Brazil Alternative Data Market

Brazil Alternative Data Market Overview: 

The Brazil alternative data market size reached USD 192.19 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,895.04 Million by 2033, exhibiting a growth rate (CAGR) of 35.17% during 2025-2033. Thriving fintech innovation, expansive digital payments, and strong investment in AI and data center infrastructure are fueling demand for diverse data types like card transactions, mobile app usage, and location tracking. Robust internet penetration and regulatory support for open finance also accelerate the Brazil alternative data market share.

Brazil Alternative Data Market Trends: 

Investments in AI Infrastructure and Data Centers

Substantial public and private investments in Brazil’s digital infrastructure are accelerating the expansion of its alternative data capabilities. In 2025, the Brazilian Development Bank (BNDES) proposed a ₢R500 million–₢R1 billion fund to support artificial intelligence and data center development, focusing on scalable data storage and processing. These facilities are crucial for managing vast volumes of unstructured data including satellite imagery, sentiment analytics, and web traffic. The country’s renewable energy base makes it an attractive location for green data centers, enhancing sustainability and operational efficiency. These infrastructure upgrades are improving data accessibility and supporting faster real-time analytics for enterprises. As a result, Brazil alternative data market growth is being directly enabled by improved technological capacity and processing speed.

Enterprise and Retail Sector Adoption of Real-Time Alternative Data Analytics

Brazilian enterprises in retail, logistics, and consumer goods are increasingly turning to alternative data to gain actionable business insights. Real-time data streams from IoT devices, e-commerce behavior, and social media interactions are being used to fine-tune marketing strategies, manage inventory, and forecast demand. Retailers predominantly utilize foot traffic data and online search patterns to decide store locations or product placements. Social sentiment analysis helps brands react promptly to changing consumer preferences. Additionally, sectors like agriculture and transportation are adopting weather and geospatial data for risk mitigation. This surge in cross-industry use cases underscores Brazil alternative data market growth, with businesses recognizing its value in enhancing decision-making, operational agility, and customer engagement. For instance, in November 2024, Goldman Sachs began utilizing alternative data sources, including satellite imagery and credit card transaction data, to improve its retail trend forecasting. By analyzing these unconventional datasets, the firm seeks to deliver deeper insights into consumer behavior and spending habits, helping clients make more accurate and informed investment decisions within the retail industry.

Brazil Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights: 

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others 

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Others

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Brazil Alternative Data Market News:

• In June 2025, Bloomberg enhanced its alternative data capabilities by incorporating Similarweb’s web traffic analytics into the Bloomberg Terminal via the {ALTD<GO>} function. This integration broadened coverage to more than 3,000 companies globally, delivering near real-time digital intelligence across sectors like SaaS, e-commerce, and healthcare. The collaboration enables investors to track key performance metrics and identify emerging trends more efficiently, aiding in more informed investment decisions.

Brazil Alternative Data Market Report Coverage: 

 
Key Questions Answered in This Report: 

• How has the Brazil alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the Brazil alternative data market on the basis of data type? 
• What is the breakup of the Brazil alternative data market on the basis of industry? 
• What is the breakup of the Brazil alternative data market on the basis of end user? 
• What is the breakup of the Brazil alternative data market on the basis of region? 
• What are the various stages in the value chain of the Brazil alternative data market?
• What are the key driving factors and challenges in the Brazil alternative data market? 
• What is the structure of the Brazil alternative data market and who are the key players? 
• What is the degree of competition in the Brazil alternative data market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.