India Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, and Others),  and Region 2024-2032

India Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5464
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Market Overview:

The India bath soap market size reached US$ 3,063.9 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 4,994.7 Million by 2032, exhibiting a growth rate (CAGR) of 5.58% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 3,063.9 Million
Market Forecast in 2032
US$ 4,994.7 Million
Market Growth Rate 2024-2032 5.58%


Bath soaps are surfactants that are used to cleanse and maintain body hygiene. They are made from fish fats or vegetable oils combined with glycerin, propylene glycol, allantoin, triethanolamine, and alkaline solutions, such as caustic lye. This causes a chemical reaction that breaks down the ester bonds between the fatty acids and glycerol, resulting in aqueous soluble molecules. These compounds kill microorganisms by disorganizing their membrane bilayer and enable dirt to detach from the skin. As a result, bath soaps form an essential component of personal care routine as it helps unclog pores and remove dead cells from the skin.

India Bath Soap Market Trends:

The rising population, significant economic expansion, rapid industrialization, and evolving lifestyles are some of the key factors driving the India bath soap market growth. Subsequently, the inflating income levels have enabled consumers to afford premium products infused with exotic fragrances and moisturizing capabilities, which is contributing to the market growth. In confluence with this, the shifting preference toward value-added products with attractive packaging, distinctive formulas for men and women, and enhanced convenience are acting as another growth-inducing factor. The rising environmental concerns have further led manufacturers to develop eco-friendly products containing natural and herbal ingredients, along with biodegradable and refillable packaging, which is creating a positive outlook for the market. Moreover, the establishment of an effective and efficient distribution network and the adoption of aggressive promotional strategies to maximize product reach are catalyzing the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India bath soap market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, form and distribution channel.

Breakup by Product Type:

India Bath Soap Market

  • Premium Products
  • Mass Products
     

Breakup by Form:

  • Solid Bath Soaps
  • Liquid Bath Soaps
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Specialty Stores
  • Online
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Baldha Industries Private Limited, Hindustan Unilever Limited (Unilever plc), ITC Limited, Johnson & Johnson Private Limited (Johnson & Johnson), Jyothy Laboratories Limited, Kavit Soap Industries, Mahavir Health, Raymond Consumer Care Limited, Vasa Cosmetics Private Limited and Wipro Consumer Care Private Limited (Wipro Enterprises Private Limited).

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Product Type, Form, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Companies Covered Baldha Industries Private Limited, Hindustan Unilever Limited (Unilever plc), ITC Limited, Johnson & Johnson Private Limited (Johnson & Johnson), Jyothy Laboratories Limited, Kavit Soap Industries, Mahavir Health, Raymond Consumer Care Limited, Vasa Cosmetics Private Limited and Wipro Consumer Care Private Limited (Wipro Enterprises Private Limited)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The India bath soap market was valued at US$ 3,063.9 Million in 2023.

We expect the India bath soap market to exhibit a CAGR of 5.58% during 2024-2032.

The rising popularity of eco-friendly bath soaps made from natural and herbal ingredients is primarily catalyzing the India bath soap market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination across the nation, from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of bath soaps.

Based on the product type, the India bath soap market can be categorized into premium products and mass products, where mass products exhibit clear dominance in the market.

Based on the form, the India bath soap market has been segmented into solid bath soaps and liquid bath soaps. Currently, solid bath soaps represent the largest market share.

Based on the distribution channel, the India bath soap market can be bifurcated into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others. Among these, convenience stores account for the majority of the total market share.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India bath soap market.

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India Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, and Others),  and Region 2024-2032
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