The Brazil beauty and personal care products market is expected to exhibit moderate growth during the forecast period (2021-2026). Beauty and personal care products refer to various items that enhance physical appearance and maintain personal hygiene. Some of the commonly used beauty and personal care products include moisturizers, color cosmetics, soaps, cleansers, hair dyes, perfumes, lipsticks, toothpaste, etc. These products offer numerous benefits such as reducing skin acne, nourishing the skin, maintaining body odor, enhancing hair growth, etc. In Brazil, the growing consumer consciousness towards personal hygiene and physical appearance is primarily driving the market for beauty and personal care products.
The improving living standards of consumers supported by their rising income levels have increased the per capita expenditures on beauty and personal care items in Brazil. Furthermore, the growing working women population in the country is also propelling the demand for various cosmetic and personal hygiene products, such as foundation creams, lipsticks, eye makeup, deodorants, etc. Additionally, the wide availability of beauty and personal care items in compact, easy-to-carry, and convenient packaging solutions for on-the-go usage is further catalyzing their demand in Brazil. Apart from this, the rising influence of social media beauty trends and numerous celebrity endorsements promoting the use of cosmetics and personal grooming items is augmenting the market growth. The growing consumer inclination towards premium product variants, exotic brands, signature collections, etc., is further fueling the demand for beauty and personal care products in the country. Besides this, the emergence of e-commerce platforms offering a wide product range along with a hassle-free purchasing experience, numerous discounted offers, doorstep delivery, etc., is positively influencing the market growth in the country. Other factors, such as the launch of organic, vegan or naturally-sourced product variants, increasing preference for personalized cosmetic products and the rising levels of beauty consciousness among the masses is expected to drive the market further. Looking forward, IMARC Group expects the Brazil beauty and personal care products market is expected to grow at a CAGR of around 6% during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the Brazil beauty and personal care products market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on product, pricing, ingredient and distribution channel.
Breakup by Product:
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Breakup by Distribution Channel:
The competitive landscape of the industry has also been examined with some of the key players being Beiersdorf AG, Cargill, Incorporated., Coty Inc., Grupo Boticario, L’Oréal, Natura & Co., Procter & Gamble, Surya Brasil, Unilever Brazil (Unilever) and The Estée Lauder Companies Inc.
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