Brazil Online Grocery Market

Brazil Online Grocery Market Size and Share: 

The Brazil online grocery market size reached USD 14.90 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.70 Billion by 2033, exhibiting a growth rate (CAGR) of 16.50% during 2025-2033. The growing use of smartphones and widespread availability of internet, increasing options for payments, including credit and debit cards, digital wallets, bank transfers, and cash on delivery, and rising initiatives and favorable regulations by the governing body are some of the factors impelling the market growth.

Brazil Online Grocery Market Trends:

Growing Internet Penetration and Smartphone Usage

The increased availability of the internet across Brazil, along with the extensive usage of smartphones, is contributing significantly towards supporting the market growth. Amplified access to online platforms is causing an upsurge in e-commerce activities, such as grocery shopping. The affordability of smartphones and enhanced internet infrastructure is enabling individuals to shop and browse groceries from numerous apps and websites easily. Moreover, easy-to-use interfaces and safe payment methods are boosting the convenience and reliability of online shopping for groceries, prompting individuals to move from conventional physical stores to online sites for daily shopping. The Brazilian Institute of Geography and Statistics (IBGE) reported that in 2023, 72.5 million homes used the internet, accounting for 92.5% of homes, indicating a 1.0 percentage point increase compared to the previous year. The proportion rose in urban regions from 93.5% to 94.1% and in rural regions from 78.1% to 81.0%.

Increasing Payment Options

Individuals are demanding flexibility in payment methods, which is encouraging retailers to offer a variety of options, including credit and debit cards, digital wallets, bank transfers, and cash on delivery (COD). Besides traditional methods, modern digital wallets are becoming more popular. These platforms allow users to easily access funds and simplify the checkout process, improving the overall user experience. Bank transfers, such as Pix, enable instantaneous transactions, offering shoppers a convenient way to make grocery payments without any delay. Brazil's instant payment system (Pix) has been utilized by over 140 million individuals (around 80% of the adult population) and 13 million businesses in the two and a half years since its introduction, as per BCB data as of May 2023. In addition, in 2023, WhatsApp revealed that in Brazil, users had the capability to send payments directly to businesses through the app, allowing for a smooth shopping journey from browsing to purchasing. This function enabled payments through Mastercard and Visa, connecting with providers such as Cielo and Mercado Pago.

Rising Investments in E-Commerce Infrastructure

Brazil is witnessing a robust e-commerce growth of 14.3%, as per the data provided by the International Trade Administration in 2023. This is leading to investments in logistics and supply chain management to enhance delivery efficiency, allowing retailers to offer faster, more reliable services. Improved warehousing capabilities and distribution networks enable faster order fulfillment and decreased delivery times, which are key elements in maintaining client satisfaction. Additionally, partnerships between traditional grocery chains and e-commerce platforms are resulting in a wider range of product offerings and better pricing strategies, making online shopping more attractive. The supportive condition in Brazil for digital commerce initiatives and regulations is creating an environment conducive to the expansion of online grocery services.

Brazil Online Grocery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, business model, platform, and purchase type.

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others

A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes pure marketplace, hybrid marketplace, and others.

Platform Insights:

• Web-Based
• App-Based

The report has provided a detailed breakup and analysis of the market based on the platform. This includes web-based and app-based.

Purchase Type Insights:

• One-Time
• Subscription

A detailed breakup and analysis of the market based on the purchase type have also been provided in the report. This includes one-time and subscription.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Online Grocery Market News:

• In October 2024, iFood acquired a minority stake in Shopper, expanding its presence in Brazil’s online grocery market. The deal, pending CADE approval, strengthens iFood’s position against Amazon and Mercado Livre, leveraging Shopper’s distribution expertise to enhance e-commerce operations and reshape Brazil’s digital retail landscape.
• January 2023: Brazilian online grocery delivery service Diferente secured $3 million in funding to enhance access to healthier food. The new capital was used to launch an app, expand product categories, and enhance AI-driven customization.
• February 2023: JOKR secured $50 million in Series C funding, raising its valuation to $1.3 billion. This investment enhanced JOKR's online grocery delivery operations in Brazil, which represents half of its business.

Brazil Online Grocery Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil online grocery market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil online grocery market on the basis of product?
• What is the breakup of the Brazil online grocery market on the basis of distribution channel?
• What is the breakup of the Brazil online grocery market on the basis of region?
• What are the various stages in the value chain of the Brazil online grocery market? 
• What are the key driving factors and challenges in the [Brazil online grocery market ?
• What is the structure of the Brazil online grocery market and who are the key players?
• What is the degree of competition in the Brazil online grocery market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil online grocery market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil online grocery market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil online grocery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.