Brazil Online Sports Betting Market Size, Share, Forecast 2033

Q: How big is the online sports betting market in Brazil?

The online sports betting market in Brazil reached USD 810.0 Million in 2024.

Brazil Online Sports Betting Market Report by Sport Type (Football, Basketball, Horse Racing, Baseball, Tennis, and Others), End-User (Desktop, Mobile), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A24645

Brazil Online Sports Betting Market Overview:

The Brazil online sports betting market size reached USD 810.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,356.8 Million by 2033, exhibiting a growth rate (CAGR) of 12.6% during 2025-2033. Regulatory reforms legalizing the industry, rising sports enthusiasm, and increasing partnerships between betting operators and sports organizations are propelling the growth of Brazil's iGaming market. Internet access is available in 92.5% of households in Brazil, which contributed to the country, generating over 20% of global online gambling traffic. The number of users is expected to grow, with projections indicating that 19.3 Million people will be engaged in online gambling by 2029.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 810.0 Million
Market Forecast in 2033	USD 2,356.8 Million
Market Growth Rate 2025-2033	12.6%

Brazil Online Sports Betting Market Trends:

Rising Regulatory Changes

The legalization and regulation of online sports betting are crucial drivers. Recent legislative changes, including the legalization of sports betting and ongoing efforts to establish a comprehensive regulatory framework, provide a structured environment that fosters market growth. These reforms ensure transparency, security, and a legitimate operational framework for betting operators, attracting both local and international players. For instance, in April 2024, Brazil’s Ministry of Finance published the new ordinance in Brazil’s Official Gazette of the Union. It outlines how the regulations approved in Bill 3,626 will be implemented in the coming months, to be completely implemented by the end of July 2024. The order established the Regulatory Policy of the Prizes and Betting Secretariat (SPA), a Ministry of Finance body that will structure and publish the incoming regulation as per the guidelines. The body will aim to provide clarity on the legal aspects of the regulation and prioritize the most pressing measures for enactment. This is a crucial development for the Brazilian iGaming market.

Growing Digitalization

The rapid growth in digital infrastructure significantly boosts the market. Increasing smartphone penetration and improved internet connectivity make online sports betting more accessible to a broader audience. With more Brazilians using mobile devices and high-speed internet, accessing betting platforms has become easier, driving higher engagement and participation in online sports betting activities. This digital expansion supports the industry's growth by enhancing user experience and expanding market reach. According to industry reports, there were 187.9 million internet users in Brazil at the start of 2024, when internet penetration stood at 86.6 percent. Brazil was home to 144.0 million social media users in January 2024, equating to 66.3 percent of the total population. A total of 210.3 million cellular mobile connections were active in Brazil in early 2024, with this figure equivalent to 96.9 percent of the total population. Such statistics reflect the increasing digital penetration across the country, which is contributing significantly to the growth of the Brazilian gambling market.

Surging Sports Enthusiasm

Brazil's deep passion for sports, particularly football, has led to an expanding online sports betting market. This love for competition fuels a growing demand for sports-related online betting platforms, creating significant opportunities for operators. With a large sports-viewing population and increasing smartphone penetration, more Brazilians are turning to digital betting as a way to engage with their favorite teams and athletes. The country's fervor for local and international events, like the Brazilian football league and global competitions, continues to propel the growth of online betting platforms, enhancing revenue streams and creating a competitive marketplace, especially within the Brazil sports betting market.

Increasing Esports Betting

Esports betting is becoming a major segment within Brazil's online sports betting industry. With esports' rapid rise in popularity among younger generations, betting on games like League of Legends, Counter-Strike, and Dota 2 has captured a fresh and enthusiastic audience. The trend is gaining momentum, as esports attracts millions of viewers in Brazil, drawing attention to online platforms that offer bets on these virtual tournaments. With local and international tournaments growing in scale and prize money, Brazilian bettors are now more engaged with the esports market than ever, pushing its growth and innovation within the broader betting ecosystem. This development aligns with efforts to promote responsible gambling and ensure that players engage in safe and secure betting practices.

Brazil Online Sports Betting Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sport type and end-user.

Sport Type Insights:

Football
Basketball
Horse Racing
Baseball
Tennis
Others

The report has provided a detailed breakup and analysis of the market based on the sport type. This includes football, basketball, horse racing, baseball, tennis, and others.

End-User Insights:

Desktop
Mobile

A detailed breakup and analysis of the market based on the end-user have also been provided in the report. This includes desktop and mobile.

Regional Insights:

Southeast
South
Northeast
North
Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Online Sports Betting Market News:

In June 2025, Brazil’s Secretariat of Prizes and Bets (SPA) granted TQJ-PAR Participações Societárias SA authorization to operate fixed-odds betting under the country’s new regulatory framework. This approval is a significant step towards a fully regulated betting market by 2025. TQJ, a subsidiary of Silvio Santos Group, has partnered with OpenBet to ensure robust technological infrastructure for its operations in Brazil's fixed-odds betting and online gaming sectors.
In January 2025, Brazil legalized online sports betting and casinos after President Lula signed Bill PL3626/23 into law, establishing a regulatory framework. Licensed operators began accepting wagers, with 67 authorizations granted by the Prizes and Betting Secretariat (SPA). Major players like Betano, Betsson, and Betfair, alongside US-based brands like MGM’s LeoVegas and Flutter’s Betfair, entered the market, paying around USD 4.8 Million for their licenses.
In June 2024, the Rio de Janeiro State Lottery (Loterj) reopened its accreditation period for companies seeking authorization to operate legally in the state. Operators seeking Loterj authorization to legally operate fixed-odds sports betting and igaming in Rio de Janeiro have 15 days to submit applications.
In August 2024, MGM Resorts International and Grupo Globo, Latin America's largest media group, announced the formation of a new venture to seek a sports betting and iGaming license in Brazil. If its license is approved later this year, the new venture will launch in Brazil in early 2025 under the BetMGM brand, bringing a responsible, best-in-class betting platform to one of the newest and fastest-growing regulated markets in the world.

Brazil Online Sports Betting Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Sport Type End-User Region
Sport Types Covered	Football, Basketball, Horse Racing, Baseball, Tennis, Others
End-Users Covered	Desktop, Mobile
Regions Covered	Southeast, South, Northeast, North, and Central-West
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil online sports betting market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil online sports betting market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil online sports betting industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The online sports betting market in Brazil reached USD 810.0 Million in 2024.

The Brazil online sports betting market is projected to exhibit a CAGR of 12.6% during 2025-2033, reaching USD 2,356.8 Million by 2033.

The Brazil online sports betting market is growing due to regulatory changes, increasing mobile and internet access, and a strong sports culture, particularly around football. These factors create a favorable environment for operators and players, contributing to the market's expansion and significant revenue generation, making it one of the largest globally.

Yes, online sports betting is legal in Brazil. The country has introduced regulations to govern the market, allowing licensed operators to offer sports betting services. These regulations ensure that betting activities are properly regulated, with guidelines for responsible gambling and strict compliance requirements for operators.

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