The Brazil alternative data market size reached USD 192.19 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,895.04 Million by 2033, exhibiting a growth rate (CAGR) of 35.17% during 2025-2033. Thriving fintech innovation, expansive digital payments, and strong investment in AI and data center infrastructure are fueling demand for diverse data types like card transactions, mobile app usage, and location tracking. Robust internet penetration and regulatory support for open finance also accelerate the Brazil alternative data market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 192.19 Million |
Market Forecast in 2033 | USD 2,895.04 Million |
Market Growth Rate 2025-2033 | 35.17% |
Investments in AI Infrastructure and Data Centers
Substantial public and private investments in Brazil’s digital infrastructure are accelerating the expansion of its alternative data capabilities. In 2025, the Brazilian Development Bank (BNDES) proposed a ₢R500 million–₢R1 billion fund to support artificial intelligence and data center development, focusing on scalable data storage and processing. These facilities are crucial for managing vast volumes of unstructured data including satellite imagery, sentiment analytics, and web traffic. The country’s renewable energy base makes it an attractive location for green data centers, enhancing sustainability and operational efficiency. These infrastructure upgrades are improving data accessibility and supporting faster real-time analytics for enterprises. As a result, Brazil alternative data market growth is being directly enabled by improved technological capacity and processing speed.
Enterprise and Retail Sector Adoption of Real-Time Alternative Data Analytics
Brazilian enterprises in retail, logistics, and consumer goods are increasingly turning to alternative data to gain actionable business insights. Real-time data streams from IoT devices, e-commerce behavior, and social media interactions are being used to fine-tune marketing strategies, manage inventory, and forecast demand. Retailers predominantly utilize foot traffic data and online search patterns to decide store locations or product placements. Social sentiment analysis helps brands react promptly to changing consumer preferences. Additionally, sectors like agriculture and transportation are adopting weather and geospatial data for risk mitigation. This surge in cross-industry use cases underscores Brazil alternative data market growth, with businesses recognizing its value in enhancing decision-making, operational agility, and customer engagement. For instance, in November 2024, Goldman Sachs began utilizing alternative data sources, including satellite imagery and credit card transaction data, to improve its retail trend forecasting. By analyzing these unconventional datasets, the firm seeks to deliver deeper insights into consumer behavior and spending habits, helping clients make more accurate and informed investment decisions within the retail industry.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Southeast, South, Northeast, North, Central-West |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: