Market Overview:

The Brazil beauty and personal care products market is expected to exhibit a CAGR of 5.03% during 2022-2027.

Beauty and personal care products refer to various items that enhance physical appearance and maintain personal hygiene. Some of the commonly used beauty and personal care products include moisturizers, color cosmetics, soaps, cleansers, hair dyes, perfumes, lipsticks, toothpaste, etc. These products offer numerous benefits such as reducing skin acne, nourishing the skin, maintaining body odor, enhancing hair growth, etc. In Brazil, the growing consumer consciousness towards personal hygiene and physical appearance is primarily driving the market for beauty and personal care products.

The improving living standards of consumers supported by their rising income levels have increased the per capita expenditures on beauty and personal care items in Brazil. Furthermore, the growing working women population in the country is also propelling the demand for various cosmetic and personal hygiene products, such as foundation creams, lipsticks, eye makeup, deodorants, etc. Additionally, the wide availability of beauty and personal care items in compact, easy-to-carry, and convenient packaging solutions for on-the-go usage is further catalyzing their demand in Brazil. Apart from this, the rising influence of social media beauty trends and numerous celebrity endorsements promoting the use of cosmetics and personal grooming items is augmenting the market growth. The growing consumer inclination towards premium product variants, exotic brands, signature collections, etc., is further fueling the demand for beauty and personal care products in the country. Besides this, the emergence of e-commerce platforms offering a wide product range along with a hassle-free purchasing experience, numerous discounted offers, doorstep delivery, etc., is positively influencing the market growth in the country. Other factors, such as the launch of organic, vegan or naturally-sourced product variants, increasing preference for personalized cosmetic products and the rising levels of beauty consciousness among the masses is expected to drive the market further. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Brazil beauty and personal care products market report, along with forecasts for the period 2022-2027. Our report has categorized the market based on product, pricing, ingredient and distribution channel.

Breakup by Product:

• Skincare
• Haircare
• Oral care
• Makeup & Color Cosmetics
• Deodorants and Fragrances
• Others
   

Breakup by Pricing:

• Mass
• Premium
   

Breakup by Ingredient:

• Natural
• Organic
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Beiersdorf AG, Cargill, Incorporated., Coty Inc., Grupo Boticario, L’Oréal, Natura & Co., Procter & Gamble, Surya Brasil, Unilever Brazil (Unilever) and The Estée Lauder Companies Inc.

Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil beauty and personal care products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Brazil beauty and personal care products market?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the pricing?
• What is the breakup of the market based on the ingredient?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the Brazil beauty and personal care products market and who are the key players?
• What is the degree of competition in the market?