Black Beer Market

Market Overview:

The global black beer market size reached US$ 25.73 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 42.72 Billion by 2028, exhibiting a growth rate (CAGR) of 8.65% during 2023-2028.  The changing consumer preferences, growing awareness of diverse beer styles, introduction of unique offerings by craft breweries, inflating disposable incomes, the rise of beer tourism, and expanding online retail platforms are some of the key factors supporting the market growth.

Black beer is a type of beer characterized by its deep, dark color and rich flavor profile. It is made through a brewing process similar to other beers, with the key difference being the use of roasted barley or other dark malts, which imparts a distinct color and robust taste. It contains essential vitamins, minerals, and antioxidants derived from barley and hops. It is a rich source of B-complex vitamins due to which its moderate consumption promotes energy metabolism and contributes to heart health. Additionally, the presence of antioxidants in hops can potentially offer protective effects against certain oxidative stress-related conditions. There are various types of black beers available, including dry stout, sweet stout, oatmeal stout, and imperial stout, each possessing unique characteristics and flavor profiles. 

One of the key factors driving the global black beer market is the growing consumer awareness of diverse beer styles. Moreover, the rise of craft breweries and microbreweries has introduced a wide range of unique black beer offerings, catering to niche consumer segments, which, in turn, is boosting the market growth. In line with this, increasing disposable incomes have surged the expenditure on premium and specialty beers, including black beer, which is positively contributing to the market growth. Additionally, the popularity of beer tourism and beer festivals and the adoption of aggressive marketing strategies and innovative packaging techniques by beer manufacturers are accelerating the market growth.  

Black Beer Market Trends/Drivers:

Changing consumer preferences and growing awareness

The global black beer market experiences a significant impact from evolving consumer preferences and increasing awareness of diverse beer styles. As consumers become more adventurous in their beverage choices, they seek unique and distinctive flavors, leading to a rise in demand for black beer. The growing popularity of craft beer culture has played a pivotal role in driving this shift, with consumers actively seeking out novel taste experiences. Additionally, the rise of social media and digital platforms has facilitated greater exposure to various beer styles, including black beer, thereby amplifying awareness and generating interest. Brewers are responding to this demand by introducing innovative black beer products, catering to a wide array of consumer tastes and preferences. As this trend continues, the black beer market is expected to witness sustained growth, fueled by a more informed and discerning consumer base.

Craft breweries and microbreweries' influence

The proliferation of craft breweries and microbreweries around the world has significantly impacted the global black beer market. These smaller, independent breweries are known for their focus on quality, creativity, and experimentation, making them key players in introducing unique and specialized black beer offerings. Craft breweries often prioritize traditional brewing methods and premium ingredients, resulting in high-quality black beers with distinct characteristics. Their presence has led to a diversification of the black beer segment, attracting a broader consumer base seeking authentic and niche beer experiences. Moreover, craft breweries' emphasis on community engagement and storytelling has resonated with consumers, further enhancing the appeal of black beer and contributing to its market growth.

Increasing disposable incomes in emerging economies

The rise in disposable incomes in emerging economies has positively impacted the global black beer market. As economies grow and living standards improve, consumers in these regions have more purchasing power, enabling them to explore premium and specialty beer offerings, including black beer. Rising urbanization and a growing middle-class population have resulted in a shift in consumer preferences toward more sophisticated and premium beverages. Additionally, the aspirational aspect associated with consuming black beer, often seen as a premium product, has contributed to its popularity among consumers seeking status and distinction in their consumption choices. As emerging markets continue to demonstrate economic progress, the demand for black beer is expected to rise, presenting ample growth opportunities for breweries and market players in these regions.

Black Beer Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global black beer market report, along with forecasts at the global and regional levels from 2023-2028. Our report has categorized the market based on product, packaging, and sales channel.

Breakup by Product:

• Dark Lager
• Dark Ale
• Others
   

Dark lager dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes dark lager, dark ale, and others. According to the report, dark lager represented the largest segment.

For dark lager segment, one of the key drivers is its smooth and approachable taste, appealing to a broader consumer base beyond traditional beer enthusiasts. The rising interest in craft and specialty beers also contributes to the growth of dark lager as it caters to consumers seeking unique and distinctive flavors. Dark ale segment, on the other hand, is driven by its rich and complex taste profile, attracting connoisseurs who appreciate the depth of flavors in their beverages. Additionally, the growing trend of food and beer pairing has bolstered the demand for dark ale as it complements a wide range of cuisines. As for the others segment, it comprises a diverse array of black beer varieties, and one key driver is the constant innovation and experimentation by breweries. Brewers' efforts to create novel blends and incorporate various ingredients cater to adventurous consumers looking for exciting taste experiences. Furthermore, the growing influence of beer festivals and events also fosters interest and awareness in the others segment, encouraging consumers to explore and embrace diverse black beer offerings.

Breakup by Packaging:

• Cans
• Bottles
   

Cans dominate the market

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes cans and bottles. According to the report, cans represented the largest segment.

Cans offer several advantages, such as portability, convenience, and lightness, making them popular choices for on-the-go consumption and outdoor events. Additionally, cans are highly recyclable, appealing to environmentally conscious consumers. The rising popularity of canned craft beers has further propelled the growth of this segment. On the other hand, bottles have retained their appeal due to their traditional association with premium and specialty beers. Glass bottles preserve the beer's flavor and quality, particularly for dark beers like black beer, and are favored for at-home consumption and upscale establishments. Moreover, the growing interest in vintage and aged black beers has bolstered the demand for bottles, as they are better suited for extended aging and storage.

Breakup by Sales Channel:

• On-trade
• Off-trade
   

Off-trade dominates the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes on-trade and off-trade. According to the report, off-trade represented the largest segment.

The on-trade segment, comprising bars, restaurants, and pubs, is driven by factors such as changing consumer preferences for socializing and experiencing diverse beer selections in a convivial atmosphere. The ambiance and service offered at on-trade establishments significantly impact consumer choices, creating opportunities for black beer sales. Additionally, marketing efforts by breweries to promote their products in on-trade venues further stimulate demand. On the other hand, the off-trade segment, including retail stores and online platforms, is influenced by factors like convenience and accessibility. Busy lifestyles and the ease of purchasing black beer through various retail channels contribute to off-trade sales growth. Furthermore, the rising popularity of e-commerce platforms enhances consumer access to a wide range of black beer products, thereby augmenting sales. Both segments cater to different consumer preferences and behavior, highlighting the significance of these key drivers in shaping the market landscape.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance, accounting for the largest black beer market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

In the Asia Pacific region, the black beer market is witnessing significant growth due to the region's burgeoning middle-class population and increasing urbanization. As disposable incomes rise, consumers are seeking premium and aspirational beverage choices, including black beer. The influence of Western culture and the proliferation of craft beer enthusiasts have also played a vital role in driving the demand for diverse beer styles. Additionally, the region's diverse culinary traditions and the growing popularity of beer as a companion to various cuisines have further contributed to the rise in black beer consumption. Other key drivers include emerging trends of consuming beer at social gatherings, which has helped black beer emerge as a stylish and sophisticated choice. Furthermore, innovative marketing strategies by leading beer manufacturers are making black beer more accessible and attractive to a wider audience. Besides this, improved distribution networks and retail infrastructure are facilitating the widespread product availability and thus boosting the consumption of black beer in this region.

Competitive Landscape:

The competitive landscape of the global black beer market is characterized by a diverse array of players, ranging from multinational breweries to regional craft beer producers. Established beer giants leverage their strong brand presence and wide distribution networks to maintain a significant market share. They often focus on offering a variety of beer styles, including black beer, to cater to a broad consumer base. On the other hand, craft breweries and microbreweries emphasize innovation, quality, and distinct flavors to attract beer enthusiasts seeking unique experiences. These smaller players capitalize on their agility and close customer engagement to create a niche in the market.

Additionally, collaborations and partnerships between breweries and key distribution channels enhance product visibility and accessibility. With increasing consumer interest in premium and specialty beers, the competition intensifies as each player strives to differentiate itself through branding, marketing, and product innovation, ultimately fueling the dynamism and growth of the global black beer market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Allagash Brewing Company
• Asahi Breweries Ltd (Asahi Group Holdings Ltd)
• Bent Paddle Brewing Company
• BrewDog PLC
• Carlsberg Breweries A/S
• Mikkeller ApS
• New Belgium Brewing Company (Kirin Holdings Company Limited)
• Sapporo Breweries Ltd.
• Stone Brewing (Sapporo Breweries Ltd)

Black Beer Market Report Scope:

Report Coverage:

Key Questions Answered in This Report:

• How has the global black beer market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global black beer market?
• What is the impact of each driver, restraint, and opportunity on the global black beer market?
• What are the key regional markets?
• Which countries represent the most attractive black beer market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the black beer market?
• What is the breakup of the market based on the packaging?
• Which is the most attractive packaging in the black beer market?
• What is the breakup of the market based on the sales channel?
• Which is the most attractive sales channel in the black beer market?
• What is the competitive structure of the global black beer market?
• Who are the key players/companies in the global black beer market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the black beer market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global black beer market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the black beer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.