Brazil Plant-Based Meat Market

Brazil Plant-Based Meat Market Overview:

The Brazil Plant-Based Meat market size reached USD 361.10 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,130.18 Million by 2033, exhibiting a growth rate (CAGR) of 21.80% during2025-2033. The increasing consumer awareness about health and environmental sustainability, rising demand for vegan and vegetarian diets, growing concerns over animal welfare, increasing investments by food companies in plant-based food options, coupled with the influence of global trends toward meat alternatives, and the evolving consumer preferences for healthier and eco-friendly dietary choices are some of the major factors influencing the Brazil plant-based meat market share.

Brazil Plant-Based Meat Market Trends:

Increasing Vegan Population

The trend of veganism is increasing in Brazil, and approximately 10 million Brazilians identify themselves as vegan and 40 million vegetarians as of 2023, according to a market report published in January of 2024. Additionally, there are well over 240 vegan and veggie restaurants nationwide, with causes such as Brazil's Meatless Monday movement well-backed by State governments and animal rights organizations. These numbers are indicative of Brazil's consistently growing vegan community, which is otherwise renowned for consuming large amounts of meat such as beef. Rising health awareness, coupled with increasing cardiovascular disease-related deaths, is driving demand for healthier food options like plant-based meat. This trend is shaping the Brazil plant-based meat market outlook, with growing consumer preference for nutritious, sustainable alternatives and expanding investment in plant-based protein innovation.

Growing Sustainability Concerns

Growing concerns about environmental issues such as deforestation, greenhouse gas (GHG) emissions, and resource depletion linked to animal agriculture is driving consumers to seek more sustainable food options. For example, in July 2024, deforestation in the Brazilian Amazon grew, the first month-over-month increase since March 2023, with 666 square kilometers of forest cleared. In spite of the recent development, deforestation remains 46% below last year on a rolling 12-month basis, although severe drought and fires have exacerbated conditions. Domestic beef production in may fall by 25% by 2050 as governments and the private sector look to accelerate climate change and forest preservation measures, says a new report from Orbitas, a project of Climate Advisers. Brazil has the second-largest cattle population in the world at approximately 232 million and supplies approximately 20% of the world's beef exports, as reported by the Food and Agriculture Organization (FAO). The sector has expanded hugely over the past few decades but usually at the cost of significant biomes such as the Amazon Rainforest and Cerrado. With such alarming statistics, there is a change in the behavior of consumers that shows increasing demand for food systems that promote sustainability at the expense of systems that degrade critical ecosystems. Plant-based meat is considered to be a greener alternative, as it suits the values of plant-based consumers, and this is a key factor propelling the Brazil plant-based meat market growth.

Brazil Plant-Based Meat Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, source, meat type, and distribution channel.

Product Type Insights:

• Burger Patties
• Sausages
• Nuggets and Strips
• Ground Meat
• Meatballs
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes burger patties, sausages, nuggets and strips, ground meat, meatballs, and others.

Source Insights:

• Soy
• Wheat
• Peas
• Others

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes soy, wheat, peas, and others.

Meat Type Insights:

• Chicken
• Beef
• Pork
• Others

A detailed breakup and analysis of the market based on the meat type have also been provided in the report. This includes chicken, beef, pork, and others.

Distribution Channel Insights:

• Restaurant and Catering Industry
• Supermarkets and Hypermarkets
• Convenience and Specialty Stores
• Online Retail

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes restaurant and catering industry, supermarkets and hypermarkets, convenience and specialty stores, and online retail.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Plant-Based Meat Market News:

• In February 2024, Cellva Ingredients, Brazil's first startup announced the development of cultivated animal ingredients, raised R$6.5 million in its initial funding round. Led by Seed4SCience from Fundepar, investors include ProVeg Incubator, Rumbo Ventures, and EA Angels. Cellva aims to close the round at R$10 million by March 2024.
• In September 2023, Meat giant JBS begun constructing a research and development (R&D) facility focused on developing cell-based protein. The Biotech Innovation Centre, located in Sapiens Parque, Florianópolis, aims to enhance the efficiency, scalability, and cost competitiveness of cultured protein production.

Brazil Plant-Based Meat Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil plant-based meat market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil plant-based meat market on the basis of product type?
• What is the breakup of the Brazil plant-based meat market on the basis of source?
• What is the breakup of the Brazil plant-based meat market on the basis of meat type?
• What is the breakup of the Brazil plant-based meat market on the basis of distribution channel?
• What are the various stages in the value chain of the Brazil plant-based meat market? 
• What are the key driving factors and challenges in the Brazil plant-based meat market?
• What is the structure of the Brazil plant-based meat market and who are the key players?
• What is the degree of competition in the Brazil plant-based meat market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil plant-based meat market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil plant-based meat market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil plant-based meat industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.