The Brazil frozen foods market size reached USD 5.66 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.65 Billion by 2033, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033. The market is driven by the growing consumer demand for ready-to-eat (RTE) and convenient meals, rising urbanization, increasing adoption of frozen fruits and vegetables, and expanding supermarket and retail infrastructure.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024 |
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024 | USD 5.66 Billion |
Market Forecast in 2033 | USD 7.65 Billion |
Market Growth Rate (2025-2033) | 3.40% |
Rising Demand for Convenience and Ready-to-Eat Meals
One of the major trends in Brazil's frozen food market is increasing demand for convenience and ready-to-eat foods. With the hectic lifestyle of many Brazilian consumers especially in cities there is a rising preference for frozen foods that need little or no preparation. For example, in April 2023, Seara Foods, owned by JBS S.A. announced its plans to introduce 10 new frozen breaded chicken products in Brazil to satisfy growing consumer demand. The firm is putting R$ 1 billion into a cutting-edge factory in Paraná improving productivity using high technology and fostering sustainability in its operations. These products are a time-saving option for busy families enabling individuals to consume meals without requiring long cooking time. Frozen ready-to-eat meals such as pizzas, lasagnas and microwave meals are becoming increasingly popular as they meet this convenience demand. The growth of dual-income households and shifting work patterns are also fuelling this trend as more individuals look for easy and quick meal solutions that suit their busy lifestyles. This transition to convenience applies not only to traditional frozen foods but also to frozen snacks, appetizers, and desserts that are all increasingly becoming a normal feature in Brazilian homes. While the market develops, manufacturers are working on better quality and wider varieties of frozen ready-to-consume meals as a way to respond to the changing tastes of Brazilian consumers thus propelling the trend further.
Increasing Adoption of Frozen Fruits and Vegetables
The other notable trend in Brazil's frozen food market is the growing use of frozen fruits and vegetables. According to Grano Alimentos one of Brazil's major frozen vegetables production and commercialization companies the Brazilian frozen fruit and vegetable industry has grown significantly over the past few years with annual consumption of frozen vegetables (excluding fruits, stalks and roots) reaching above 55 thousand tons as per the latest available figures. Consumers are increasingly health-focused and seeking to include healthy foods in their diets even when time limitations reduce the availability of fresh produce. Frozen vegetables and fruits are a cost-effective and convenient source of fresh products with the advantage of extended shelf life and nutrition preservation. Technological improvements in freezing have enabled manufacturers to maintain the quality, taste and nutrients of fruits and vegetables and make them a healthy choice for consumers. Frozen fruits and vegetables are gaining ground in different food uses such as smoothies, soups and meal kits. As people become more aware of food waste, more consumers are using frozen fruits and vegetables to reduce waste since these items take longer to be stored than fresh produce. The growing availability of organic and sustainably produced frozen fruits and vegetables is also driving the trend as consumers look for products that meet their health and environmental concerns.
Expanding Retail and Supermarket Infrastructure
The growth of supermarket and retail infrastructure is a major driver of growth in the Brazilian frozen foods market. With more supermarkets, hypermarkets and convenience stores opening throughout Brazil, frozen foods are becoming increasingly accessible to more consumers. The use of contemporary retailing formats combined with improved distribution and storage for frozen foods can make them fresh and available to consumers quickly. More shelf space in supermarkets is now assigned to frozen food items. Expansion of brick-and-mortar shops, e-commerce and internet-based grocery shop opens up the frozen foods market as people will purchase frozen meals, snacks and vegetables from their individual homes. According to the report published by ITA, Brazil's e-commerce is growing with 14.3% to exceed US$200 billion by 2026. Shoppers prioritize best prices (77%), delivery times (57%), product diversity (54%) and promotions (39%). Retailers continue to provide a more diverse and innovative range of frozen food products so they can cater to a variety of tastes and preferences with diet considered like plant-based and gluten-free to organic ones. Expanded cold chain logistics and high-class refrigeration technology which ensures the safe transportation and storage of frozen foods throughout Brazil also further supports the trend. Continuing growth in retail infrastructure therefore becomes imperative to sustaining the growth of the frozen food market across the country.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes frozen meals and ready-to-eat dishes, frozen snacks, frozen meat and poultry, frozen seafood, frozen vegetables and fruits, frozen bakery products and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes food service and retail (hypermarkets and supermarkets, convenience stores, online and others).
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North and Central-West.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
Products Covered | Frozen Meals and Ready-to-Eat Dishes, Frozen Snacks, Frozen Meat and Poultry, Frozen Seafood, Frozen Vegetables and Fruits, Frozen Bakery Products, Others |
Distribution Channels Covered |
|
Regions Covered | Southeast, South, Northeast, North, Central-West |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: