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The India bath soap market reached a value of US$ 2,694 Million in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 3,973 Million by 2027, exhibiting a CAGR of 6.53% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Bath soaps are surfactants that are used to cleanse and maintain body hygiene. They are made from fish fats or vegetable oils combined with glycerin, propylene glycol, allantoin, triethanolamine, and alkaline solutions, such as caustic lye. This causes a chemical reaction that breaks down the ester bonds between the fatty acids and glycerol, resulting in aqueous soluble molecules. These compounds kill microorganisms by disorganizing their membrane bilayer and enable dirt to detach from the skin. As a result, bath soaps form an essential component of personal care routine as it helps unclog pores and remove dead cells from the skin.
The rising population, significant economic expansion, rapid industrialization, and evolving lifestyles are some of the key factors driving the India bath soap market growth. Subsequently, the inflating income levels have enabled consumers to afford premium products infused with exotic fragrances and moisturizing capabilities, which is contributing to the market growth. In confluence with this, the shifting preference toward value-added products with attractive packaging, distinctive formulas for men and women, and enhanced convenience are acting as another growth-inducing factor. The rising environmental concerns have further led manufacturers to develop eco-friendly products containing natural and herbal ingredients, along with biodegradable and refillable packaging, which is creating a positive outlook for the market. Moreover, the establishment of an effective and efficient distribution network and the adoption of aggressive promotional strategies to maximize product reach are catalyzing the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the India bath soap market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, form and distribution channel.
Breakup by Product Type:
Breakup by Form:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Type, Form, Distribution Channel, Region|
|Region Covered||North India, West and Central India, South India, East India|
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The India bath soap market was valued at US$ 2,694 Million in 2021.
We expect the India bath soap market to exhibit a CAGR of 6.53% during 2022-2027.
The rising popularity of eco-friendly bath soaps made from natural and herbal ingredients is
primarily catalyzing the India bath soap market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination across
the nation, from conventional brick-and-mortar distribution channels towards online retail platforms
for the purchase of bath soaps.
Based on the product type, the India bath soap market can be categorized into premium products
and mass products, where mass products exhibit clear dominance in the market.
Based on the form, the India bath soap market has been segmented into solid bath soaps and liquid
bath soaps. Currently, solid bath soaps represent the largest market share.
Based on the distribution channel, the India bath soap market can be bifurcated into supermarkets
and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others. Among
these, convenience stores account for the majority of the total market share.
On a regional level, the market has been classified into North India, West and Central India, South
India, and East India, where West and Central India currently dominates the India bath soap market.
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