Brazil Frozen Foods Market

Brazil Frozen Foods Market Overview:

The Brazil frozen foods market size reached USD 5.66 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.65 Billion by ​2033​, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033. The market is driven by the growing consumer demand for ready-to-eat (RTE) and convenient meals, rising urbanization, increasing adoption of frozen fruits and vegetables, and expanding supermarket and retail infrastructure.

Brazil Frozen Foods Market Trends:

Rising Demand for Convenience and Ready-to-Eat Meals

One of the major trends in Brazil's frozen food market is increasing demand for convenience and ready-to-eat foods. With the hectic lifestyle of many Brazilian consumers especially in cities there is a rising preference for frozen foods that need little or no preparation. For example, in April 2023, Seara Foods, owned by JBS S.A. announced its plans to introduce 10 new frozen breaded chicken products in Brazil to satisfy growing consumer demand. The firm is putting R$ 1 billion into a cutting-edge factory in Paraná improving productivity using high technology and fostering sustainability in its operations. These products are a time-saving option for busy families enabling individuals to consume meals without requiring long cooking time. Frozen ready-to-eat meals such as pizzas, lasagnas and microwave meals are becoming increasingly popular as they meet this convenience demand. The growth of dual-income households and shifting work patterns are also fuelling this trend as more individuals look for easy and quick meal solutions that suit their busy lifestyles. This transition to convenience applies not only to traditional frozen foods but also to frozen snacks, appetizers, and desserts that are all increasingly becoming a normal feature in Brazilian homes. While the market develops, manufacturers are working on better quality and wider varieties of frozen ready-to-consume meals as a way to respond to the changing tastes of Brazilian consumers thus propelling the trend further.

Increasing Adoption of Frozen Fruits and Vegetables

The other notable trend in Brazil's frozen food market is the growing use of frozen fruits and vegetables. According to Grano Alimentos one of Brazil's major frozen vegetables production and commercialization companies the Brazilian frozen fruit and vegetable industry has grown significantly over the past few years with annual consumption of frozen vegetables (excluding fruits, stalks and roots) reaching above 55 thousand tons as per the latest available figures. Consumers are increasingly health-focused and seeking to include healthy foods in their diets even when time limitations reduce the availability of fresh produce. Frozen vegetables and fruits are a cost-effective and convenient source of fresh products with the advantage of extended shelf life and nutrition preservation. Technological improvements in freezing have enabled manufacturers to maintain the quality, taste and nutrients of fruits and vegetables and make them a healthy choice for consumers. Frozen fruits and vegetables are gaining ground in different food uses such as smoothies, soups and meal kits. As people become more aware of food waste, more consumers are using frozen fruits and vegetables to reduce waste since these items take longer to be stored than fresh produce. The growing availability of organic and sustainably produced frozen fruits and vegetables is also driving the trend as consumers look for products that meet their health and environmental concerns.

Expanding Retail and Supermarket Infrastructure

The growth of supermarket and retail infrastructure is a major driver of growth in the Brazilian frozen foods market. With more supermarkets, hypermarkets and convenience stores opening throughout Brazil, frozen foods are becoming increasingly accessible to more consumers. The use of contemporary retailing formats combined with improved distribution and storage for frozen foods can make them fresh and available to consumers quickly. More shelf space in supermarkets is now assigned to frozen food items. Expansion of brick-and-mortar shops, e-commerce and internet-based grocery shop opens up the frozen foods market as people will purchase frozen meals, snacks and vegetables from their individual homes. According to the report published by ITA, Brazil's e-commerce is growing with 14.3% to exceed US$200 billion by 2026. Shoppers prioritize best prices (77%), delivery times (57%), product diversity (54%) and promotions (39%). Retailers continue to provide a more diverse and innovative range of frozen food products so they can cater to a variety of tastes and preferences with diet considered like plant-based and gluten-free to organic ones. Expanded cold chain logistics and high-class refrigeration technology which ensures the safe transportation and storage of frozen foods throughout Brazil also further supports the trend. Continuing growth in retail infrastructure therefore becomes imperative to sustaining the growth of the frozen food market across the country.

Brazil Frozen Foods Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product and distribution channel.

Product Insights:

• Frozen Meals and Ready-to-Eat Dishes
• Frozen Snacks
• Frozen Meat and Poultry
• Frozen Seafood
• Frozen Vegetables and Fruits
• Frozen Bakery Products
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes frozen meals and ready-to-eat dishes, frozen snacks, frozen meat and poultry, frozen seafood, frozen vegetables and fruits, frozen bakery products and others.

Distribution Channel Insights:

• Food Service
• Retail
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Online
  • Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes food service and retail (hypermarkets and supermarkets, convenience stores, online and others).

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Frozen Foods Market News:

• In June 2023, Grano Alimentos acquired vegan brand Gerônimo Foods to strengthen its position in the frozen plant-based market. The acquisition targets the flexitarian demographic and expects to add R$50 million to projected revenues of R$600 million by 2025. Gerônimo specializes in convenient healthy frozen products like falafel and burgers.
• In January 2023, Rede Lanchão Brasil which operates the chains Lanchão, Word Tacos and Burritos, Chicken Palace (specializing in fried chicken), XPicanha, Old Dog, Word Potato, Word Esfiha and World Milk Shake expanded its product offerings by introducing a frozen vegan line. The company has collaborated with Origin Vegana of Valinhos to distribute its newly launched SEO Broccolis range. This frozen product will not only be featured on the menu in over 100 of its chain locations across Brazil but will also be available in major supermarkets.

Brazil Frozen Foods Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil frozen foods market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil frozen foods market on the basis of product?
• What is the breakup of the Brazil frozen foods market on the basis of distribution channel?
• What is the breakup of the Brazil frozen foods market on the basis of region?
• What are the various stages in the value chain of the Brazil frozen foods market?
• What are the key driving factors and challenges in the Brazil frozen foods market?
• What is the structure of the Brazil frozen foods market and who are the key players?
• What is the degree of competition in the Brazil frozen foods market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil frozen foods market from 2019-2033​.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil frozen foods market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil frozen foods industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.