Brazil Nutricosmetics Market

Brazil Nutricosmetics Market Overview:

The Brazil nutricosmetics market size reached USD 140.40 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 242.08 Million by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033. It is fueled by enhanced consumer education towards holistic beauty, rising popularity for natural ingredients, growing aged population looking for anti-aging options, improving power of social media endorsing beauty supplements, and creative product innovation using traditional Brazilian ingredients blended with latest scientific innovations.

Brazil Nutricosmetics Market Trends:

Increased Demand for Natural and Organic Ingredients

Currently, Brazilian consumers are looking for natural, organic, and herbal products. The world's move towards health-oriented products has only strengthened this trend. Açaí acerola: Guarana Native to Brazil, acai is also utilized as a key ingredient in nutricosmetic products with high antioxidant activity and demand for skin improvement. Apart from that, the growing distrust of synthetic chemicals in cosmetics, a lifestyle promoting vegan and cruelty-free living and the concept for clean organic products is propelling the market. In reaction, Brazilian brands are emphasizing the indigenous aspects in their products and reminding consumers of its abundance of natural resources.

Rising Awareness regarding Holistic Beauty

Brazilian consumers are adopting a holistic beauty approach, with an emphasis on enhancing their looks from inside out using nutricosmetics. The trend is being fueled by growing awareness about the connection between nutrition and physical appearance, with supplements that have vitamins, collagen, and antioxidants being sought to improve skin, hair, and nail health. Social media and wellness influencers have been instrumental in informing consumers about the advantages of nutricosmetics, resulting in increased demand for products that promise beauty from within. Companies are launching specific nutricosmetics targeting certain issues such as skin elasticity, hydration, and hair growth, making it simpler for consumers to include these products in their beauty regimen.

Influence of Social Media and Celebrity Endorsements

Social media sites such as Instagram and TikTok are major drivers behind the promotion of nutricosmetics in Brazil. Celebrities and influencers endorse beauty supplements with regularity, posting personal experience and touting their benefits before large, interested audiences. Their endorsements give weight to the product, making them more attractive to consumers. In addition, the pictorial quality of social media provides an easier platform for brands to showcase the effectiveness of their products via before-and-after pictures, which are popular among users. Customers increasingly turn to such sites to find out about new beauty trends and nutricosmetics. This is helping fuel exponential sales growth as Brazilian brands take advantage of the power of influencer marketing to gain greater access and drive consumer buying behavior. Social media marketing efforts are also creating a community of people who share experiences, thereby further enhancing brand loyalty and product usage.

Brazil Nutricosmetics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on ingredient, product, and distribution channel.

Ingredient Insights:

• Carotenoids
• Omega-3
• Vitamins
• Others

The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes carotenoids, omega-3, vitamins, and others.

Product Insights:

• Skincare
• Haircare
• Weight Management
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes machine learning, computer vision, and predictive analysis.

Distribution Channel Insights:

• Drug stores/ Pharmacies
• Supermarkets and Hypermarkets
• Specialist Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes drug stores/pharmacies, supermarkets and hypermarkets, specialist stores, online stores, and others.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Nutricosmetics Market News:

• In May 2023, The Brazilian Health Regulatory Agency (ANVISA) has certified Kyowa Hakko's Setria ingredient, making it the first glutathione to be recognized for use in nutritional supplements and functional foods in the country. Setria is utilized in various applications, such as beauty from within, liver detoxification, immunity, blood flow and eye health and mood boosting products.
• In May 2023, with its Blue Amazon project expedition, Apoena Biotech, a research and product development firm headquartered in Diadema, Brazil, recently made noteworthy strides in the personal care and cosmetics product industries. The company demonstrated a number of ingredients at NYSCC Suppliers' Day in New York City and In-Cosmetics Global in Barcelona, solidifying its standing as a leader in environmental sustainability with its wide range of products, which include the postbiotic formulations APOBIO Skin and APOBIO Slim and the biosurfactant RAMNOCARE.

Brazil Nutricosmetics Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil nutricosmetics market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil nutricosmetics market on the basis of ingredient?
• What is the breakup of the Brazil nutricosmetics market on the basis of product?
• What is the breakup of the Brazil nutricosmetics market on the basis of distribution channel?
• What is the breakup of the Brazil nutricosmetics market on the basis of region?
• What are the various stages in the value chain of the Brazil nutricosmetics market? 
• What are the key driving factors and challenges in the Brazil nutricosmetics market?
• What is the structure of the Brazil nutricosmetics market and who are the key players?
• What is the degree of competition in the Brazil nutricosmetics market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil nutricosmetics market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil nutricosmetics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil nutricosmetics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.