Beauty Devices Market Size, Share, Trends and Forecast by Product Type, Portability, Mode of Operation, Gender, Application, and Region, 2025-2033

Beauty Devices Market Size and Share:

The global beauty devices market size reached USD 55.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 222.1 Billion by 2033, exhibiting a growth rate (CAGR) of 15.77% during 2025-2033. The increasing consumer awareness and growing interest in personal grooming and skincare, significant advancements in technology, rising influence of social media and digital influencers, growing aging population, and the outbreak of COVID-19 pandemic are some of the major factors propelling the beauty devices market share.

Beauty Devices Market Insights:

• Growing consumer demand for home-use beauty devices drives market penetration worldwide.
• More sophisticated convergence of artificial intelligence (AI) and Internet of Things (IoT) increases device capabilities and personalization.
• Beauty trends and digital influencers have a considerable impact on consumer buying behavior.
• Growing geriatric population drives demand for anti-aging and rejuvenation technology.
• Hair removal devices lead due to universal demand for long-term solutions.

Beauty devices refer to a category of technologically advanced tools and gadgets designed to enhance skincare routines and aesthetic treatments at home or in professional settings. These devices cater to a wide range of beauty and skincare needs, offering various benefits such as improved skin texture, reduced wrinkles, enhanced skin firmness, and better overall complexion. One common type of beauty device is facial cleansing brushes, which use gentle rotations or sonic vibrations to remove dirt, makeup, and impurities from the skin's surface, providing a deeper cleanse compared to traditional methods. Another popular category includes anti-aging devices, such as LED light therapy devices and microcurrent machines, which claim to stimulate collagen production and rejuvenate the skin. Moreover, beauty devices may also include hair removal tools, laser devices for acne treatment, and derma rollers for promoting better product absorption. These devices often incorporate cutting-edge technologies like radiofrequency, ultrasonic waves, and light-based treatments, promising effective results with regular use.

The increasing consumer awareness and growing interest in personal grooming and skincare routines have fueled the demand for beauty devices. Additionally, the rise of social media and digital influencers has significantly influenced consumer behavior. Social media platforms showcase beauty trends, skincare routines, and product reviews, driving interest and curiosity among consumers. Other than this, the COVID-19 pandemic has also impacted the beauty devices market trends. With lockdowns and restrictions limiting access to salons and spas, consumers have turned to at-home beauty solutions, including beauty devices, to maintain their skincare and beauty regimens. Besides this, the growing aging population and their increasing concern about skin aging have contributed to the market growth. As individuals seek non-invasive and cost-effective alternatives to professional treatments, the popularity of beauty devices offering anti-aging benefits continues to rise. Moreover, the introduction of cutting-edge technologies by manufacturers, such as artificial intelligence, IoT integration, and improved sensor capabilities, which enhance the effectiveness and user experience also accelerate product sales globally.

Beauty Devices Market Trends/Drivers:

Technological Advancements

Manufacturers have continually introduced cutting-edge technologies to enhance the performance and user experience of beauty devices. For instance, the integration of artificial intelligence allows beauty devices to adapt and personalize treatments based on individual skin types and concerns. Moreover, the incorporation of Internet of Things (IoT) capabilities enables seamless connectivity and data exchange, allowing users to monitor their skincare progress and receive real-time recommendations. Advanced sensor technologies enable precise measurements and feedback, ensuring optimal and safe usage of the devices. These technological enhancements improve the efficiency and effectiveness of beauty devices and also make them more user-friendly, thus attracting a broader consumer base, including tech-savvy individuals seeking modern skincare solutions.

Rising Social Media Influence

Social media platforms are replete with beauty trends, skincare routines, and product reviews shared by influencers and beauty enthusiasts. As a result, consumers are exposed to a plethora of beauty devices and their benefits. Endorsements and positive reviews from influential figures create a sense of trust and credibility among consumers, encouraging them to try these devices themselves. Additionally, social media provides a platform for beauty device manufacturers to engage directly with their target audience, run promotional campaigns, and create brand awareness. The viral nature of social media allows beauty devices to gain rapid recognition and reach a vast audience, further propelling the beauty devices market growth.

Changing Consumer Behavior During the Pandemic

With lockdowns and restrictions on limiting access to professional skincare services, consumers have opted for at-home beauty solutions to maintain their skincare routines. The pandemic-induced shift toward self-care and wellness further boosted the demand for beauty devices, as people sought ways to address their beauty needs in the comfort and safety of their homes. The convenience and accessibility of beauty devices proved to be attractive attributes during a time when visiting salons and spas was restricted. As consumers experienced the benefits of at-home beauty treatments, many developed a habit of using beauty devices regularly, leading to sustained demand even after pandemic restrictions eased. This change in consumer behavior has accelerated the adoption of beauty devices and is expected to have a lasting impact on the market growth trajectory in the post-pandemic era.

Beauty Devices Market Opportunities:

The market for beauty devices offers significant opportunities, particularly as global consumers become more focused on personal grooming and skincare. Increased awareness regarding non-surgical beauty treatments and greater demand for home-based solutions are opening up new opportunities for product development and market growth. Advancements in technologies, such as artificial intelligence (AI), light emitting diode (LED) therapy, and Internet of Things (IoT) based devices are making it possible to have more personalized and efficient skincare regimens appealing to a larger base. Moreover, the rapid growth in demand for skin rejuvenation and anti-aging solutions, especially among aging population, presents strong growth potential. E-commerce has hugely expanded access to beauty devices, enabling manufacturers to address a range of markets and consumer groups in a more effective manner. Further, the response to holistic wellness and sustainability is leading brands to launch eco-friendly and multifunctional products. With mounting investments in research and development (R&D) and consumer awareness, the market can look forward to improved product performance and greater acceptance in both emerging and developed regions.

Beauty Devices Market Challenges:

Despite its growth prospects, the market for beauty devices faces some challenges that need to be addressed carefully. High prices of advanced devices are among the major concerns. This might hinder adoption among cost-conscious consumers, especially in developing countries. Further, consumers are hesitant to use highly technical instruments without expert advice, an indication that designs need to be user-friendly and well-documented. Regulatory differences among nations for safety standards and device categorization can also be compliance issues for global manufacturers. Furthermore, the availability of counterfeit or subpar products, especially in internet trade, threatens to undermine consumer confidence and destroy brand equity. Limited maintenance needs and lack of awareness in rural or underserved markets also stifle widespread acceptance. While accelerated innovation is a good motivator, it also requires constant education and assistance to prevent misuse and optimize effectiveness. Meeting these challenges wisely in partnership, openness, and with customer participation will be instrumental for sustainable growth of the beauty devices sector.

Beauty Devices Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global beauty devices market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, portability, mode of operation, gender and application.

Breakup by Product Type:

• Acne Devices
• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen and Steamer Devices
• Rejuvenation Devices
• Others

Hair removal devices dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, rejuvenation devices, and others. According to the report, hair removal devices represented the largest segment.

The desire for smooth and hair-free skin is a common beauty goal across diverse demographics, making hair removal a universal concern. Hair removal devices offer a convenient and cost-effective alternative to traditional hair removal methods like waxing or shaving, attracting a broad consumer base seeking long-lasting and efficient solutions. Additionally, advancements in hair removal technology have significantly improved the efficacy and safety of these devices. Modern hair removal devices utilize technologies like Intense Pulsed Light (IPL) and laser, which target hair follicles and inhibit their regrowth. These technologies provide superior results compared to temporary methods, making hair removal devices a compelling choice for consumers looking for more permanent solutions. Moreover, the COVID-19 pandemic has also played a role in boosting the demand for hair removal devices. With limited access to salons and spas, individuals turned to at-home hair removal solutions, contributing to the segment's growth during the pandemic period.

Breakup by Portability:

• Pocket-Sized/Handheld Device
• Fixed

A detailed breakup and analysis of the market based on the portability has also been provided in the report. This includes pocket-sized/handheld device and fixed.

Pocket-sized or handheld beauty devices have gained significant traction in the beauty devices market outlook due to their portability and convenience. These compact and lightweight devices are designed to be easily carried in purses or pockets, allowing users to have access to their skincare routines on-the-go. The portability factor appeals to consumers who lead busy lifestyles and travel frequently, enabling them to maintain their beauty regimens regardless of their location. Additionally, handheld devices offer targeted treatments and precise application, making them ideal for spot treatments or addressing specific skincare concerns. These devices often utilize battery power or rechargeable options, eliminating the need for constant plugging, further enhancing their portability. The pocket-sized beauty devices segment continues to witness robust growth as consumers seek versatile and travel-friendly solutions that seamlessly integrate into their daily lives.

Fixed beauty devices refer to larger, stationary devices designed for use at home or in professional settings. Unlike pocket-sized devices, fixed beauty devices are not meant for mobility but instead focus on delivering comprehensive and high-performance treatments. They are equipped with advanced technologies and larger treatment areas, making them suitable for full-face or body treatments. Fixed devices are often more powerful and capable of delivering a more intense level of treatment, which is beneficial for individuals seeking more extensive skincare procedures. Many fixed beauty devices require a power source, allowing for uninterrupted usage during treatments. Due to their higher efficacy and suitability for professional-grade treatments, fixed devices are commonly found in salons, spas, and clinics. Although not as portable as handheld devices, the fixed segment caters to consumers looking for more intensive and long-term skincare solutions with the convenience of at-home use or access to professional-grade treatments.

Breakup by Mode of Operation:

• Electric and Battery Operated
• Manual

The report has provided a detailed breakup and analysis of the market based on the mode of operation. This includes electric and battery operated and manual.

Electric devices are powered by an electrical power source, either through direct electrical connection or charging, while battery-operated devices are equipped with rechargeable or replaceable batteries. These devices offer consistent power and performance, ensuring reliable and continuous operation during skincare treatments. Electric and battery-operated beauty devices are favored for their ease of use, as they eliminate the need for manual effort and reduce user fatigue. The consistent power supply ensures that the devices maintain optimal performance, making them suitable for various skincare treatments, including exfoliation, cleansing, and massaging. Furthermore, these devices often feature adjustable settings, allowing users to customize their skincare routine according to their preferences and skin requirements. The electric and battery-operated segment continues to witness significant growth, driven by consumer demand for user-friendly and efficient beauty solutions that simplify their skincare regimens.

Manual beauty devices, on the other hand, rely solely on the user's physical effort and manipulation during skincare treatments. These devices do not require electrical power or batteries and are operated manually by the user's hands. Manual devices are typically simpler in design and functionality, making them more accessible and affordable to a broader consumer base. Some popular examples of manual beauty devices include facial rollers, gua sha tools, and manual cleansing brushes. While manual devices may not offer the same level of precision and consistent performance as electric or battery-operated counterparts, they provide consumers with a cost-effective and hands-on approach to skincare. The manual segment appeals to consumers who prefer a more tactile and traditional beauty routine, allowing them to actively engage in the application of skincare products and treatments. Additionally, manual beauty devices are often portable and lightweight, making them suitable for travel and on-the-go skincare maintenance. This segment maintains its relevance by appealing to individuals seeking a simpler and more natural skincare experience that requires minimal reliance on technology.

Breakup by Gender:

• Female
• Male

A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes female and male. 

Traditionally, the beauty and skincare industry predominantly targeted female consumers. However, a shift in cultural attitudes and changing perceptions of masculinity has led to a growing acceptance and interest among men in grooming and personal care. As a result, beauty companies have recognized the untapped potential of the male market and have introduced a wide range of beauty devices specifically tailored to men's needs. Male-oriented beauty devices often focus on facial hair grooming, including electric shavers, beard trimmers, and precision razors. Additionally, male-specific skincare concerns, such as acne-prone skin or beard care, have been addressed with specialized devices, such as facial cleansing brushes and beard care tools. The male beauty market continues to expand as more men embrace self-care and grooming, seeking effective and efficient solutions to enhance their appearance and overall well-being.

The female segment has long been the primary target for beauty devices, and it remains a dominant force in the market. Beauty devices cater to a diverse range of skincare needs and concerns that women commonly face, such as anti-aging, hair removal, cleansing, and facial treatments. Women have shown a higher propensity for investing in beauty and skincare products, and the advent of innovative and convenient beauty devices has further fueled this inclination. Beauty companies continuously introduce advanced technologies and devices tailored to female consumers, promoting self-care and the pursuit of youthful and radiant skin. The female beauty market encompasses a wide variety of devices, including electric facial brushes, microcurrent devices, hair removal tools, and LED therapy masks, among others. As the demand for at-home beauty solutions continues to rise, the female market segment remains a significant driver of growth in the beauty devices industry, with a diverse range of products catering to various skincare preferences and goals.

Breakup by Application:

• Salon
• Spa
• Home
• Others

Salon dominates the market

The report has provided a detailed breakup and analysis of the market based on the salon. This includes salon, spa, home, and others. According to the report, salon represented the largest segment.

Professional salons have long been synonymous with beauty treatments and skincare services. These establishments offer a wide range of services, including facials, hair removal, body treatments, and other specialized procedures, all of which can be enhanced by the use of beauty devices. Salons typically invest in high-quality and advanced beauty devices to deliver effective and professional-grade treatments to their clients, attracting a loyal customer base seeking expert care and results. Additionally, salons have a competitive advantage in terms of expertise and trained personnel. Licensed aestheticians and beauty professionals possess the knowledge and experience to utilize beauty devices effectively and safely, ensuring optimal results for clients. This level of expertise builds trust and confidence among customers, encouraging them to seek beauty treatments at salons rather than attempting similar treatments at home. Moreover, while the popularity of at-home beauty devices has grown, there are still certain treatments and procedures that require professional guidance and execution. Complex treatments, particularly those involving laser or advanced technologies, are often best administered by trained professionals in a controlled salon environment. As a result, the salon segment remains the largest in the market as it continues to offer specialized services that cater to a diverse clientele seeking expert beauty solutions and personalized care.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for beauty devices.

North America has a well-established beauty and personal care industry with a strong culture of grooming and self-care. The population's inclination towards beauty and skincare products, coupled with a high disposable income, drives the demand for innovative and technologically advanced beauty devices. Additionally, the region is home to several leading beauty device manufacturers and companies at the forefront of research and development in the industry. These companies continuously introduce cutting-edge technologies and devices, attracting consumers who seek the latest and most effective solutions for their skincare needs. Furthermore, the region has a robust distribution network, with widespread availability of beauty devices through various channels such as online retailers, brick-and-mortar stores, and professional salons. This accessibility ensures that consumers have easy access to a wide range of beauty devices, further driving market growth. Moreover, the popularity of at-home beauty treatments and the convenience of beauty devices align with the fast-paced lifestyle prevalent in North America, making these devices a preferred choice for consumers seeking efficient and time-saving solutions.

Key Regional Takeaways:

North America Beauty Devices Market Analysis

The North American beauty devices market continues to show strong growth, fueled by high levels of consumer awareness, innovation, and a high emphasis on personal grooming and wellness. The region enjoys widespread penetration of advanced skincare technologies and an increasing preference for self-care beauty treatments, especially in the United States and Canada. Demand for anti-aging devices, LED therapy products, and hair removal devices is on the rise, aided by an established retail and e-commerce platform. Additionally, growing disposable income, a culturally ingrained focus on looks, and the availability of FDA-cleared products fuel continued market growth. Dermatology clinics and aesthetic centers in the region are also adopting non-invasive technologies, improving consumer access to professional-level devices. The convergence of medical-grade innovation, changing consumer trends, and expenditure growth on self-treatment guarantees that North America is a top market for beauty devices in both revenue generation and product development innovations.

Asia-Pacific Beauty Devices Market Analysis

The Asia-Pacific is one of the most rapidly developing markets for beauty devices, driven by a vibrant combination of growing disposable incomes, rapid urbanization, and deep cultural focus on skincare and looks. consumers in China, Japan, South Korea, and India increasingly spend on personal grooming devices, particularly those with anti-aging, acne therapy, and skin renewal properties. Digital platforms' increasing expansion and social media's effects have contributed to the spread of beauty knowledge and consumer interactions with high-tech home equipment. In addition, the adoption of smart and AI-powered technology in beauty devices is becoming increasingly popular among smartphone-intensive users within the region. The high penetration of domestic beauty brands, as well as foreign players entering the region with strategic alliances, helps boost growth. Support from the government for manufacturing and cosmetics technology innovations further fuels the rise of the Asia-Pacific region as a key production and consumption base for beauty devices.

Europe Beauty Devices Market Analysis

The European beauty devices market has a refined consumer base with a strong orientation towards quality, innovation, and sustainability in personal care products. Germany, France, the United Kingdom, and Italy have high demand for anti-aging and skin rejuvenation devices, which is an indication of population trends and increased interest in non-invasive skincare solutions. The availability of clinically tested and certified devices due to the presence of strict regulations instills consumer confidence. Further, the growing incidence of dermatological ailments, coupled with heightened awareness of self-care rituals, is propelling the use of both professional and home-based beauty devices. European consumers are highly interested in green and cruelty-free devices, which prompts manufacturers to adopt green practices during product development. The blending of digital technologies and teledermatology is also helping drive the region's steady incline towards bespoke beauty care. With wellness at the center of lifestyle decisions, Europe continues to be a mature and innovative beauty devices market.

Latin America Beauty Devices Market Analysis

The Latin American beauty devices market is emerging as consumers increasingly become interested in inexpensive, effective, and accessible skincare. Mexico and Brazil are the key drivers, where cultural value attached to appearance and grooming is switching to increased demand for personal grooming devices, facial cleansing equipment, and anti-aging solutions. Urban economic growth and easier access to e-commerce platforms are supporting market growth. As much as professional salons and clinics remain the classic go-to points for beauty treatments, there is a clear drift toward at-home beauty devices, especially from younger consumers. Social media personalities and online marketing efforts are contributing significantly toward driving product awareness in the region. In spite of periodic economic limitations and regulatory fluctuation, the Latin American market is displaying significant growth prospects, fueled by consumer receptivity to innovation and rising concurrence with world standards of beauty and wellness trends.

Middle East and Africa Beauty Devices Market Analysis

The Middle East and Africa market for beauty devices is witnessing steady growth in demand, fueled by rising disposable incomes, a growing population with an awareness of beauty, and increasing urbanization. Consumers in the Middle East, most notably in the Gulf region, show a high affinity for luxury skincare products and are willing to embrace new, technology-based devices for facial rejuvenation, anti-aging, and hair removal. High-end spas and aesthetic clinics are key institutions for the introduction of professional-level devices among high-spending consumers. While in Africa, the market is slowly growing as healthcare awareness and wellness picks up pace, boosted by the spread of mobile commerce and enhanced health infrastructure. Local climatic conditions like harsh sunlight also fuel the demand for advanced skincare therapy. While issues of affordability and access persist in some markets, government spending in healthcare and wellness, coupled with increased consumer education, are setting the stage for long-term expansion in this region.

Competitive Landscape:

The leading manufacturers are investing in research and development (R&D) to introduce advanced and cutting-edge technologies. They focus on improving the efficacy and safety of their devices, integrating features like AI, IoT connectivity, and precision sensors. Continuous innovation helps these companies stay ahead in the market by offering unique and high-performance products. Additionally, key players often form strategic partnerships with skincare experts, dermatologists, and beauty influencers. These collaborations lend credibility and authority to their products, making them more appealing to consumers. By leveraging the expertise and endorsements of renowned professionals, they can reach a wider audience and build trust in their brand. Other than this, effective marketing strategies are crucial in promoting beauty devices. Key players invest in advertising campaigns, social media presence, and influencer marketing to create brand awareness and highlight the benefits of their products. Engaging and educational content is used to educate consumers about the value of beauty devices in their skincare routines. Besides this, expanding their product portfolios allows key players to cater to a broader range of consumer needs. They introduce devices for various skincare concerns, such as anti-aging, acne treatment, and hair removal. This diversification enables them to capture different segments of the market and increase overall market share. In line with this, leading beauty device manufacturers actively pursue international expansion to tap into emerging markets with high growth potential. By understanding regional preferences and tailoring their products accordingly, they can penetrate new markets and foster global growth.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Candela Corporation
• Capillus LLC
• Conair LLC
• Home Skinovations Inc.
• Koninklijke Philips N.V
• Lumenis Be Ltd.
• Nu Skin Enterprises Inc.
• Panasonic Corporation
• Sciton Inc.
• Termosalud S.L.
• The Procter & Gamble Company
• TRIA Beauty Inc.
• Ya-Man Ltd.

Recent Developments:

• In January of 2025, L'Oréal launched its Cell BioPrint device at CES, making skincare more personalized by way of proteomic analysis. Created in collaboration with Korean startup NanoEntek, the device reads facial proteins to gauge aging and ingredient tolerance. It guarantees five-minute tests and science-informed regimens, with pilot launches slated for Asia later this year.
• In January 2025, Lyma launched the Laser Pro, a near-infrared clinic-quality device that can sculpt and lift features like the cheekbones, jawline, and stomach. The product launched alongside a 75-minute facial came out in high-end spas like Four Seasons Athens and Surrenne and signaled a new phase in professional skin care.
• In January 2025, Shark Beauty introduced its inaugural skincare device, CryoGlow LED Face Mask with red, blue, and infrared light therapy and adjustable cooling capabilities. Purpose-built to depuff, acne, and wrinkle, the mask offers precision treatments for multiple skin issues, Shark's entry into the skin-tech space.
• Candela Corporation introduced the Exceed Microneedling device, designed to address wrinkles and facial acne scars. The company has recently established an exclusive collaboration agreement with MT.DERM GmbH, aimed at facilitating the commercialization of its innovative medical microneedling products. This partnership is expected to enhance the availability and accessibility of Candela's advanced microneedling technology in the market.
• Capillus LLC launched the “Capillus MD”, which is the market’s most powerful hair restoration cap. The cap is specifically designed to harness the power of advanced laser therapy, providing a non-invasive and convenient solution for individuals seeking to restore their hair's thickness and volume. Utilizing low-level laser technology, the cap stimulates hair follicles, promoting hair regrowth and improving overall hair health.
• Conair LLC launched the “The GIRLBOMB Shaver & Body Polish Kit”. The GIRLBOMB Shaver & Body Polish Kit is an all-in-one solution designed to enhance the overall grooming experience for individuals seeking smooth, radiant skin. The kit comprises two essential components, namely a precision shaver and a body polish system.

Beauty Devices Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the beauty devices market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global beauty devices market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the beauty devices industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.