
Figure 8: India: Bath Soap (Premium Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: Bath Soap (Premium Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: Bath Soap (Mass Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: Bath Soap (Mass Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: Bath Soap (Solid Bath Soaps) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: Bath Soap (Solid Bath Soaps) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: Bath Soap (Liquid Bath Soaps) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: Bath Soap (Liquid Bath Soaps) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: Bath Soap (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: Bath Soap (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: Bath Soap (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: Bath Soap (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: Bath Soap (Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: Bath Soap (Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: Bath Soap (Specialty Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: Bath Soap (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: India: Bath Soap (Online) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: India: Bath Soap (Online) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: India: Bath Soap (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: India: Bath Soap (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: North India: Bath Soap Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: North India: Bath Soap Market: Breakup by State (in %), 2021
Figure 30: North India: Bath Soap Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: West and Central India: Bath Soap Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: West and Central India: Bath Soap Market: Breakup by State (in %), 2021
Figure 33: West and Central India: Bath Soap Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: South India: Bath Soap Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: South India: Bath Soap Market: Breakup by State (in %), 2021
Figure 36: South India: Bath Soap Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 37: East India: Bath Soap Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: East India: Bath Soap Market: Breakup by State (in %), 2021
Figure 39: East India: Bath Soap Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: India: Bath Soap Industry: SWOT Analysis
Figure 41: India: Bath Soap Industry: Value Chain Analysis
Figure 42: India: Bath Soap Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Bath Soap Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Bath Soap Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: India: Bath Soap Market Forecast: Breakup by Form (in Million US$), 2022-2027
Table 4: India: Bath Soap Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: India: Bath Soap Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Bath Soap Market: Competitive Structure
Table 7: India: Bath Soap Market: Key Players


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Key Questions Answered in This Report

The India bath soap market was valued at US$ 2,694 Million in 2021.

We expect the India bath soap market to exhibit a CAGR of 6.53% during 2022-2027.

The rising popularity of eco-friendly bath soaps made from natural and herbal ingredients is
primarily catalyzing the India bath soap market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination across
the nation, from conventional brick-and-mortar distribution channels towards online retail platforms
for the purchase of bath soaps.

Based on the product type, the India bath soap market can be categorized into premium products
and mass products, where mass products exhibit clear dominance in the market.

Based on the form, the India bath soap market has been segmented into solid bath soaps and liquid
bath soaps. Currently, solid bath soaps represent the largest market share.

Based on the distribution channel, the India bath soap market can be bifurcated into supermarkets
and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others. Among
these, convenience stores account for the majority of the total market share.

On a regional level, the market has been classified into North India, West and Central India, South
India, and East India, where West and Central India currently dominates the India bath soap market.

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